Social media has greatly impacted the ways in which people communicate whether they are everyday users communicating with friends and families or companies interacting with their audiences. However, if content and communication are key processes to a social media strategy, monitoring and measuring are equally as important. Through monitoring and measuring one’s social media pages, companies and social media users can profoundly improve their messages and reach. Here, I would like to examine monitoring tools and sources of news that can be effectively used by not for profit organizations and for my own professional development.
When it comes to staying up to date on news related to not for profit, Narwhal and Charity Village seem to be great sources. Narwhal, launched in 2018, is a Canadian investigative news publication that deals with environmental issues (Gilchrist, 2019). They have also won and have been nominated for many national publishing awards and most recently been accepted as a member of the Institute for Not for Profit News (Gilchrist, 2019). Thus, I believe they are a credible source of information and it would be beneficial to follow them. Another great source for news in the not for profit sector would be Charity Village. They primarily serve as a job search site where job seekers can find meaningful work. However, readers can be updated on latest news through their articles, newsletters and podcasts. Charity Village also has online webinars and courses for their audience. This site is of particular interest to me as I am currently hoping for a career and industry change. Charity Village provides great resources to stay in the know as well as develop one’s skills whether they are currently in the not for profit sector or seeking new opportunities within it.
Two social media monitoring tools that are helpful to not for profits would be Google Alerts and BuzzSumo. Google Alerts, I believe, is a staple in the industry. If not for anything else, knowing how to navigate and utilize Google Alerts will be beneficial for one’s general and industry knowledge. I like the fact you can monitor websites, news, blogs, discussion boards, books and videos and even monitor by region and language on a daily basis. According to Boch, BuzzSumo is a great tool and is extremely valuable for nonprofit marketing toolbox as it saves both time and energy. From the few minutes I spent on it, I found it to be very user friendly. BuzzSumo allows users to trace and analyze competitor’s content and find influencers within the industry as well (Boch, n.d).
I believe these two social media monitoring tools and two sources of news channels would be of great value to me as I start to dig deeper into my areas of interest. Do you have any suggestions for other sources of news and tools for social media listening designed for not for profits? What are some of the hurdles you are finding with using such tools and any advice you’d like to share?
Bloch, Becca. (n.d). It did what? Free NGO Marketing Tools. Elevation [Blog Post].
Gilchrist, Emma. (2019). Institute for Nonprofit News welcomes The Narwhal as sole Canadian