Have you recently watched a movie or tv show because it was advertised on social media?
Back in the day I remember looking at the newspaper and seeing lists of good movies to watch, then going to my local Blockbuster to pick up my movie, grab a bag of popcorn and have some entertainment for the night. Looking back at it, something about those days felt so special and personal to me.
Now, I scroll through Instagram looking for good movies to watch, then go to Netflix and spend about an hour flicking through movies and next thing I know its time for bed.
Social media has given me an overload of movie options and I can barely decide which one to watch. It’s almost like social media has benefited movie marketers too much to the point where it can be overwhelming for users. No matter what social media platform i’m on, I will be scrolling through either Tiktok, Instagram or Twitter and see movies recommended for me. The algorithm works in ways that I will never understand. They know which movies I’m interested in and just fill my social media for you pages with my interests. This tactic works incredibly well and is able to pin point exactly what I want to watch and even tells me where to watch it. I have never watched so many movies in my life, all because of social media.
Like almost all industries, social media benefits the movie industry more than anything else. It has also given movie reviewers a voice and an easier way to share their opinions worldwide. Movie producers have people literally marketing their movies for them with giving them a penny.
The industry has gained hundreds of millions of viewers because of social media and that number will only go up.
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