I recently listened to a podcast episode called “The Age of Oversharing” by Approachable (Samantha Ravndahl & Alyssa Anderson). Sam is a pretty popular beauty influencer with over 2 million instagram followers, and Alyssa is her best friend from high school. I love their podcast for this reason, because I think it’s super interesting to hear the different sides and different views the two of them have over topics such as this one, of oversharing on the internet.
In the episode one of the big things they referred to was that you’re almost in a sort of catch 22 with how much you share on the internet. Followers always want you to be open and transparent with them about things that are going on behind the scenes and to know every detail that is happening, but then sometimes when people overshare they’re seen as narcissistic or full of themselves. You really need to find the balance in pleasing your followers and giving them some information about your life, without sharing too much and still having the ability to keep certain things private.
One of the things Sam brought up really resonated with me. She’s recently been a lot more open on social media about her mental health and dealing with depression, but she acknowledged that it’s still a battle, and she doesn’t exactly want to talk about it sometimes. Yet, because she was open and talking about it, people now view her as a sort of advocate for mental health, so she’s been thrust into this mentorship role whether her mental health is in a good state or not. It’s hard when you see that the things you’re sharing are helping people, I know personally that Sam’s conversations about mental health have helped me to realize that I wasn’t alone in the way I was feeling, but then you have to wonder if sharing all of this information designed to help people was to her own detriment.
Personally, I would like to brand myself as being authentic, and not purposely being fake for the camera, and things like that, but I do think there is a fine line between being authentic and real and sharing too much with others. There is the struggle of trying to figure out where this line lies. All of social media is new to the whole world, and different generations are adapting differently. The truth is: nobody has the answers and we’re all still learning. That said, there are some things we can do to try and mitigate the risks of social media.
PsychCentral has a blog post by Paula Durlofsky, PhD, discussing the benefits of not oversharing on social media, and she’s offered some tips on how to prevent yourself from sharing something you may regret later.
Don’t post when you’re feeling emotional
Use private messaging to resolve conflicts
Prepare yourself for negative responses
Protect your privacy
Be aware of social media overload and internet addiction
In 2019, Instagram announced that they would be testing the removal of “like” counts, so that when you made a post – only you would be able to see how many likes your post received. Anyone else who viewed the post, would only see “liked by ___ and others.” They began this test in Australia, Brazil, Canada, Ireland, Italy, Brazil, Japan and New Zealand, and to this day in Canada, we don’t see the number of likes that others’ posts receive.
I think that this is a great step in the right direction, but I’d like to argue 3 reasons that Instagram would be better if they hide their like counts altogether, including from the original poster.
1. Less comparison to others “superior” lives
In removing the “like” counts from the posts of others, it will certainly help people in their comparisons to others. No longer will users be able to compare how many “likes” their own post got versus another user. But don’t think that they will let it stop there. The user will still be able to view their own “like” counts and they will still fight tooth and nail to earn those “likes.”
Users tend to use “likes” as a sense of validation and of their own self-worth – “likes” act as a sort of reward system, basically like achievement medals. Like, “Hey, good job!” As humans, we inherently seek validation and getting these likes as rewards reinforce our behaviour. So when you post a boujee photo and that gets a lot of “likes”… you’ll keep posting similar boujee photos because that behaviour has now been reinforced.
The problem with this, is that it leads to people creating fake personas on the internet, and they curate these photos to make their lives seem extraordinary. Unfortunately, people only tend to post the good things and not the bad… It’s not news that Instagram and other social media is damaging to individuals’ mental health. When others see influencers living such extravagant lives, it’s hard to not feel jealous, and we frequently feel as if we’re not good enough, because our lives aren’t like that. It’s no surprise that depression is on the rise in teens, now that they are constantly comparing their lives to other “successful” people. We need to find a way to reduce the constant consumerism competitiveness on social media.
2. Higher quality content
When users, particularly younger ones, notice their post is not getting enough likes as they would expect, they have a tendency to delete these posts and act as if they never happened – because they’re embarrassed and ashamed of the fact that they didn’t get enough “likes.”
