Photo Cheats for Social Media

Photo Cheats for Social Media

As a photographer, utilizing social media is a must. 

Must do. Must know how. 

Not all photographers use the same platforms. As content creators we pick and choose the platform(s) that is best suited to our audience. For instance, a business such as a law firm may find LinkedIn and Twitter works best for them to connect with the corporate crowd. A daycare may prefer Facebook Pages and Instagram. An artist or caterer may prefer Instagram and Pinterest. A fundraiser may use Facebook to take advantage of their Events and Groups. 

Businesses, entrepreneurs, and events will all utilize social media to find their audience, through one, or several channels. The common denominator of social media is that it is visual. You may have written the best story ever, but chances are it will get passed by if the photo does not catch the eye and make someone stop scrolling and start reading. 

Size Does Matter

Each social media platform has its own formula for image sizes.

My personal favourite reference is from Louise Myers, who posts an updated chart each year, with optimized sizes for the most popular platforms, and their various image options.

For a quick visual, I put together a quick chart to display the optimized photo sizes for some of the most used social media platforms. You can see that Facebook, Twitter and LinkedIn are very similar, and really could use the same size image without issue. However, even at a quick glance, you can see the difference with Instagram being a square format and Stories and Pinterest being vertical, or portrait mode.

DSRL or Smartphone?

A professional photographer will have a DSLR (digital single lens reflex camera body that allows for interchangeable lenses). To post on line, whether it be a website gallery, on-line blog, or social media, that photo will need to be resized to offer the optimum display. Using photo editing software such as Adobe Photoshop (as shown above) allows us to set the dimension exact.

Many of us use our smart phone camera to take pictures and videos so that we can immediately upload to our favourite site, or even go live! The main thing to understand is the dimension of the platform you are posting to. Facebook, Twitter, LinkedIn and YouTube may have a variance in audiences, but they all have one thing in common. They are all primarily a horizontal, or landscape platforms. You can post a vertical picture, but it may not fill the space nicely, or you may not see the entire image as you scroll by. So be sure your images are set to be best optimized on each platform.

Video is the same. Are you shooting live for a Story, or to post later on Twitter?

When shooting video, think of a movie screen, and turn your phone horizontally! Shot vertically, this video on Twitter via @HockeyCanada can not be fully seen until you click on the video to play it.

For the casual user who is all about the selfies, and the Likes, being concerned with various sizes that best optimizes a picture may not matter. For those of us who look to social media to impact our business, or the business of a client, it is an important factor to understand.

Do you have a favourite social media platform, and are you using the optimal image size for the best results, based on your camera and the platform you are posting to?


Twitter: Are you getting the best performance from your picture posts? Be sure with these quick cheats via @louise_myers to showcase your best photos (infographic) https://bit.ly/2L95M1n #socialmedia #photography

Facebook: Are you getting the best performance from your picture posts? Be sure with these quick cheats to showcase you best photos. Understand the best size to post to your favourite platform. (infographic @louisemcom) https://bit.ly/2L95M1n


References:

social media cheat sheet: Myers, L (2019, January 11) Social Media Cheat Sheet 2019: Must-Have Image Sizes! sourced https://louisem.com/2852/social-media-cheat-sheet-sizes

screenshot: Twitter for iphone @HockeyCanada (2019, June 18) https://twitter.com/HockeyCanada/status/1141052646947577856

When a # Becomes a Movement

©Valerii Honcharuk – stock.adobe.com

It is Friday, June 14. I have spent the better part of my afternoon trying to research some articles for a blog that would normally be a simple topic for me (stay tuned next week!). However today I can’t do it. Do you know why? Because today the internet has only one subject. Because today 

#WeTheNorth

Today the movement that captured the city of Toronto, has spread throughout Canada!

Today the Toronto Raptors are NBA Champs. Congratulations to them!

A movement such as #WeTheNorth captures the hearts of a generation, it becomes a movement. On social media it bands people together. It lets them share their stories via the hashtag on platforms such as Twitter, Instagram, LinkedIn, and YouTube. Regardless of race, creed, colour, religion, or tax bracket, when a hashtag becomes a movement, everyone is invited. 

There have been other hashtags from the sports world that have brought people together. Not all have been celebratory. As reported by CBC News, on April 6, 2018, a bus carrying the SJHL (Saskatchewan Junior Hockey League) Humboldt Broncos was hit by a semi, killing 16, including 13 players, their coach, trainer, and broadcaster.

From that tragedy, communities across the province, the prairies, the country had the hashtag #HumboldtStrong trending.

From sports to awareness, other such movements have made headlines in recent years.

#WeDay 

“Beginning as a single event nearly ten years ago, WE Day has evolved into a series of 19 stadium-sized events held across the United States, Canada, the UK and the Caribbean. This past year, 200,000 students attended WE Day and left inspired to create change both locally and globally” https://bit.ly/2g8Oz9c

#MeToo

“In October 2017, the hashtag #MeToo made headlines internationally, prompting women from around the world to publicly share their experiences of sexual assault or harassment.” https://bit.ly/2XHo8tX

The power of the hashtag has allowed people to share their stories in an unprecedented manner. Is there a hashtag you have contributed to, or follow specifically to be part of a movement?



