I want to start by saying that I will be forever grateful to the teachers and support staff at schools that pressed on during the pandemic, both in the classroom and virtually. They, along with our children, had to adapt to all these changes at a lightening pace. There is, however, one area that I think would have improved the overall experience/battle of having to learn from home, both for the children and adults alike. It may come as no surprise that the area for improvement was in social media engagement!
At my children’s particular school, not one single post or tweet was sent out by the school during the closure… not one. Perhaps a helpful tip or article, a live stream from the Principal, a chat room where parents could go to vent…I mean share what is and is not working… would have been a game changer. It would have changed the game by keeping morale high, celebrating the little victories, having something to look forward to, or having little challenges to get you through the week. The benefits of having a social media presence are discussed in the article How to Make the Most of Social Media During School Closures. This article goes on to say how social media is an underused tool in a schools communication toolbox. As we have all learned by now, social media is a very powerful tool for engaging and informing the masses.
Maybe it is too optimistic to think that schools could pour resources into developing their social media presence, but I think it would do immense good in maintaining and developing school pride. In a regular school year there are spirit days, fundraisers, and special events regularly. The absence of this engagement and connectivity was noticeable, and it made me realize that this is an area that could be addressed by schools developing a social media strategy.
I focused on the positives of having social media more present in schools, but do you see any negatives to enhancing social media in schools?
Facebook: A Call to Improve Social Media in Schools. https://bit.ly/3AEEI0M
Twitter: Opinion: Schools Need to Tap Into the Power of Social Media. https://bit.ly/3AEEI0M