There are many ways that people and organizations reach their audiences. Some do it in a very proper corporate way and others connect with their audience where it feels like they are connecting with a friend. Is either way incorrect? No. It all depends on how your target audience would relate to the communication style.
One of my personal interests is interior design. I like mixing styles, price points, and throwing in some do it yourself projects. I am in my early thirties, just bought my first home, and do not have any children. I wish to start a lifestyle blog about all of my interests focusing around interior design.
My target audience would be females between the ages of 25 and 34. They are young professionals with post secondary education, are just starting to plan out their lives, either renting or just purchased their first home. My target audience will be single, in relationships, or newly married. My target audience would most of the time not have any children. These women would not be in a specific ethnic group and I would like the community built to feel very inclusive and welcoming to everyone.
They are trendy, interested in interior design, and love spending time with friends. They look for entertaining content online that will enrich their lives in some way and teach them new things. these females would have some money as disposable and in the middle class range.
To connect with my target audience I need to communicate and engage with my audience the same way two friends would. Since it will be a blog I need to be very active on other social media platforms as Twitter, Instagram, and Facebook. Joining groups and engaging on other bloggers platforms that are similar and that you like is important. This target audience spends a lot of their free time online so there is always a possibility for someone to see you engaging and then become a reader and follower of your content.
Someone who I think has created a social media strategy that is successful and would be ideal for me to take notes on is miss_rusticarrow. I actually found her as she came up as a sponsored post and her openness, personality, and design aesthetic made me give her a follow. She is active on her stories daily and allows you into her everyday life and does not just post about interior design. She asks questions and created polls if she is stuck on design ideas. She also prides herself on responding to every direct message she receives, something that builds an even better relationship with her followers.
Today she actually just did a $1000 Visa gift card giveaway and it was a collaboration with 7 other design bloggers. This was a great campaign choice as it allowed her to reach her target audience in a different way. She was able to get exposure through similar pages with similar content.
I think it is always important to see what similar people are doing and see what works and what does not. To completely copy how someone is online will show as inauthentic however taking note of tools and strategies they use can be helpful and take inspiration when it rings true to you. Have you ever seen yourself taking inspiration from someone you follow?