The Intrigue of the Instagram Influencer – COM0011

It is certainly one of the most intriguing social media concepts to me both personally and professionally. An Instagram influencer. What in the world is that? Do people actually make a living off of promoting products you likely don’t need and boasting lavish lifestyles you likely can’t afford? Well, yes. Yes, they do. This week I’m diving into why brands are increasingly using Instagram influencers to market their products and what it takes to become a successful influencer (besides a brief stint on the Bachelor or Bachelorette franchise).

First off on your influencer journey, you have to have followers. Not only do you have to have followers, but you have to have engaged followers. Unlike celebrities, who brands often turn to, to promote a product, these influencers seem far more relatable and reachable. They must be real-life consumers who are trusted by their followers and who has an opinion the follower trusts. This trust can be leveraged by the brand they are advocating for. Developing this kind of loyal following takes time, patience, and engagement.

Next step – create intriguing and visually appealing content. No one will be influenced to buy a bottle of Rose or Sugar Bear hair vitamins by an unkept looking person in a dark picture in a messy apartment. Bright, visually appealing promotion posts are essential to becoming an influencer that brands want to promote their products.

Are brands really focusing their time and investing their marketing dollars into influencers? Absolutely. In fact, 80% of marketers agree that influencer marketing is effective and 71% of them agree that the traffic garnered from these influencers is of superior quality. While working with an Instagram influencer is something that I have not professionally pursued in my current role, there is no denying that it is a fast growing trend that gets results. https://shanebarker.com/blog/rise-of-influencer-marketing/

Would you ever use an Instagram influencer to promote your brand? Why or why not? Are there any influencers that you are personally a fan of? Below is a list of the top influencers currently on social media. Any of your favourites make the list? https://influencermarketinghub.com/top-25-instagram-influencers/

Facebook Post: Thinking of becoming an Instagram influencer? Better read this post about what it takes and why brands are increasingly using influencers to promote their products. https://bit.ly/2ZB4Jf

Twitter Post: Are Instagram influencers the future of brand promotion? Learn more here: https://bit.ly/2ZB4Jf #Instagram #influencers #socialmedia

The Ghosts of Social Media Networking Sites Past

The Ghosts of Social Media Networking Sites Past

Of course, there are the usual suspects. The “Big Three” as I like to call them. Facebook, Twitter, and Instagram. But more often than not, social media sites seem to come and go almost as often as the seasons. One day, you’re hearing all about the newest and coolest social networking app or site, the next day it’s heading straight back to the Silicon Valley start-up it came from. I thought my blog post this week could be dedicated to a few major social media networking sites that are no longer around, but that still had a significant impact on the current social media landscape we now know.

First up, Google +. Google has consistently struggled with their attempt to create a rival for Facebook (looking at you Google Wave). They launched Google Plus in the summer of 2011. You could upload a profile photo, post status updates, include your work/family history, and follow your friends. Sounds familiar, right? Unlike Facebook, Google + proved to be not very user-friendly and provided nothing new and was met with limited interest from the general public. After it was announced that there was a serious software design flaw that put members private information at risk, the site saw a huge decline in their already dwindling members. Google + officially shut down on April 2, 2019.

Google + had such high hopes of being the rival to Facebook.

Up next, Vine. Vine was launched in 2013 after it had been acquired from it’s original developed by Twitter. Vine enabled users to be able to upload and share 6-second video clips on a loop. At it’s peak, Vine was the most downloaded free app. However, its success didn’t last very long. With new competitors like Instagram video and, most notably, Snapchat, Vine declined in popularity. By 2016, Vine was no more, but it left behind plenty of funny videos for us to peruse when we’re bored or nostalgic. This proves that is essential for social media apps to stay on top of trends to be at the top of the heap.

https://www.youtube.com/watch?v=eHl7jMIFDpU

Last, but certainly not least, the social networking site that started it all. Myspace. Okay, okay. “Technically” speaking Myspace is still around and even has an office and employees and a mandate. However, it is not the Myspace we all once knew and loved. Who can forget streaming your favourite songs and picking your top 10 “best friends” for the week. What nostalgia.