This has led to many users creating “finstas” – as discovered in a study by Scott Ross. He found that many of the users he questioned had created a main account with a perfectly curated persona of how they wanted to be perceived online, but that they have also created secondary “fake” instagram accounts. This “finsta” allows these users to be themselves on these accounts instead of the perfectly curated person they’re trying to be.
If Instagram removes the “like” feature, then people will be able to focus on posting whatever they please instead of just posting whatever will earn them their precious “likes”. Without the ability to view the “likes”, they wouldn’t delete their posts after only a few minutes, and maybe that content would actually get to see the light of day.
Not only would regular users be able to post whatever they’d like, but there would be an expectation from influencers to post higher quality content to maintain their present levels of engagement.
3. Increased engagement
Simply put – most people consider “liking” a post, to be engaging with that post. Take away the “like” feature however, and users will need to turn to other means of interacting with those individuals or businesses they follow. This could mean an increase in the number of comments, allowing for companies and influencers to engage with their followers. This would open that process of communication that has been closed to the ease of just simply “liking” a post.
“If you think of an art gallery, you will stop and take a closer look at paintings or photographs you really like, and it doesn’t have anything to do with what other people like — it’s just your personal taste,” she said. “A gallery would never have a counter showing which pictures people spend the most time on. It’s just the subjective taste that matters.”
We need to pull Instagram and other social media away from this competitive atmosphere where people associate their content with their value and self-worth. We need to get instagram back to its initial purpose: a way to share what you want to share. I think one of the best ways to do this would be to get rid of the likes feature altogether.
Here’s a challenge for you! When you’re on social media and you go to ‘like’ someone’s post… try to think about WHY you are liking this post. I think it’s pretty eye opening to explore these. Leave me a comment with some of your thoughts or reasonings!
I never thought that I was good at writing blogs or content. So, when I found out that we had to write blogs for this course I was frightened and excited at the same time. I plan to open my own Virtual Assistant business and of course, I will have to market myself and the business. Even before I started this course, I was thinking about how I can find the right social media platform to market my business and the ideal client. It is just natural for me that this will be my first blog post. I did some research on this topic. Let’s dive right in, shall we?
Starting the search for the ideal client
One of the first things you will read is that you will have to find your “ideal” client to find the right platform to market on. Since I’m still in the beginning stages of developing my business and right now I just know that I will offer social media managing, travel planning and probably project management. I kept my ideal client vague for now.
I found a great blog that helped me get started on my search for an ideal client and the platforms to market on, even though I have not a clear picture of my business yet.
If you look at the info graphic that I found on the blog, you can see, that if your audience is over 30 and if they operate business to business, which mine will probably be. Then it is probably best to market on LinkedIn and Facebook. If your audience is under 30 then probably Twitter and Facebook are the right platforms for you, depending on what kind of engagement you want from your users. If you target all ages, then it depends if it is image-focused. If the answer is yes, you will have to publish your content on Instagram, unless you focus only on females. Then it is best to publish your content on Pinterest. If your business isn’t image-focused however, then LinkedIn and Facebook are the right choices here.
Of course, this is all very generalized and too broad. Perfect for me right now because I’m in the very early stages of my business. This is just a starting point. The following short You Tube video explains more in-depth how you market to your ideal client and how you get there.
At some point, I will have to focus my look at the ideal client. Because what was mentioned above is just too broad. I will have to get inside the (buyers) mind of my client. I must find out who will need my services, I will have to take a close look at my competitors, do my research and of course network, network and network and I will have to decide where my passion is. Who I WANT to work for. That is all part of finding the ideal client and with it the right social media platform to market on.
But the info graphic I posted above helped me a great deal. I now know I must start to market on LinkedIn and Facebook since I will have a target audience that is 25 years and older. I will keep that in mind for now until I am in the final stages with my business and then take another look at who my ideal client is. Who knows maybe we will explore this even in another blog post, but no promises.
Do you know on which social media platforms your clients are on or have you done some research yet? And do you know who your ideal client is if you have a business and how did you get to that conclusion? Was it like it is mentioned in the articles I posted?
I would love to know. Please write to me in the comment section.
