5 Ways To Use Social Media To Enhance Your Community Event

Via Soo Zombie Walk Facebook Page

I recently joined my local Zombie Walk committee, and we recently held our 10th annual event on Saturday the 19th. It was a lot of fun and ran smoother then I was preparing myself for. I had only joined about a week before the main event for this year, so the only place I could really help with was the social media and digital advertising part. I had a very busy week of posting and engagements for an event of over 300 attendees. Here’s some tips I learned from my fast training and experience over the last week.

  1. Post frequently: According to online marketing helping website Oberlo, the more you post the more page engagement you’ll receive. Post all your advertising, reminders, countdown, fun related content like polls or memes, and everything else applicable to you. Try it out and see what content goes over well. Try posting at least 3-5 times per week for Facebook, at least once a week for Instagram, and a few times a day on Twitter.
  2. Make an event: Setting up an event page on Facebook is a great way to advertise online. Facebook sets recommend events for nearby people or people of same interests, giving you a cost and care free way to get your word out. Facebook also has an often popping up reminder feature of notifications for anyone interested or going to your event. There’s also the visitor posts feature that gives anyone interested in the event a way to ask any questions that you can answer without filling up your DMs messages.
  3. Use popular platforms in your area: Only utilize platforms you know your attendance is at. Facebook is generally common for any age and geographical range, Instagram is good for Gen Zs and Millennials, Twitter is good for more of a news style event or for a wide range of people geographical, Linkedin is good for business type events, etc. Know your target audience and where they look towards for their information.
  4. Boost posts: Some to most platforms have some sort of boosting feature. This is where you can pay a set by yourself amount of money to the platform for them to advertise your event posting. You can set to specific demographics to pick your best target audience. It’s another effortless way to let the computing do all the advertising work for you, you spend maybe 30 minutes maximum setting up your data and it’ll be continuously done for you.
  5. Continuous engagement: Continuously be talking with your audience. Active engagement and conversation back to your followers leads for best feedback and people willing to do more research into you. People expect easy information and fast replies. Active engagement could be liking and replying to your feedback on comments, posting semi-related content (zombie meme-what’s your weapon in the zombie apocalypse?) and asking for replies, constantly answer DMs and encourage questions and conversations. People are more willing to support a cause if they think the business or page stands for respect and general friendliness.

Overall, with the active engagement we had some of the best page feedback that week week then for a while previous. The event went quite well and I spent my time throughout the event running around and adding to stories and answering DM questions.

Do you have anymore suggestions on how to use social media to help with community events? I’ll be doing the same thing next year and would love any more tips anyone has to offer!

– Ferreira, M. (2019, August 20). 15 Ways to Increase Social Media Engagement Quickly. Retrieved October 20, 2019, from https://www.oberlo.ca/blog/social-media-engagement.

5 Ways To Use Instagram In A Healthier Mindset

Via Media Library

Likes, likes, and more likes. It’s 2019 and everyone’s obsessed with the likes. Why? What happened to our psychological thoughts about pictures that their usefulness depends on a dumb little number of people, strangers included, clicking a little button on your photo. I was one of the last people in my class to get Instagram, I just graduated Grade 12 and I didn’t get Instagram until the end of Grade 8. I remember the first situation in my life where likes mattered. This time in grade 7 a girl I barely talked to in my class randomly messaged me on Facebook and asked if I could like her new post on Instagram. She messaged a person she barely knows to get more likes because thats “cool”. I can honestly say I still do and never have understood the love of likes. I originally used Instagram as a fandom account and now I use it just to post memories of activities. So, I challenge you to care less about ‘likes’ and to just enjoy the app. Instagram is a wonderful app to get inspiration and actually enjoy content on the platform in a completely recreational way. Here’s 5 tips on how to use Instagram in a healthier way.

  1. Don’t have a posting theme: Some people like to stick to a very specific posting way to make an aesthetic look when scrolling on their feed to make it look “pretty”. Instead, post whatever you want it doesn’t have to match anything or be in any kind of order. Post anything and anything really whatever about your life you want to post you can. When scrolling it may not be as pretty to look at, but it makes your feed more personal to you.
  2. Follow not just the popular accounts but some inspirational ones: It’s okay to follow the Kardashian’s if you like them, but don’t follow the big accounts just because you feel like you should. I personally follow a lot of gothic fashion accounts because the outfits and styles inspire me. I follow content I enjoy seeing no matter how random it is. I follow some celebrities, some hair stylists, some movies pages, some local news pages. I like having a variety of things in my feed that I know I’ll care about looking at the content they post.
  3. Use it as a memory folder or photo back up: I use Instagram as a memory folder. I post good experiences, not for others to see but more for me to look back on. I don’t use snapchat and my photos is a mess of meme screenshots and pictures of my cat so I never go through it. Even if you want to keep some personal I have some in my archived (a feature where you can hide pictures posted to your account from the public, but still keep them in your account) just as a memory look book.
  4. Make a meme or fandom or spam account: Maybe try changing up what entirely you post or look at, make a separate account from your personal like a fandom account for something you’re passionate about like Supernatural the TV show, or a meme account, or a spam account where people post pictures they wouldn’t normally post to their main because it’s not as professional, but still gives them a platform to share anything and everything.
  5. Don’t worry about the likes: The healthiest change you can make while using Instagram is to not worry about the number of likes. The number of likes you get on a post in no way justifies it’s importance. We as a society have justified the coexisting of likes=popularity and well that makes no sense to me. I personally have never cared about likes, I understand likes are just a number and I know I don’t know or follow many people and I only post things for myself not others. Instagram recent posted an experiment hiding the number of likes on certain countries’ feed and I think it’s and interesting feature for them to try out.