Myspace brings back all the nostalgia for early 2000’s teens

What do you think makes a great social media networking site? What social media networking sites do you miss the most? What is your favourite one now? Leave your answers in the comments below!

What social media networking sites do you miss the most? Take a look at the “ghosts of social networking sites past” here: http://bit.ly/2JTsR7m

The ghosts of social networking sites past. Which ones do you miss the most? http://bit.ly/2JTsR7m #throwbackThursday #socialnetworking

COM0011- Social Media Campaigns That Struck Gold

COM0011- Social Media Campaigns That Struck Gold

Hey everyone!

My name is Desiree and I’m a Marketing Coordinator for a large property management company in Ottawa, Ontario. I’m also now apparently a blogger (but bear with me- I’m new to this).

I wanted to shed some light on a couple of genius social media campaigns that have caught my eye over the past few years and why I think they are important.

The Curious Case of IHOB. I’ll admit it. This campaign both irritated me and commanded some serious admiration. In case you missed it, the classic American breakfast franchise, IHOP, claimed to be rebranding and changing their name to IHOB. They asked the public to take a crack at guessing what the new and mysterious “B” stood for. From burgers to breakfast, the social media universe was alive. More than 30,000 users responded with their guesses and their burger sales quadrupled from the year previously.

https://www.adweek.com/brand-marketing/burger-sales-quadrupled-after-ihop-became-ihob/

One great prank – what does the “B” stand for?

Of course, in the end, it was all just a giant prank, but that certainly didn’t make the level of brand exposure they received any less real. Way to go, IHOP (or IHOB…whatever your name is). You got me. Well played.

Next up – your favourite childhood dunking cookie, Oreo. This is a prime example of staying on top of your toes and maximizing your social media exposure. Brands often use major events, such as the sporting events or holidays, and develop social media campaigns around them.

During Super Bowl XXLVII, there was a blackout that lasted close to 35 minutes. Within ten minutes of that blackout, Oreo’s social media team released a simplistic ad with the catchy and all-too-fitting for the moment tagline , “You Can Still Dunk in the Dark”. Simple, effective, modern, and time-sensitive. Proof that responding to social media trends in a quick manner is essential. Had they waited even another 20 minutes, the impressiveness of the ad would have been non-existent. Simply genius. Now where can I get my hands on some Oreos to dunk?

https://www.thedrum.com/news/2016/07/10/marketing-moment-101-oreo-wins-super-bowl-dunk-dark-tweet

You can still dunk in the dark.

With all of the advancements in marketing and digital communication, it has never been more important to stay up-to-date on current communication trends. What social media campaigns/advertisements (good or bad) that have caught your eye? Leave your responses in the comments below!

What Will Social Media Hold for Us in the Future?

Where will social media be in 10, 20 or even 30 years from now?  Will its growth still be rapid and constant or will it become more stable and expand at a slower rate?  Well, every year millions of people are joining social media including those in Africa where the rate of users is increasing about 20% yearly.  Even though only one person out of two is using social media, it is obvious that social media’s growth is far from slowing down.

What might be surprising to know is that a platform based on images such as Instagram is gaining more and more popularity and might become the next big thing.  As they say, a picture is worth a thousand words!  It is a platform that is easy to use and quick.  These two traits, when non existent, are usually the reasons why people are not inclined to use social media.

Here are five areas that will grow considerably by 2020:

  • Product searches using social media
  • Visual searches using images, pictures or speech
  • Verbal searches using voice control
  • Access using mobile messaging applications (apps)
  • Discover products using chatbots

To know about the five trends that were predicted in the 2018 Social Trends survey from Hootsuite, check out the report that is available by clicking on the following link Social Media Trends 2019 from Hootsuite.  What is also very interesting is the fact that even with the arrival of a platform like Messenger, which allows people to type less when messaging, the use of pictures, images and videos is becoming a favorite way to use social media rather than typing words and keywords.  Who has never watched a “How to” or a promotional video before purchasing an item online or in store?  Social ecommerce will become one of the easiest and fastest way to shop.

