While most of us may use just one social media platform for personal use, many organizations use multiple platforms to maximize their reach to the public. In addition to helping them manage work efficiently, what are the reasons why organizations use such tools. What are the benefits and disadvantages of using them?
I’ve also used scheduling tools such as Hootesuite and Buffer for work before. For me, the greatest benefit is that I can manage all platforms in the same place, including writing and publishing posts, and generating the analytics for each platform. These tools also let me plan ahead and visualize the post schedule on a monthly basis. This is very handy when I want to ensure that I am not missing any days or when I need to pace out event promotions online. It seems like these factors are also the top benefits that others have shared based on their experience as well.
Of course, there are downsides too. If I do not spend time to customize posts, the readers may find the content awkward. For example, have you seen the line “Link in Bio Above” in a Facebook post? That line is for Instagram users to click on the website link in the profile header to access more information so it is not necessary to be included for Facebook. Or have you seen an Instagram post with only 280 characters and maybe even full of acronyms or shortened words such as IDK, BRB, IMHO? Probably the post was originally written for Twitter but was not altered for Instagram which has a longer character limit. Without customization, your posts may sound very robotic and impersonalized which may eventually damage your brand. Likewise, people have shared additional disadvantages.
Since the introduction of Hootsuite and Buffer, the market has seen the launch of many more tools such as Later, Shortstack, Planoly, Loomly and more. If you are using Twitter only, Tweetdeck is an option. The “Best in 2022” list is already out.
Do you use scheduling apps? Which one do you use and how do you evaluate it?
Facebook: How do you schedule your social media posts? Do you use any tools? What are the advantages and disadvantages? Read about my experiences at https://bit.ly/3ELFsUc
Twitter: How do you schedule your social media posts? Do you use any tools? What are the advantages and disadvantages? Read about my experiences at https://bit.ly/3ELFsUc
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