Social Media Post Ideas to Fill Your Content Calendar (And Yes…You Need a Content Calendar!)

Have you ever struggled with what to post on your company’s social media page? Or perhaps you’ve just created a social media account for your small business and aren’t sure where to start? Enter: a content calendar. 

A content calendar is a useful system that allows you to pre-plan your content in an organized way that benefits both you, and your audience online. This calendar contains what you will post, when you will post it, and where you will post it. In my opinion, this is the easiest method for brands to utilize when posting on social media as it keeps all of your ideas together and organized, while making consistent posts on social media a more achievable goal. You can create your content calendar by downloading simple templates online, utilizing Google Calendar, or by using resources online such as Sprout Social. If you’re feeling a bit overwhelmed already and need help creating a content calendar, check out this useful blog!

Now, you may be wondering exactly what kind of content you should include on your social media accounts, and therefore in your content calendar. A brands’ social media page can contain a great variety of content, including posts about the products/services being offered, your company as a whole, behind the scenes of the people within your business, and miscellaneous content that I will explain more about down below.

Products/Services (The “What” of Your Business)

Posts about what your business offers are evidently extremely important.  Keeping your social media up to date with products or services that are being offered is generally what most businesses use these platforms for. However, there are many ways to be creative with these posts! Within this category, it’s important to have posts such as:

  • How-to videos: Show how to use your product in video format.  For example, if you own a small business that makes soy candles, showing customers how to trim the wicks or what kind of surface to set the candle on can be very useful information to post.
Video via Ashley Hosmer on TikTok.
  • Product benefits: Utilize an infographic that explains how your product/service benefits your customers. For example, if you are a personal trainer that offers in-home services to clients, your post could include benefits such as: weight-loss, muscle growth, convenience, and preventing injuries by ensuring you have correct form. This helps potential customers see the value in your company.
  • Customer testimonials/user-generated content: When customers leave reviews of your business via Google, text, or elsewhere, it’s very convenient to turn these reviews into social media posts! For example, you can compile 4 reviews from different clients, and post them in a carousel on Instagram. This allows your followers to see what other customers are saying about your business, and help influence them to purchase your product.

Company Details (The “Who” of Your Business)

Another important aspect of your business is really “who” your business is, and what it stands for. Individual’s want to support businesses that have similar values to them. Knowing more about your business can be extremely beneficial in building trust with your customers, as well as increasing sales. Below are some examples of posts that could fall under this category.

  • About us: In your business plan, your business should have its mission statement, vision statement, values, and more foundational information that act as the building blocks of your brand. Sharing this information via social media posts is a great way to allow customers to understand and appreciate your brand. If you need help coming up with a mission, vision, and values for your business, check out this article.
Image via Jennifer on Instagram.
  • What your office/workplace looks like: Post a video showing a tour of your office space (if applicable). For example, if you make handmade jewelry, you could show the home office that you work out of, and the equipment that you use. This helps customers understand what kind of work goes into your products.

Behind the Scenes (The “How” of Your Business)

This category includes everything that makes your business possible, and shows why your business is where it is today. Here are some example posts you could include:

  • Meet the team: Show different people within your company and what their role is within the business. Even if you own a small business and your spouse is the only other employee— share that information! People love seeing the behind the scenes of how your product and company is possible.
Image via “The Flin” on Instagram.
  • A day in the life: Day in the life themed videos are quite popular on social media. In this post you can share exactly what your average day consists of from what you eat for breakfast, to what book you read before bed. It’s best to share this in video format, and keep each clip short to hold the viewers’ attention. 
  • Share your story: Are you the founder of your small business? The people want to know! Why did you create the company? Was it because of your mission to change the world one reusable straw at a time? Or because you needed to find a job that worked with your schedule as a single mom? How did you get the business up and running? Customers love learning about your business’ history and might be able to relate to your story.

Miscellaneous Content

Along with the categories listed above, there is an endless amount of ideas and/or content that can be shared on your company’s social media pages. Get creative with it! Here are some additional post ideas to add to your content calendar:

  • Share industry related news if it’s relevant to your company.
  • Host a contest to engage your current customers, and attract new customers!
  • Post content that makes people laugh. For example, make a funny TikTok using trending audio.
  • Post on Holidays wishing your audience a Merry Christmas or Happy Easter!

Overall Tips

Overall, it’s important to be consistent with your posts, and keep your audience engaged.  It’s crucial to post an assortment of text content, photo content, video content, gifs, polls, etc. to keep your audience engaged and active. Planning out your posts with a content calendar makes this easy to do, because you can spread out the different forms and categories of content over the course of weeks, months, and years. All this being said, I think it’s important to note that you shouldn’t release content that you aren’t proud of, or that you’re posting just for the sake of posting. A content calendar can be very effective in pre-planning meaningful, authentic, and useful content for your audience if done right. 

