I have found this course very interesting and thought provoking. Some of my key takeaways were:
- A reminder on the importance of Storytelling and how it relates to branding. It is a great way to connect with your target audience and there are stories everywhere!
- Understanding my target audience is critical. In my professional work in a B2B environment, undertaking the mapping of a customer journey will further support a better understanding of my audience. As well, utilizing social listening to better understand the intended audience will ensure the right/appropriate content creation.
- Developing a writing style to support storytelling and the target audience. My hope is that my stories are relatable, and encourage action and thought from the recipient.
One activity that I found challenging but extremely helpful was the writing of a personal bio. It has made me confident to share guidance with peers and colleagues to do a similar exercise.
Thank you for a great course!