Overall, It’s easy to make a few life changes to use Instagram and any other social media platforms in healthier ways. It really isn’t about the likes and it’s important to post things that YOU want to post for yourself and not for anyone else. Tell me, what do you mainly post to your Instagram feed? I post memories from my life, mostly of my boyfriend. I don’t post very frequently usually a month or so. I also post my fashion outfits on my stories often.


  • Fitzgerald, Madeline. “Instagram Tests Hiding Likes for Users in 7 Countries.” Time, Time, 18 July 2019, time.com/5629705/instagram-removing-likes-test/

How To Put A Child Through College With A Facebook Side Business: An In Depth Guide

Via Media Library

Money. Everyone loves it, everyone needs it, but only some put effort into it. I’m sure we’ve all done our fair share of Pinterest-ing “easy ways to save money” and being on Ebates/Rakuten can only bring you so far. So I’d like to share with you the most successful money making side business I’ve ever done. I’ve been told I’m an entrepreneur since I was young, and was making bank selling crafts to my classmates in elementary school. I did my fair share of babysitting through high school and bought myself a Macbook with that, but this is my secret.

What is it and how does it work? My mother and I buy cheap stuff online like through wish.com or liquidation websites, through bargain and thrift stores, or by travelling out of town to get unavailable and sought after items. Then we re-post them onto Facebook at higher prices to make a profit. We Facebook PM buyers who comment take on our photos and arrange through messenger pick up times, then bag and tag their items and leave them by the front door at our pick up station. We buy products of many kinds to many different audiences; kids, young adults, men, women, and re-sell them on local Facebook buy and sell groups or auctions.

Why is it so successful? With a few hours a week to take pictures and post enough things at good prices, you can have a hundred or couple hundred extra dollars a week. Me and my mother have made around $3, 000 in about a year and a half, and the money went towards putting me through college classes. It also has paid for emergency expenses like house repairs and snow removal.

What are the downsides? There are a few downsides to the commitment of selling things on Facebook including the time and energy, as well as dealing with the public. You need to constantly stay organized through messaging people for pick up, having their products tagged with names and prices at your door, storing everything, and being home enough to arrange pick up times. The other downside is dealign with the public because sometimes people give you the runaround and don’t pick up or answer which can waste a lot of time and hold up products costing you money.

How to be the best of the best? Commitment. It can be time consuming for posting day so maybe having another person to help you stay organized can keep you on track with everything. Also patience for the socializing with other people, remember these buyers have a life just like you, people don’t always show up right away. And competition, if someone else is selling the same thing as you, maybe do a BOGO discount, or if they’re selling a big group of like items sell yours individually to buyers who wanted lower quantities and unable to get through your competition.

What does this have to do with knowledge of social media? Well, lots of reasons. Firstly we use the social networking platform Facebook in their social groups function. You are also dealing with socializing with people and need to communicate over the internet. You also need to market and word your descriptions in sufficient enough ways to come off as a good detailed product. It’s also really helpful to do some research for what the “big things are”. Some things we’ve learned through social media that are big sellers as of Oct 2019 include anything unicorn, slime, beard tools, metal straws, and weighted blankets. It’s important to know what the trends are popular to guarantee sales.

Via Various as noted

Well thats about it. That’s my basic foul-proof guide to your own Facebook side business. It’s not nearly as complicated as creating a whole different account page and creating a branding process and worry about having to market your page. Just sell through your own account in a high traffic group with some good items at low prices and you’ll be sending a kid though college in no time! And, well if they wanna be a lawyer lets hope you sell LOTS of slime kits haha. So let me know down in the comments if you think you would have time for this, and if you had the extra pocket cash of a Facebook side business driven by social media what would you spend the money on?

COM0011 – Are We Crossing The Line Between Meme And Reality?

Everyone likes a good meme to look at, a funny picture with a dumb joke to give the reader a good chuckle. Memes have been a part of internet culture since the early 2000s with iconic OGs such as “Charlie Bit My Finger” or “Ermahgerd” memes. Memes have evolved from basic to the weird uncomprehendable but still funny humour of today. There are different levels of memes like the Facebook mom minion memes or the fad memes like the Minecraft ones at the moment. Although memes are all fun and jokes they are starting to cross into reality and affecting our personal IRL decisions. Meme culture has evolved to such a weird level that do we even know where it ends?

Retrieved from USA TODAY Youtube video titled “Ermahgerd! Meet the woman behind the famous meme”

Anyone remember the strange olden days of Harambe a few years back? The random story of a Gorilla being euthanized that made its way into everyones hearts? Ya that Harambe, the one that like literal thousands of people voted for in the write-in spot in the last US presidential election. How does that even happen? A meme that was entertaining the first like day it existed lived on to affect peoples lives? Or in more recent news the Area 51 raid. A Facebook event went viral with the joke “If a big group raids Area 51 they can’t stop us all” and in September of this year hundreds to thousands of people showed up with joking signs and costume attire (sourced from the trending Twitter page). People spent actual money on gas and plane tickets and costumes to provide a joke? Or did they really want to participate in an illegal action?

Image Via Buzzfeed News

What does this mean? Are memes evolving into an invisible line between real and online? A good thing coming from this is memes create trends which could bring social awareness to a problem and could bring people and communities together (like to clap those alien cheeks), but a bad side to this could be that we might’ve had a deceased Gorilla as a US president. It’s all fun and games now but really, one day could we go too far with internet nonsense?

Image Via Twitter user @greg_price11

Tell me what ya’ll think in the comments. Do you like internet meme humour? Do you think memes are funny social media jokes or just plain dumb? Do you think one day we could vote a meme as Prime Minister? Now lets just sit back and see where the internet takes us…