Are you currently using a content calendar? Would you ever consider using one? Let me know in the comments below!


What is a content calendar and how can it transform your small business? Let us tell you! P.S. We’ll also give you 12+ social media post ideas to include in your very own content calendar. #ContentCalendar #SocialMediaStrategy

Are you utilizing a content calendar to grow your small business? Well, you should be! Let us help you get started with 12+ social media post ideas, and information on why a content calendar is so beneficial.

How To Make A Living As A YouTuber

How To Make A Living As A YouTuber

Image via Pixabay

Have you ever wondered how YouTubers make money? How top YouTubers like Mr.Beast or David Dobrik afford to produce the type of content that they do? Or how smaller YouTubers have turned their YouTube channel into a full-time job regardless of the fact that they don’t have millions of subscribers? Let’s discuss some of the different ways that YouTubers make money today.

1. Advertising Revenue (YouTube Partner Program)

One of the most common ways that individuals make money on YouTube is by monetizing their YouTube channel. This is done through the YouTube Partner Program. This program allows users to monetize their content through advertisements that are placed before, during, after, or on top of their videos. In order to apply to the YouTube Partner Program, there are a set of criteria that each channel needs to reach. This includes having at least 1000 subscribers, 4000 watch hours in the last 12 months, and no active community guideline strikes. A community guideline strike can occur if you post content that is classified as dangerous, spam, or misinformation. As long as you have met this criteria, then you are eligible to apply!

Image via Pixabay

For this process, you will also need an AdSense account. AdSense is a program (free to sign up) run by Google. Companies and brands pay Google to run their ads on YouTube videos.

Once you have met all of the criteria and have linked your AdSense account, YouTube will review your channel and its content. If you are accepted, you can start making money through the ads that run on your videos. The amount of money you can make this way all depends on how many views you get on your videos, the subject matter of your content, the geography of your viewers, and more. All of these details will determine your RPM which is the revenue you will earn per thousand views. Learn more about YouTube advertising payouts here.

2. Brand Deals/Sponsorships

Brand deals are another common phenomenon that you see happening on YouTube. If you are posting content on YouTube, you are likely eligible to start working with brands in order to promote their products/services and in turn, make a profit. Brands may reach out to you, or you can also actively seek out brand deals by reaching out and pitching themselves and their channel.

If you are sponsored by a brand, this could mean that you have a one video deal, but it could also mean that a brand has chosen to sponsor your entire channel. Brand deals and sponsorships generally include mentioning the brand, product, or service in x amount of your videos in order to promote it. Brand deals present themselves in a variety of different ways. Depending upon the terms of the deal, you may have to talk about the brand for 2 minutes within your video, have a video dedicated solely to the product/brand, or possibly even just utilize product placement by drinking from a Monster Energy drink (for example) throughout the duration of your video. Below is an example of a HelloFresh brand deal on YouTube.

Image via Miss Rylee Jade on YouTube.

The amount of money that you can make from brand deals and sponsorships as a YouTuber varies depending on your audience size and geography, and the agreed upon deal with the brand. However, if done correctly, brand deals can often bring more income than the Google Ads that I discussed earlier. To read more about the amount of money YouTubers can make through brand deals, check out this blog.

3. Affiliate Marketing

Affiliate marketing can be extremely lucrative for YouTubers. Affiliate marketing is when a YouTuber recommends a product, and has a custom link that viewers can purchase that product from. If someone purchases from that specific link, the YouTuber will receive a certain percentage of money from that transaction. Affiliate marketing is essentially when someone receives a commission for a successful referral.

Image via Andrews Smith on Flickr

In order to get involved in affiliate marketing, YouTubers can reach out to brands and ask if they can become an affiliate, or join affiliate networks where they can receive custom links to products that they want to share with their audience.

One website that is very involved in affiliate marketing is Amazon. If you look in the description boxes of YouTube videos, you will oftentimes find links to products that the YouTuber has referred to, or reviewed in their video. YouTubers can earn anywhere from pennies, to thousands of dollars per transaction. This is a very convenient and passive way to make money through your YouTube channel.

4. Personal Products and/or Services

Another common way that YouTubers tend to make money is by creating their own products and/or services to promote to their subscribers. Whether this is merchandise for loyal viewers to purchase (i.e. a baseball cap with your channel name embroidered on it), an online recipe book you’ve written, an online course on how to be successful on YouTube, or a one on one coaching session to focus on goal setting, there is a great deal of potential to make money this way. Once you have a fan base on YouTube, it is likely that there are individuals wanting to support you. Depending upon what kind of videos you share and your unique set of skills, you can design a product or service that would appeal to your subscribers and earn you additional income at the same time. Once you have a product/service, you would simply mention it in your videos and include links in your video descriptions on YouTube.

