As I have found multiple websites that organize posts, apps that enhance your photos, and ways to schedule out when to post and what hashtags to use, I still have a great fascination and appreciation for Influencers.
Influencers are one of the biggest game changers in the online marketing world. Influencers are working as moving, posting, followed advertisement for brands to use! They work all online, and are close to free! Creating content that suites the brand they are posing for, all on their own time!
Why do brands choose influencers? Yes, their cost is low, they create great content, but mainly; people trust people. When we see an influencer of our own liking post with a new, trendy, item, we often think “maybe I should try that?”. If the Influencer believes it to be good, then it should be! The trust Influencers have with their followers is incredible. Much like an older sibling/younger sibling viewpoint. We want what they have; we put trust in to what they are saying, and we enjoy watching what they do!
Influencers are the fastest growing online customer acquisition method at 28%. Which is no surprise, Instagram gets roughly 4.2 billion likes per day. As more brands use Influencers, the more likely their brand will stand out from the crowd, attract more audience members, and bring in more revenue.
Because brands can pick and choose the exact Influencer they want to represent their brand, based on their target audience, there is no reason a brand shouldn’t/wouldn’t use an Influencer for more appeal.
references: https://influencermarketinghub.com/the-rise-of-influencer-marketing/ , https://www.themarketingscope.com/influencer-marketing-on-consumers/