Of course, it is impossible to talk about the future of social media without mentioning the importance of virtual reality (VR) and augmented reality (AR) in the marketing sectors.  Generation Z is responsible for the perpetual increase in the use of these technologies and will continue to do so even more in the future.

Another front will know a considerable increase, this one in the work environment.  More and more executives of organizations will be informed and will know how to use social media.  The leaders will have to adapt their communication style to adopt one that is more social media friendly.

In conclusion, social media will remain an important part of our lives whether we like it or not, and we will all have to adapt to new trends and new technologies that will shape the social media of the future.  And if all this is not satisfying your curiosity about the future of social media then Google it!  Will you? 

Not surprising, the use of social media is starting at a very young age nowadays!

References:

Anderson, Mark. (Online Image). 480 x 360 png. Retrieved from https://binged.it/2YZSkAT

Mulvey, James. (April 10, 2018). Social Media in 2020: 11 Data-Backed Predictions. Retrieved from https://blog.hootsuite.com/social-media-2020/

Would you like to know more about the predictions for the trends to come in social media and what the future holds for us? Visit my Facebook page and read my blog at https://bit.ly/2JR9ehF

Want to know more about what social media will look like in the future? Read my blog at https://bit.ly/2JR9ehF #socialmedia #futureofsocialmedia

When Facebook Shrunk the World

by AJ Smith

Photo by Markus Spiske on Unsplash

I was an air force brat, and in 1988 my dad was posted (military jargon for moving with job transfer) from Ottawa to Germany. For the first year or so I kept in touch with friends “back home” with post cards, but that soon tired. 

In 1994 I was back in Canada with a new husband, so now I am an army wife. At this point I have friends across the country, and across the ocean, but post cards from Manitoba just don’t cut it! 

Fast forward ten years. Post cards gave way to emails, which were faster and easier, but still few and far between.

Then some kids from Harvard changed everything. 

Facebook Newsroom lists the launch of Facebook as February, 2004. A means for Harvard students to communicate online, it expanded to other colleges, with an 800 college network by May, 2005. One year later it expand further to include high school and work networks, and in September 2006, Facebook opened to the general public. 

Photo by Con Karampelas on Unsplash

Additionally, in one year, from December 1 2006 to 2007, active Facebook users jumped from 12 million to 58 million.

I am a notch in that statistic!

According to my personal Facebook Timeline, I joined in July, 2007. By this time my husband and I were in Edmonton, with 3 kids! My first “Friend Request” was Roxanne. A BFF from Germany, who lived in the UK. She now lives in the French Alps, running a ski resort shuttle company with her husband and 2 kids. I know this because even after all these years, and an ocean between us, we have stayed in touch through Facebook.

For the longest time I restricted my Facebook use as a means to keep in touch with friends and family long distance. To bridge that gap. To shrink the world. 

Now, we have mobile phones with unlimited texting, and Apps. Information and communication is more accessible than ever before.

The Power of Social Media

Then I really started to discover the power of social media as a whole. How it can not only keep us close to those far away, but it can bring together communities. It can promote, and engage, and advocate. It became a tool. 

With the introduction of Pages, and Groups and Events, Messenger and Stories, Facebook is now much more than a social platform. It is nearly a must-have for on-line marketing.

It may have been the first, but it is far from the last. A recent survey of 1000 Americans, by Statista, shows YouTube has actually taken over as the most used platform in the USA, with Facebook a close second, followed by Facebook owned Instagram.

3 in 10 World Citizens Are on Facebook

Today there are 2.38 BILLION monthly users world wide. The largest number of users are in India, with 260 million! To put that into context, Statistics Canada lists the population of Canada at just over 37 million.

I feel it is pretty safe to say, that Facebook has shrunk the world. Regardless if I am keeping tabs on a friend in Europe, or have followers on my business page from the USA, the global reach of Facebook is undeniable.

