Algorithms on social media change and sometimes they can cause complications to users. How do businesses and influencers adapt to the change? According to Hana Bieliauskas on Columbus CEO, here are a few ways to advertise within the algorithms:
When I hear Pinterest, I think of a platform aimed at women who are looking for food recipes and fashion inspiration. Though those are the most common reasons someone would search Pinterest, it is also a great place for craft ideas and art inspiration! Bieliauskas suggests one should run Pinterset ads tied to seasonal or date-specific campaign 45 days in advance, and it’s an affordable cost-per-click with high website traffic.
Instagram plays a huge role in advertising on social media. One way to use Instagram to advertise your profile, site or product is by using a sponsored ad. Instagram has about a billion users and more than half of them are millennials, which you can expect are those who take up most of social media’s population! If that’s your target audience, Instagram might be a great place for you to advertise.
Another way to advertise on Instagram is by posting a story, which you can include a “swipe up” link so that the viewer can have easy access to where you’re directing them. This would be mostly useful if you already have a large following and are just trying to promote a product.
I would also like to add that Snapchat is a good place to advertise as well, as in my personal experience, I find that ads on Snapchat often catch my attention when I’m aimlessly flipping through stories!
There are so many different ways to advertise on social media. What sites do personally think are good to advertise on? Which ones are likely to catch your attention?
Twitter: Struggling to advertise with new algorithms on social media such as Instagram? Here are some tips to improve your ad engagement: https://bit.ly/2Nxxd4o
Facebook: Here are some ways to improve your social media advertising: https://bit.ly/2Nxxd4o
Algonquin College Social Media Certificate Program 