Social media is just that, social. If you want to get anywhere it is important to know that you need to build your social skills and engage in a meaningful way. What does that look like though?
Respond, respond, respond.
Part of that engagement will come in the form of response. If you get a comment you should always reply, ALWAYS. It may take the form of a compliment. Thank You is a great response, but sometimes it’s good to leave them with a bit more then that. “Glad you liked my post, thanks for taking the time to comment” may leave a more lasting impact then a cookie cutter reply
There will be times when it may come in something less then a compliment. In which case, best foot forward, and kill them with kindness. If someone is rude with you, that doesn’t look bad on yourself, but if you are rude back that is on you. Even something as simple as an empathetic “I’m sorry you weren’t a fan of my post, but thanks you for taking the time to give me honest feedback”may turn a user with a chip on their shoulders to brand fan.
Like it, Like it AL LOT.
Not everyone is going to be so fortunate to have people just come to them, you have to go out and find your target market and engage! Search geotags, hashtags and influencers pages and like posts and comments. Find where posts that people from your ideal demographic would already be engaging and like it. It’s free to like a post, no one gets hurt in the process.
Comment on other peoples posts.
Liking posts and comments are fine but you need to get into the conversation. Prove you know your stuff, provide your two cents on the topic. Posts your audience is already viewing is a great place to sway them to visit, create meaningful connections with them and prove that your page is worth investing the time to check out. Think of it this way, if someone approaches you and give you a compliment, doesn’t it feel good? You want to do the same thing when reaching out with comments on social media.
Think of something to add, I’d love to hear from you! Tell me what you think or tag me in your Instagram post and I can check it out!
Find a meaningful connection with your audience on Instagram https://bit.ly/2EBPInk
Instagram Audience, ENGAGE!!! https://bit.ly/2EBPInk