As an upcoming creator and younger millennial two of my personal favourite social media trend listening/ monitoring tools are maintaining a clean RSS feed and demographic analytics.
With social media growing and the amount of active users expanding faster each day, having a focal point to dissect various analytics is very useful for newer creators such as myself. Having a ‘social media dashboard’ of sorts allows for more clear and in depth monitoring of my online content.
The second tool I find useful in my online journey is demographic analytics. As a creator of any sort of medium, it is very easy to get caught up in quantitative data. Scrutinizing over how many likes, views or shares the work gets is often the cause of many’s demises. As a beginner content creator it is the qualitative data I pull from my site, which affects me the most. Truly gaining an understanding of which posts gain more responsive and meaningful replies is where I find a base for future content. Although having physical proof of success is great, in my own opinion if the clicks/ views aren’t deriving from active or loyal audience members, I feel it isn’t as truthfully meaningful.
As for where I personally go to for news and lifestyle content updates, I gravitate between Twitter and various reliable news sites. What began as a network to share 140 character status updates has blown into a multi-media conglomerate for many business and companies and public figures. Although Twitter began as a social network, it has transformed into a faceted platform for presenting various types of content. According to the Digital Marketing Community “Millennials are spending about 2 hours and 38 minutes on social media each day” (Global 2018). With this information at hand, companies should realize the overarching message that social media marketing will only aid their own performance in the future.
One of the additional reasons why I find the platform a captivating source for news is due to its functionality. The site not only works as a place to share content within seconds but also as a centre for linking third party content. Relating the two sources together, I do often find myself leaving the site/ app after finding a link to a reliable news source; which has more information. As a broadcaster trusting and recognizing a reliable source of media is imperative. Having faith in the website or source you are pulling your information from comes down to journalistic ethics. Recognizing sites such as ‘CBC’ or ‘Global News over sites which have numerous pop up ads, strange site addresses or few to no cited quotes, could be red flags for another search.
I prefer the tools aforementioned over others as they provide an immediacy factor, I feel is forthcoming in our society. Due to societies relation to media becoming closer every day, the demand for content is almost instantaneous. This can especially be seen in the field of broadcasting, from entertainment to news style programming. When learning about broadcasting, having an understanding of how to navigate these tools are a great place to start. When paired with an understanding for broadcast standards conveying stories across multi media platforms, becomes much easier. Many people believe that ‘reading the news’ is an easy position. Alas, knowing how to correctly craft and present the story is only half the battle. Having a thorough comprehension on the tools needed to convey the piece is just as vital. In broadcasting, fully grasping the technology used to present the story in a timely manner is just as important and as the saying goes “early is on time and on time is late”.