Take an audit of your own Facebook, or any social media platform. You may be surprised to discover just how far around the world your reach goes.


#Blog: When @Facebook Shrunk the World

https://wordpress.com/block-editor/post/algonquincollegesocialmedia.wordpress.com/79321

#socialmedia #facebookmarketing


My first Facebook post was July, 2007. By the end of that first year that Facebook went public, it had 12 million users. Today it’s over 2 billion globally.

Read more about it in my blog, “When Facebook Shrunk the World”.

https://wordpress.com/block-editor/post/algonquincollegesocialmedia.wordpress.com/79321
when facebook

Growing a Business for Free

Can you grow your brand through only Instagram?

It is crazy how much a click of a button can accomplish, allowing you to interact with your audience without being present. Companies are able to make a single post, and increase their growth, and make profits in just minutes.

Ashley Carman, a journalist for The Verge, writes her article Instagram now has 1 billion users worldwide. She discusses the rapid growth Instagram has accumulated in 2018 after their in-office announcement of hitting 1billon active users.

This allows large or smaller companies to take full advantage of these growths for their own improvement and development. Companies can increase attraction to their pages and bring awareness with simple interactive media posts.

There are many different ways Instagram allows you to interact and connect with your followers:

Tags

There are many ways you can use tags, from tagging other people, trending hashtags, or getting people to tag their friends in different contests. Instagram gives you man options for using tags, depending how you use it to your advantage. Hashtag’s have always been a key component for bringing awareness to a central topic, but recently brands have come up with new tactics that have proven to bring in more traffic.

Contests have been trending through people’s timelines, getting people to tag friends, like their photo, follow their page, like their page, or even repost them for a chance to win a prize. Normally people are not willing to take their time unless it is for a cause, so this helps push people to promote your brand for you while you sit back and all you had to do is make a single post.

Swipe Up!

This tactic is great if you are wanting to share something with your followers that you are not able to on Instagram; whether it be selling merchandise, a link to your newest video, or a link to your blog, you are able to link anything you would like that would interest you followers. It allows you to post a summary or idea on your story and your followers can decide whether they are willing to take the time to swipe up or skip by.

Recently I noticed personal bloggers re-posting their pictures to their story and have a swipe up link to the photo posted on their Instagram, using this strategy to gain more traction and likes to build their brand!

Make a Poll

Making polls is not so much for increasing traction but it does help you understand your followers and consumers. This option allows brands to take the time to see what their followers and consumers are looking for, for example: A company cannot decide if they want to launch their new product in blue or green… well with only a few clicks, the company is able to create a poll to allow their consumers to decide for them. Based off the results they can successfully create items they know their customers would enjoy.

Ask for Feedback

Feedback is a huge factor for all companies, involving Instagram of not, your feedback from your clients is the most important thing of any company because that shapes your reputation as a brand. Instagram now allows people to post a question or a statement and people are able to reply and voice their opinion to the person, brand or company and it can be completely anonymous.

Collab with Influencers

Now this is the BIGGEST tactic most larger brands use, this would not be considered free either. Companies pay influences hundreds to thousands of dollars to promote their brands through your favourite influencers. It is the most effective way to get influencers that people look up to and have them sell your brand to all their following. If your favourite model, actress, or singer tells you to buy it, chances are high… you will probably end up buying it. Especially when many of these influencers are given discount codes and you THINK you are saving money.

Source: BUSINESS OF APPS

Social media gives us such a diverse and proactive platform that can be taken full advantage of. Brand’s now do not have to pay thousands to advertise or start up their brand’s on TV or on the radio because Instagram offers so many features to allow you to spark your growth and become a reputable brand with multiple free features, and low prices to sponsor or promote your posts if you decide to do so.

Facebook:

Want to know how to grow a business for free? Take a look at my blog! https://bit.ly/2FP2rjS

Twitter:

Want to know how to grow a business for free? #insta #socialmedia #instgram #branding #company https://bit.ly/2FP2rjS

References:

The power of influencer marketing: your low cost marketing alternative

Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. It identifies the individuals who have influence over potential customers, and orients marketing activities around these influencers. “ – Wikipedia

What’s in it for both parties?