Diversify your Income!

If you’re an online creator, it’s so important to diversify your income. Sure, you can be a YouTuber and only rely on your advertising revenue through the YouTube Partner Program. But it’s important to remember that YouTube is just a platform, and if YouTube for some reason disappears one day, it would be detrimental to your career if you didn’t have additional streams of income that you could rely on. The four methods of making money on YouTube that I listed above are just some of the ways that YouTubers earn an income. If I was starting a YouTube channel, these would be the first four methods that I would focus on.

It’s also important to ensure that your audience has other platforms that they can follow you on and keep up to date with your journey and content. I highly recommend that YouTuber’s create an email list, as well as branch out to other social media platforms such as Instagram, TikTok, or Facebook. Even repurposing some of your YouTube content on these platforms can increase your earnings potential!

This YouTube video linked below is from one of my most watched YouTube accounts Cathrin Manning. Cathrin shares extremely valuable content that takes a deep dive into how she makes money on YouTube, as well as how much money she makes. If you’re at all interested or curious about this topic, I highly recommend you watch this video.

Image via Cathrin Manning on YouTube

Have you ever considered starting a YouTube channel? Or are you an avid YouTube watcher yourself? I’d love to hear who you enjoy watching online. Share your experiences with YouTube in the comments below!


Ever wondered if YouTube could be your full-time job? Learn about the different ways that YouTubers make money online today! #YouTubeTips #SocialMediaCareer

Are you just starting out on YouTube? If so, you’ll want to make sure you’ve considered these four ways to increase your earning potential. Make more money today!

How a Facebook Group Changed My Life! (And How To Use Facebook Groups To Your Advantage)

Ever since I can remember, I’ve struggled with my body image. By the time I was in high school, I started developing a very different relationship with food. By grade 10, I had developed an eating disorder and by grade 11, I was in an out-patient treatment facility trying to overcome and treat my disease. When I moved away from home for college, I had no one to talk to about what I was going through. My whole life had revolved around food for 5+ years, and I didn’t see any way out. Late one night when I was scrolling on Facebook, I came across a Facebook group for individuals who struggled with the same eating disorder as I did. I had never been a huge Facebook user, but I thought ‘why not’! I didn’t have much to lose. Little did I know, this decision would eventually change my life for the better.

Through this Facebook group, I was able to connect with individuals who were going through or had been through similar experiences as me. People who were open and honest about their struggles, and what had and hadn’t worked for them in their recovery process. At first, I spent a great deal of time reading through old posts. A huge feeling of relief washed over me as I realized that I wasn’t alone in what I was dealing with. After some time, I was finally comfortable making my own post and sharing my story. Over fifty strangers took the time to comment on my post and make me feel loved and accepted. They also offered advice which I most certainly took. Through podcasts, books, personal journals, therapy, new mindsets and more, I put forth my best effort to get better. It was a long journey, but 5 years later, I can finally say that I am disordered eating free. And I have this Facebook group to thank.

Although I’m leaving out a lot of my story, I truly feel that this Facebook group was the main reason that I have overcome this obstacle in my life. Being able to lean on others who understood what I was going through was a huge game changer for me. Nowadays, I use the Facebook group to support others who are struggling and possibly just stumbling upon this group on Facebook for the first time. I hope that I am able to support and positively change at least one of these individual’s lives, the way that other members were able to do for me.

Image via Adrian Poe on Flickr.

Facebook Groups for your Personal Life

Using Facebook groups in your personal life as I shared above can be very beneficial. Whether you’re connecting with individuals who like to solo travel, connecting with other single dads, or connecting with others who are new dog owners— there is sure to be a group that you belong to!

There are, however, many different uses for Facebook groups. In addition to using Facebook groups to connect with like-minded individuals, Facebook groups can be used for event planning, as well as for business use.

Facebook Groups for Events

Hosting a surprise 50th birthday party for a friend? Trying to plan your high school prom? Planning a community event for the first time? Create a Facebook group!

Creating a Facebook group for any sort of event is a convenient way for planners to connect with and convey information to the attendees. It also allows the attendees to be more involved in decisions along the way. For example, you could post a poll asking which meal people would prefer for the main course at your event.

Image via Pixabay.

My graduating class in high school made a Facebook group for our prom, and it was a very useful tool to discuss event details beforehand, and even share pictures and stories after the event! Almost everyone is on social media these days, and in my opinion incorporating Facebook groups into your event planning is very practical and helpful.