Do you know your ideal client and on which platforms you have to market on? Check out my blog where I give some tips and pointers.
Do you know your ideal client and on which platforms to market on? #marketing #idealclient #smallbusiness
Let’s be real honest here, I have not yet taken the habit of listening/monitoring social medias very seriously. Two reasons motivates this; 1 – At work there is a team dedicated to this and 2 – For my side business as a photographer, I am not currently looking for more work and can afford the luxury of choosing the assignments I want to take on, and, thanks to a permanent job within government, I am also fine with not having any.
Luckily for me, the photography industry is out there in almost every platforms and it remains fairly easy to stay on top of things by following my favorite photographers and gear manufacturer on Facebook and Instagram and still remain aware of what is going on in the industry, locally or internationally.
At work, my colleagues use the pro version of Hootsuite. I like how customizable, clean and precise it can be. It also allows them to work as a team to respond to comments and create engagement as well as schedule posts into the various platforms we use. Should I decide to become more serious I would probably use this system combined with various Google alerts
On Facebook, I get to see in a rawer version how other photographer use their creativity to market their services while I use Instagram to get inspired and monitor the trends in the techniques used by the photographers I follow.
While I prefer a more laid back approach, do not mistake this as a lack of interest or pure laziness on my end. I am very active on these two Social Medias and interact daily with my colleagues and friend in the industry.
Instagram is one of the fastest growing marketing tools of this generation. With a little patience and basic entrepreneurial skills, anyone can make money with Instagram.
1.Work with sponsors/brands
There are a lot of influencers on Instagram. They are followed by a lot of followers and most of them focus on a certain area to dig deep into users and are easily accepted by the public. Most people make money on Instagram by posting sponsored posts that are images of featured and tagged products or services. If you have a large and dedicated follower, the brand will pay a generous price for your promotion. One example is @kimkardashian, she often publishes some products in her Instagram or stories and then marks the brand’s name or the website links.
2. Sell your account
If you have a very successful account, you can even sell it to make profits. An account of millions of followers even worth million dollars.Of course, the premise is that you need to have an attractive account. Here are some successful accounts could imitate. @jenselter @ ireneisgood
3. Sell products on Instagram
Now, in order to more directly guide the brand e-commerce, Instagram support brands sell products directly through photos. Specifically, when a user browses photos in some brand accounts, clicking on the photo will display the label of each item in the picture, and the price is simply indicated in the label. If the user has further interest, click on the tab to view the details of the item directly on Instagram (such as material and size, etc. Currently, Kate Spade New York, Tory Burch, Abercrombie & Fitch, Levi’s and other brands have started trials. This new feature, which they believe will help them sell online in a more concise, story-like and visually rich way.
If you are interested on making money by Instaram, can also check these essays
Do you have similar experience? After you post some content on your social media account, you start to think about whether this post is appropriate, what your friends will think, or if you worry about deleting or re-editing it. Or have you ever felt inexplicably bored, anxious and empty after browsing social media?
Your Anxiety May Be Due To Instagram
Research indicates that Instagram is a visually oriented social media. The social world in which photos are piled up places great emphasis on looks, dresses, lines, luxury goods, and other things on the surface of life. This kind of direct, shallow, and superficial socialization is more likely to cause young people’s inferiority and anxiety.
To a certain extent, Instagram forces users to compare their unrealistic, well-crafted, filtered and modified lives with others.This kind of pressure to show perfection is the source of anxiety, because Instagram brings the illusion of “beautiful life.”
Instagram co-founder Kevin Systrom also found this problem, in order to solve the pressure on users to feel that their lives are not glamorous, so Instagram launched the Stories function two years ago. The emergence of time-limited dynamics, although reducing the pressure on posting, but because the release becomes easy and time-sensitive, users share life more frequently and more trivial. We have turned the desire to “present ourselves” from post to time-limited dynamics. Does the pressure really disappear? Has the comparison really disappeared?
How to save yourself from Instagram
When browsing the lives of others on Instagram, we will improve our self-expectation and expect ourselves to live the same life as others. But in our real life, we are not expecting such an expectation, so anxiety will only increase and will not decrease.
