Hands up if you’ve never been on YouTube? (…crickets…) I didn’t think so. YouTube is one of those platforms that has cemented itself as an almost everyday thing in our lives. With more than 2 billion logged-in monthly users and 74% of adults in the United States using the platform, its easy to see how YouTube has the importance that it does in our lives. YouTube has also become a budding new employer for a new generation of content craters. This week I’m looking in to how YouTube allowed individuals to quit their jobs and make a living off of YouTube full-time.
YouTube is the most popular video hosting sites on the internet. It is at the very heart of our daily content consumption yet some don’t know the origins of the platform. YouTube began as the brainchild of three employees at a startup called PayPal (small world). In 2004, Chad Hurley, Steve Chen and Jawed Karim began to design a video hosting site that began as a site for people to upload video dating profiles. Having worked at startups in the past, Hurley, Chen and Karim knew how much work needed to be done to launch an idea from nothing and in 2005 launch their site YouTube. 18 months later Youtube is sold to Google for $1.65 Billion and the tech giant turns it into the most popular video hosting website in history.
YouTube’s gravy train: Partner Program and AdWords
Now that we understand the history of the platform we can tackle the main subject of this post, how are people making money with YouTube and turning it into a career? The answer is simple, through the use of YouTube’s Partner Program and the Google AdWords platform. In 2007 Google was looking for ways to market and monetize the video hosting platform when they stumbled upon a brilliant idea, put ads infront of the videos. If people wanted to watch the content, they had you sit through an advertisement. But content creators weren’t going to just let YouTube take all of the money from their content (the viewer was trying to watch the creators content anyway), so YouTube created the Partner Program to incentivise creators. The threshold was simple, get 1000 subscribers and have 4000 watch hours in the past 12 months. With this new program YouTube was able to sell even more of its newfound ad space and creators were able to get paid.
YouTube as a career
With the launch of the Partner Program and the user of AdWords, content creators are able to make money off of their content of they grow their following enough. It’s reported that YouTube will pay on average $.18 per view. With a channel of just 1000 subscribers a content creator can make $180 per video. With most content creators releasing 1-3 videos per week, one could make around $540 a week for their content. It’s easy to see how popular YouTube personalities like Binging with Babish are able to afford a beautiful house in Brooklyn with his following.
When you look at it is easy to see how YouTube became such a moneymaker not just for Google but for content creators. Businesses and genuine people were able too shared their product and find their niche in their market and were able to get paid through the YouTube Partner Program. Do you have a YouTube channel? Have you thought about making one? Who is your favorite YouTuber? I’m looking forward to hearing about it in the comments.
Twitter: Are you an avid YouTube user? Do you know the history of the platform or how much money a YouTuber could make? Maybe this is the next platform your brand should join. Learn more in my latest blog post: https://bit.ly/32959wh #Youtube #Youtuber #Content
Facebook: YouTube has cemented itself as one of the most popular and important social platforms of the 21 century. This week I dive in to the history of YouTube as a career and speak about YouTube’s Partner Platform.
Click the link to learn more: https://bit.ly/32959wh
Do you have a favourite YouTuber? I’d love to hear about it in the comments.