There are many aspects to social media, and how to market a company through the different platforms. Many people think they have the hang of it, just from what they know running their personal accounts. What they don’t know is all the steps it takes in order to make a company account successful. Finding the target audience, listening, and portraying what the values are of the company, and what that means as a follower.
Not every company will appeal to every single age, gender, etc., nor should they. When a company is ready to market out to customers, one of the first steps is finding a target audience. The target audience is who you are trying to sell to. Who is interested in the product, is the #1 customer to be buying it, and will be most convinced with the marketing and advertising. Once you have figured out this audience (whether it is 18-35 year old females with a medium income, or 40-55 year old males with high income) creating content will become easier for a creator, and will bring in who the company seeks. Creating posts that use colour, slang that fit this audience, and are posting on platforms most used, and at reasonable time for the audience to be logged on.
Without having a target audience would be like fishing with no lure, because you are interested in every fish. Which would result in 0 fish being caught. Having the specific group of people will narrow down the search for what platform to use, what slang to use, and creativity of each post. This will also help when reaching out to influencers to sponsor a product, because a company can choose someone who is most relative to this genre of people.
Listening on social media is more important than many companies realize. This can be the factor of major success, or become a failed starter. Listening on social media is much like the quote “Think before you speak” (unknown). Or in better words, think before you post!
“You need to listen to your audience. What issues do they care about? How can you help solve their problems?”Heather Malec
A company must listen to their audience in order to be able to connect with them. Listening goes along side the target audience; if a company listens to what the group enjoys, what is popularized between them, and are able to live through the mind of the group, they will have a more successful time on social media. Being able to listen on what is trending, or happening in the groups world, and how a company’s post can relate to that.
Listening can help companies answer the 5 W’s with their target audience. Rather than relying on hashtags, shares, and who is following. It is also important to see what is being commented, good and bad. How can us as a company receive the negative review, and turn it in to something positive? How can the company perfect their customer service, and marketing tactics to help please more followers? Listening can not only help the company see where they can improve, but may also give them inspiration for their next great idea!
As I worked through this course, it has gained my knowledge on not only creating a successful social media platform, but how to listen to trends, and tell your story through the platform. How you want to show off to the world, and what we can do to show that vision.