Psychologists have suggested that a person’s self-esteem is equal to the ratio of actual achievement to self-expectation.And as the gap between self-expectation and actual achievement grows bigger, our self-esteem will be severely frustrated. Therefore, the core of eliminating anxiety is:
In each stage of life, you must set goals that are consistent with your actual ability, and accept the luck components of the results, thus protecting your self-esteem and staying away from anxiety.
Here are two articles about how social media affects your mental helth：
It is certainly one of the most intriguing social media concepts to me both personally and professionally. An Instagram influencer. What in the world is that? Do people actually make a living off of promoting products you likely don’t need and boasting lavish lifestyles you likely can’t afford? Well, yes. Yes, they do. This week I’m diving into why brands are increasingly using Instagram influencers to market their products and what it takes to become a successful influencer (besides a brief stint on the Bachelor or Bachelorette franchise).
First off on your influencer journey, you have to have followers. Not only do you have to have followers, but you have to have engaged followers. Unlike celebrities, who brands often turn to, to promote a product, these influencers seem far more relatable and reachable. They must be real-life consumers who are trusted by their followers and who has an opinion the follower trusts. This trust can be leveraged by the brand they are advocating for. Developing this kind of loyal following takes time, patience, and engagement.
Next step – create intriguing and visually appealing content. No one will be influenced to buy a bottle of Rose or Sugar Bear hair vitamins by an unkept looking person in a dark picture in a messy apartment. Bright, visually appealing promotion posts are essential to becoming an influencer that brands want to promote their products.
Are brands really focusing their time and investing their marketing dollars into influencers? Absolutely. In fact, 80% of marketers agree that influencer marketing is effective and 71% of them agree that the traffic garnered from these influencers is of superior quality. While working with an Instagram influencer is something that I have not professionally pursued in my current role, there is no denying that it is a fast growing trend that gets results. https://shanebarker.com/blog/rise-of-influencer-marketing/
Facebook Post: Thinking of becoming an Instagram influencer? Better read this post about what it takes and why brands are increasingly using influencers to promote their products. https://bit.ly/2ZB4Jf
Twitter Post: Are Instagram influencers the future of brand promotion? Learn more here: https://bit.ly/2ZB4Jf #Instagram #influencers #socialmedia
Of course, there are the usual suspects. The “Big Three” as I like to call them. Facebook, Twitter, and Instagram. But more often than not, social media sites seem to come and go almost as often as the seasons. One day, you’re hearing all about the newest and coolest social networking app or site, the next day it’s heading straight back to the Silicon Valley start-up it came from. I thought my blog post this week could be dedicated to a few major social media networking sites that are no longer around, but that still had a significant impact on the current social media landscape we now know.
First up, Google +. Google has consistently struggled with their attempt to create a rival for Facebook (looking at you Google Wave). They launched Google Plus in the summer of 2011. You could upload a profile photo, post status updates, include your work/family history, and follow your friends. Sounds familiar, right? Unlike Facebook, Google + proved to be not very user-friendly and provided nothing new and was met with limited interest from the general public. After it was announced that there was a serious software design flaw that put members private information at risk, the site saw a huge decline in their already dwindling members. Google + officially shut down on April 2, 2019.
Up next, Vine. Vine was launched in 2013 after it had been acquired from it’s original developed by Twitter. Vine enabled users to be able to upload and share 6-second video clips on a loop. At it’s peak, Vine was the most downloaded free app. However, its success didn’t last very long. With new competitors like Instagram video and, most notably, Snapchat, Vine declined in popularity. By 2016, Vine was no more, but it left behind plenty of funny videos for us to peruse when we’re bored or nostalgic. This proves that is essential for social media apps to stay on top of trends to be at the top of the heap.
Last, but certainly not least, the social networking site that started it all. Myspace. Okay, okay. “Technically” speaking Myspace is still around and even has an office and employees and a mandate. However, it is not the Myspace we all once knew and loved. Who can forget streaming your favourite songs and picking your top 10 “best friends” for the week. What nostalgia.
