In my experience with monitoring/listening on social media, there have been obvious challenges with attracting your key audience, keeping them focussed on what is being posted, and tracking the progress of each post. Many websites don’t quite do everything you need. In this blog I will be talking about what 2 websites worked for me!
Google Alert is a great way to track the keywords you have set up for your business. Whether it be a misspelling of your own business, the category the business falls under, etc. Once you have chosen which words best fit for your business, Google Alert will guide you to success. It is important to use creative wording, avoiding common words (ex. Clothing, Shopping, Fishing) Choose words that are specific, and describe your business as a whole.
Whether it be alerting you when you receive a negative comment, keeping you in the loop with the latest trends, or sending new websites that you can contribute to! And it is all delivered right to your email, as frequently as you would like!
This can be very useful for any business, whether it be a start up, or a long time running business navigating through social media. As an easy way to track your business’ progress, receiving updates on new trends, and monitoring reviews, mentions, experiences; Google Alert is beneficial to any company wanting to get ahead of the social media world!
As social media is becoming more relevant in more business’ around the world, it can be hard to manage multiple platforms at one time. From blogs, to Twitter, Facebook, review sites; having creative posts organized can be a challenge! Hootsuite is an amazing website that takes that weight off of our shoulders. While helping to keep track of each profile, managing each account, it also allows you to monitor what viewers are saying about your business, and allows you to react quickly to those comments.
As you are able to connect to multiple accounts, whether it be Twitter or WordPress, organized to post different content on each platform, you can also combine more than one post on multiple channels!
If the help of organization was not enough, Hootsuite also will send a weekly analytics report straight to your email! In the email summary it will…
- Number of clicks per day
- Geographical information on the people clicking through
- Top referrers
- Most popular links
This information is extremely useful to any business person wanting to achieve a solid social media presence. With this information, we can see what people are more interested to click on, where their interest lays (with links, post information), and where your key audience is located!
With both of these websites, they come with different strengths that will help a business achieve success in their social media! Although keeping it updated with relevant content, new posts, and staying on track with trends, there is still work to do! These websites are more of a helping hand to get you where you want to be!