Several years ago when I watched the deepfaked video of US President Barak Obama I was shocked how sophisticated and realistic it was. The tone of his voice and his mannerisms were so lifelike that it was hard to tell that it was fake. Right away my imagination travelled at the speed of light thinking of the various ways this new technology could be abused. Though I could not verbalize it at the moment, I was worried, as John Villasenor puts it, about “the uncertain future of truth.”
Synthetic media or AI-generated media is an umbrella term for audio-visual materials created with the help of AI and machine learning, which has been gaining notoriety with its offshoot known colloquially as deepfakes. This new technology has a great potential to do a lot of harm to our society by aggravating mistrust and confusion among population, spreading disinformation and defamation. And we now know that negative news spreads fast in social media. Moreover, research conducted by Dutch cybersecurity startup Deeptrace found that 96% of all deepfakes (link to the PDF file) posted on the internet were of pornographic nature, mostly deepfakes of popular female celebrities.
On the other hand, like any one tool, it can be used for good, to enhance and enrich our lives in many ways we cannot yet imagine. One of the potential benefits of synthetic media could be its use for educational purposes. We could brings the greats scientists and philosophers of the past back to life using the books they have written, who could lecture and teach us about their inventions and ideas. We could make the study of history more immersive and interactive. This could also make content creation more accessible and affordable, as companies like Synthesia have shown. Entertainment industry, especially cinematography, could become more innovative even with a smaller budged.
Personally, I do not think we have to worry about deepfake Armageddon, though, of course, we have to raise awareness and educate people to be more discerning. We must remember that not everything shared in social media is true and use our best judgement before sharing. It is also crucial to ensure proper use of this powerful technology by social discussion and appropriate regulation.
So, what do you think? Do the harms of this technology outweigh the benefits?
Twitter post –
Facebook post – Do the harms of deepfake technology outweigh the benefits? Let’s discuss.