What do you think makes a great social media networking site? What social media networking sites do you miss the most? What is your favourite one now? Leave your answers in the comments below!
What social media networking sites do you miss the most? Take a look at the “ghosts of social networking sites past” here: http://bit.ly/2JTsR7m
The ghosts of social networking sites past. Which ones do you miss the most? http://bit.ly/2JTsR7m #throwbackThursday #socialnetworking
Scrolling through Chris Burkard’s awe inspiring instagram feed has me ready to pack my bags in search of a pristine glacial lake, a rolling wave, or a sunrise over the peak of a mountaintop. With over 3 million followers on his Instagram, it’s clear that I’m not alone in my Burkard fandom. Instagram (and other social media sites) are changing the way people travel by being a source of inspiration, information, as well as a creative outlet to share their travelling experiences with others.
The Insta-Influence – Digital Research
The link to mobile use and travel starts well before the booking process even begins. Users are logging into social media sites like Instagram to get inspiration on where to go, and what to do when they get there. 1/3 of US travellers currently look to social media when considering a trip, and 40% of travellers in the UK take into consideration how “instagrammable” a potential getaway is. 80% of all instagram users are outside of the US, which highlights the global reach that the tourism industry has via the social media site.
The Insta-Vacation – Digital Postcards
Some vacations have users logging off of their mobile devices, but many are choosing to stay connected to share their experiences with others. Up to 90% of young travellers share their photos on social media while on vacation!
The Insta-Recap – Digital Memories
When the vacation ends, the digital memories live on. The photos shared on Instagram are an endless stream of content that helps shape and influence future travel for not only themselves, but for the other 500 million daily instagram users.
How does social media inspire your travels?
When you travel, do you stay connected, or do you prefer to log off? I have definitely used Instagram and other social media sites for trip planning, and I enjoy a healthy balance of being both logged in/logged off. One thing I would never travel without is my camera, so my logged off memories can always be shared at a later time.
Social Media Blog Promo Example (Facebook/Twitter)
Hi, my name is Mel and I’m an Instagram addict.
Let me start off by saying, I’m truly fascinated by Instagram right now. I find I check it on average 15 times a day (for the 3 divisions of my business that all have separate accounts).
Every time I log in I have comments on my carefully curated posted images, private messages in response to my behind the scenes Instagram stories and I can target which type of information I want to see easily with hashtags.
This social media platform has seen so much growth each year since its release in 2010 and continued success with adding new features such as: Instagram Stories, Instagram Live and, most recently, full frame 10 minute vertical videos with IG TV.
A little backstory
Instagram describes itself as “A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family”
In 2013, Facebook (who also owns Instagram) attempted to purchase Snapchat for 3 billion dollars cash but their offer was rejected. This prompted them to implement their own ‘instagram stories’, a series of short clips and images lasting just 24 hours online that appealed to the younger demographic.
The Instagram platform has over 1 Billion users which can be beneficial for keeping in touch with friends and family or for reaching your target market in business.
3 easy tips you can try right now
Although the algorithm is constantly changing, here are a couple tips to get more engagement today
Use instagram stories. The more a person views your stories, the more they show up at the beginning of their feed. If you sell products, when you have 10 000 followers you’ll be able to add ‘buy now’ links to your story, this visibility and ease?? can be very beneficial. Even if you sell services and have less than 10’000 followers, it’s amazing to stay top of mind. I love when my clients message me to interact about what I’ve posted in my story. This helps build a friendship
Everything you could need to know about stories in the article by Later, here https://later.com/blog/instagram-stories-for-business/
Try analytics to measure success and target when and what to post. If you don’t have the analytics that come with a business account, you can manually go back and see which images got the most ‘likes’ so you know which content appeals most to your audience.
Respond to comments within 1 hour after they’re posted. The more engagement on your posts, the more Instagram thinks you’re a valid account and you may even be featured on the ‘explore’ page where even more people will find your content.
With so much of the 18-44 year old demographic choosing to spend their time on Instagram, businesses have even more opportunities to target their ideal clients with a modern platform that feels more organic and in the moment.
What’s one thing you love about Instagram and why? Please tell me I’m not alone!