Social media changed the world in many forms and aspects, and one of the industries which got impact is the sports world. An average person can now easily reach out to a sports figures by couple of clicks on social media platforms, such as tagging them in twitter, live chats on Instagram and Facebook, just to name a few. Athletes can easily connect with their fans and followers, but everything has a flipside, and this can easily backfire on their brand images and even their performances. Some athletes played their social media cards right and boosted their brand image significantly, however, others got a reputation damage from one tweet or a post.
Professional athletes are getting strong followers on social media accounts. For instants, two sports figures in Cristiano Ronaldo and Lionel Messi are among the top 10 most followed Instagram accounts people in the world.
As a social media specialist consulting a public sports athlete, you should know the right strategy and tools to amplify the brand of your clients. Here are five tip to help you boost a social media account for a sports person:
Stay away from emotions:
Social media content fly fast and everywhere. Let your client know this fact to stay away from emotional posts that can backfire. For example, when we are upset, we tend to say something we regret afterwards.
To help in avoiding emotional posts, ask your client to run through social media activity by you before it goes viral and cannot be undone. This process will limit the risk of having public humiliation.
Preparation is key:
Going live on social media is the new trend. With COVID-19 outbreak having people spend time more at home, checking their social media pages for entertainment, more users are now available to attend live social media feeds. This will result in less room for error for your client to make while going live.
Before your clients goes live to engage with their followers, make sure to get them prepared. Like a live broadcast interview, pin down the things they should emphasis on (key messages) and the stuff they need to stay away from. Of course, it varies from one athlete to another and is based on the individual.
Keeping it real:
Athletes should not seem fake on their social media pages and show off with how much money they have. However, content should be engaging and reflect to everyone as social media can reach everyone and everywhere. Social posts should be personal mirroring the normal life of a player.
Examples of engaging content are workouts, family hangouts and personal moments. Sports figures should simply be themselves on social media and authentic followers will increase.
Connect at the right time:
Sports superstars are humans by the end of the day and have emotions. We as fans tend to forget that and expect them to rise above the occasion every time, which is not the case. Social media users can be mean sometimes and post harsh comments tagging stars, which will impact their performance on the court or field.
NBA superstar Lebron James, who is one of the most followed person on earth on social media , does not check his social media pages when Playoffs kicks off. This is due to the fact that he doesn’t want to divert his concentration from winning on the basketball court. If Lebron James can be distracted from social media, any athlete be affected as well. Therefore, players should not be focusing on social media content before a big game.
Content is king:
With the world going more digital, content is now reshaped, and more people are now watching videos on social media. Always have the right type of content on your clients’ social media and follow the trend.
For example, a new study revealed that soccer players are experiencing an 82 per cent increase in video views of their social media content during the Covid-19 pandemic. If you are representing a soccer athlete, make sure to use video content to boost engagement.
Professional athletes should be aware on the impact of social media on their brand image and their future. It’s your responsibility as a social media specialist to help your client know the ‘dos and don’ts when using their pages. Let me know what you think of the above tips by posting your comments in the below section:
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