Where will social media be in 10, 20 or even 30 years from now? Will its growth still be rapid and constant or will it become more stable and expand at a slower rate? Well, every year millions of people are joining social media including those in Africa where the rate of users is increasing about 20% yearly. Even though only one person out of two is using social media, it is obvious that social media’s growth is far from slowing down.
What might be surprising to know is that a platform based on images such as Instagram is gaining more and more popularity and might become the next big thing. As they say, a picture is worth a thousand words! It is a platform that is easy to use and quick. These two traits, when non existent, are usually the reasons why people are not inclined to use social media.
Here are five areas that will grow considerably by 2020:
- Product searches using social media
- Visual searches using images, pictures or speech
- Verbal searches using voice control
- Access using mobile messaging applications (apps)
- Discover products using chatbots
To know about the five trends that were predicted in the 2018 Social Trends survey from Hootsuite, check out the report that is available by clicking on the following link Social Media Trends 2019 from Hootsuite. What is also very interesting is the fact that even with the arrival of a platform like Messenger, which allows people to type less when messaging, the use of pictures, images and videos is becoming a favorite way to use social media rather than typing words and keywords. Who has never watched a “How to” or a promotional video before purchasing an item online or in store? Social ecommerce will become one of the easiest and fastest way to shop.
Of course, it is impossible to talk about the future of social media without mentioning the importance of virtual reality (VR) and augmented reality (AR) in the marketing sectors. Generation Z is responsible for the perpetual increase in the use of these technologies and will continue to do so even more in the future.
Another front will know a considerable increase, this one in the work environment. More and more executives of organizations will be informed and will know how to use social media. The leaders will have to adapt their communication style to adopt one that is more social media friendly.
In conclusion, social media will remain an important part of our lives whether we like it or not, and we will all have to adapt to new trends and new technologies that will shape the social media of the future. And if all this is not satisfying your curiosity about the future of social media then Google it! Will you?
Anderson, Mark. (Online Image). 480 x 360 png. Retrieved from https://binged.it/2YZSkAT
Mulvey, James. (April 10, 2018). Social Media in 2020: 11 Data-Backed Predictions. Retrieved from https://blog.hootsuite.com/social-media-2020/
Would you like to know more about the predictions for the trends to come in social media and what the future holds for us? Visit my Facebook page and read my blog at https://bit.ly/2JR9ehF
Want to know more about what social media will look like in the future? Read my blog at https://bit.ly/2JR9ehF #socialmedia #futureofsocialmedia