Facebook Groups for your Professional Life

Another critical way that you can use Facebook groups is in your professional life. If you have any sort of business, a Facebook group is definitely something that you can consider. Creating a Facebook group can give you a platform to share your products, connect and build relationships with your customers, ask for your customer’s opinions, or keep your clients informed of your schedule. These groups can be very beneficial to growing your business. Check out this blog if you’re interested in learning more about using Facebook groups in your professional life.

Image via Pixabay.

Are you using Facebook Groups?

So, what are you waiting for?! I strongly urge you to experience Facebook groups for yourself and see what they have to offer. Here’s a helpful blog that can assist you in finding Facebook groups to match your interests!

Get out there and start connecting. Who knows? It could have the ability to change your life like it did mine.


Are you using Facebook groups to your advantage? Well, now’s your chance! Find out how and why a Facebook group could change your life: #Facebook #FacebookGroups #ConnectOnline

What are you waiting for? Start using Facebook groups to your advantage and change your personal and professional lives for the better!

3 Tips For Using Social Media Mindfully

3 Tips For Using Social Media Mindfully

Image by Beth Kanter via flickr

You wake up on Saturday morning, roll over in bed and grab your phone. You open up TikTok and start scrolling. Before you know it, it’s 11:30 am. You’ve been scrolling through social media apps on your phone for a whole hour before even moving your body or taking a sip of water. Sound familiar? This is unfortunately an all too common phenomenon in today’s society. With all of the social media apps and content out there, it’s easy to waste hours every day mindlessly scrolling on your phone. Luckily for you, I’ve put together my top three tips for being more mindful with your social media use.

Limit Your Time Spent On Social Media Apps Every Day

Be honest. How much time are you spending on social media? Many individuals admit they’re spending longer than they’d like to on apps such as Facebook, Twitter, YouTube, and Instagram. While social media can be useful and allow you to stay up to date, spending too much time on social media has been proven to have many negative effects as well.

It’s important to not let social media get in the way of your real-life obligations such as school, work, relationships, and your overall health and well-being. One way to ensure this doesn’t happen is by managing your screen time on your phone and setting app limits.

Whether you have an Apple product or an Android product, this can be done quite easily and is very useful in limiting your time spent on social media.

Consume And Post Content That Makes You Feel Good

Image by Shari Jo via pixabay

You’re in control of your social media feed. Curate a feed full of content that makes you feel good! As you’re scrolling on social media in the coming days, pay attention to what inspires you and brings you joy, and recognize which content is unhealthy for you to consume right now. Follow and unfollow mindfully.

Another important thing to remember is that you can’t compare your everyday life to someone else’s life online. The majority of people are posting the highlights in their life, not their daily struggles.

When posting content, post for yourself, not for others’ validation. Your worth is not based on the amount of likes, comments, or shares that you receive online. Often on social media “we gravitate to those who impress us, which is why we try to impress people — in the hope they’ll gravitate to us. To impress people, we often change ourselves to make others like us or carefully select what we share to not go against the image we’re trying to portray.” Nick Kossovan, The Hamilton Spectator. Don’t fall into this trap!

Be Intentional With How You’re Using Social Media

An important final step is to take a deeper dive into why you use social media, and what you want to gain from your daily or weekly use on your chosen apps.

Are you looking for educational content to help with college courses? Content to make you laugh after a long day at work? Content that will inspire you to kickstart your journey into a healthier lifestyle? Whatever it may be, drill down on why and how you want to use social media to your advantage.

Remember, it’s okay if not every piece of content that you consume motivates you or inspires you, but with a better understanding of why you’re on social media platforms, it will be easier to not become all-consumed in content that is seemingly useless to your current needs.

Image by Dean Moriarty via pixabay

Happy Mindful Scrolling!

As you continue to use social media, I urge you to listen to your body and mind. If you’re feeling anxious or stressed, take a minute to check in on yourself and perhaps go for a walk or grab a coffee with a friend before immediately opening up Instagram in an effort to distract yourself.

Social media can have an incredibly positive impact on your life, but it can also bring harmful comparison and add unhealthy stress if used incorrectly. It’s important to put your mental health first and take note of your emotions.

Share your tips below on how you keep a healthy relationship with social media! I’d love to hear your ideas and implement them into my routine. Happy mindful scrolling!


Say goodbye to mindless scrolling! Here are my top three tips for using social media mindfully: #mindfulness #socialmedia

Do you catch yourself wasting precious hours scrolling on social media? I’m here to help! Here are my top three tips for using social media mindfully:

Share your tips below on how you keep a healthy relationship with social media. 👇