TWITTER: From #WeTheNorth to #MeToo, hashtags that become movements. Join the conversation in our latest blog. https://bit.ly/2WJt5RI

FACEBOOK: Does a hashtag hold power? Can it create a movement? Many powerful subjects, from the @TorontoRaptors to @MeTooMVMT are proof that a hashtag can become a movement. Read more here: https://bit.ly/2WJt5RI


The Dialect of the Emoji

Are emoji’s becoming a language of their own? They are a fun way to express ourselves on text message, and have also found their way into our social media profiles, and even content. But are they replacing our vocabulary, or becoming one of their own? 

As a means to save characters, many profiles use the emoji in place of a subject or title. 

In May, 2019 RedAlkemi stated “Brands are now communicating with its customers in a conversational tone to understand them better and to provide a better online experience. They want to build customer loyalty and keep them engaged for a lifetime. That’s the reason they started using emojis too in business. In addition to this emoji marketing: improves engagement, humanizes our brand, and elevates storytelling.”

Believe it or not, there is also an emojipedia that describes each emoji by category, also listing Most Popular and Events. 

In 2017, Sony Pictures was so convinced of the emoji take over, they created an entire motion picture around it! 

Even so far back as 2015, The Telegraph wrote an article claiming emoji’s as Britain’s fastest growing language. “Professor Vyv Evans, from Bangor University, claims the group of smiley faces and symbols is evolving faster than ancient languages such as hieroglyphics.”

So, what is your preference?

Would you rather say “that’s funny”. or “LOL” or “🤣”?


Read our latest blog on The Dialect of the Emoji. Is 😃💩👍replacing ABC? Leave your comments below. Join the conversation!

#Blog The Dialect of the #Emoji. Is 😃💩👍replacing ABC?

When Facebook Shrunk the World

by AJ Smith

Photo by Markus Spiske on Unsplash

I was an air force brat, and in 1988 my dad was posted (military jargon for moving with job transfer) from Ottawa to Germany. For the first year or so I kept in touch with friends “back home” with post cards, but that soon tired. 

In 1994 I was back in Canada with a new husband, so now I am an army wife. At this point I have friends across the country, and across the ocean, but post cards from Manitoba just don’t cut it! 

Fast forward ten years. Post cards gave way to emails, which were faster and easier, but still few and far between.

Then some kids from Harvard changed everything. 

Facebook Newsroom lists the launch of Facebook as February, 2004. A means for Harvard students to communicate online, it expanded to other colleges, with an 800 college network by May, 2005. One year later it expand further to include high school and work networks, and in September 2006, Facebook opened to the general public. 

Photo by Con Karampelas on Unsplash

Additionally, in one year, from December 1 2006 to 2007, active Facebook users jumped from 12 million to 58 million.

I am a notch in that statistic!

According to my personal Facebook Timeline, I joined in July, 2007. By this time my husband and I were in Edmonton, with 3 kids! My first “Friend Request” was Roxanne. A BFF from Germany, who lived in the UK. She now lives in the French Alps, running a ski resort shuttle company with her husband and 2 kids. I know this because even after all these years, and an ocean between us, we have stayed in touch through Facebook.

For the longest time I restricted my Facebook use as a means to keep in touch with friends and family long distance. To bridge that gap. To shrink the world. 

Now, we have mobile phones with unlimited texting, and Apps. Information and communication is more accessible than ever before.

The Power of Social Media

Then I really started to discover the power of social media as a whole. How it can not only keep us close to those far away, but it can bring together communities. It can promote, and engage, and advocate. It became a tool. 

With the introduction of Pages, and Groups and Events, Messenger and Stories, Facebook is now much more than a social platform. It is nearly a must-have for on-line marketing.

It may have been the first, but it is far from the last. A recent survey of 1000 Americans, by Statista, shows YouTube has actually taken over as the most used platform in the USA, with Facebook a close second, followed by Facebook owned Instagram.

3 in 10 World Citizens Are on Facebook

Today there are 2.38 BILLION monthly users world wide. The largest number of users are in India, with 260 million! To put that into context, Statistics Canada lists the population of Canada at just over 37 million.

I feel it is pretty safe to say, that Facebook has shrunk the world. Regardless if I am keeping tabs on a friend in Europe, or have followers on my business page from the USA, the global reach of Facebook is undeniable.

Take an audit of your own Facebook, or any social media platform. You may be surprised to discover just how far around the world your reach goes.


#Blog: When @Facebook Shrunk the World

https://wordpress.com/block-editor/post/algonquincollegesocialmedia.wordpress.com/79321

#socialmedia #facebookmarketing


My first Facebook post was July, 2007. By the end of that first year that Facebook went public, it had 12 million users. Today it’s over 2 billion globally.

Read more about it in my blog, “When Facebook Shrunk the World”.

https://wordpress.com/block-editor/post/algonquincollegesocialmedia.wordpress.com/79321
when facebook