Influencers crave the limelight and love to be able to give their loyal following discount codes while trying new activities, but brands definitely benefit equally.
Can you imagine having an entire influencer’s reach with just the cost of sending your product, not to mention having that user generated content and positive, authentic word of mouth buzz? I follow a few influencers in my area because I find them fascinating but I can see the followers join to take part in cross promotional giveaways and stay to follow along with their adventures.

92% of consumers say they trust word-of-mouth or recommendations from friends & family above all advertising” – Nielsen


Microinfluencers

From Barette Wissman’s 2018 article “Micro Influencers: The Marketing Force of The Future”, a micro influencer is “Someone who has anywhere between 10,000 and 500,000 followers on social media channels. It’s not necessarily the number of followers as much as how engaged that audience is. Micro-influencers have specific niche audiences and are deeply connected to them.” which makes their influence so powerful.

Even I have witnessed the influencer effect with my 600 fans through the use of Instagram stories. For my 15th work anniversary I did 15 fun outings; one of which was trying acrobatic yoga at Ottawa Circus School. In response to my recap of the experience in a short video and a couple images, I had several friends and random followers message me asking for details and saying they wanted to go too. Imagine I was sponsored by the school and also had a discount code – how many of my followers would have jumped on it. (pun intended!)


Where to find influencers?

Are you a brand looking for someone to shout from the roof tops about your brand? A great place to start is with hashtags. Follow relevant hashtags, see what kind of audience a potential influencer has and if their following is your target demographic.
It’s easy to vet if they’d be a good fit by sending one product and measuring the success of those mentions. It’s also a great way for both parties to benefit from the cross promotion and reach of each other’s audience.

The value of digital marketing has blown traditional advertising out of the water, and at such an affordable cost, making it easier for smaller businesses to take advantage as well.

If you weren’t familiar with influencer marketing before, how do you think influencers help build brands, and as a company would this be an approach to marketing you would try?

———————————————————————————————————————————-

Facebook: The Power of Influencer marketing, your low cost marketing alternative that you probably haven’t tried yet: https://algonquincollegesocialmedia.wordpress.com/2019/04/02/influencer-marketing/

Twitter: influencer marketing; your affordable untapped opportunity to reach your target market https://bit.ly/2V9TCHQ #influencer #socialmediamarketing

Is Google Listening?

Over the recent years, more and more people are brought to attention about their privacy regarding their cellular devices. People are realizing that there could be a possibility that companies may be listening to us more than we are aware of.

Have you ever noticed while you’re having a conversation with someone, and for example, you both are discussing your interests over shoes? You mention you want a pair of white Converse, and then suddenly… 5 minutes later, those EXACT white pair of Converse you were mentioning appears on your timeline.

Source: Apple

In an article from February last year by CBS News, Sam Nguyen claims she gets the idea her phone is listening to her, and she is certain she gets ads from Facebook and Google for things she only mentions aloud.

“I didn’t write that in my email. I didn’t check it out online yet. It’s just popping up. That’s kinda weird,” Nguyen said.

(CBS News, 2018)

Well some say it might be considered a coincidence, whereas others believe it’s no coincidence at all.

It’s becoming more common for people to have ads pop up on their social media timelines such as Facebook, Instagram and Twitter for items they have not once searched for.  Some experts agree with the possibility, but others say that companies already know too much about you… so are they really listening?

I am not sure what is creepier, the idea that someone is always listening, or the idea that that Google and Facebook probably know me better than I know myself, and I do not know which one I would prefer. Companies are able to track data relating you based off your GPS, your searches, the pictures you upload, the items you deleted, the videos you have watched, and more.

Did you know?

Google takes your information that you provide such as: your location, sex, age, interests, occupation, relationship status, if seeking weight loss, and income and they generate an advertisement profile that personalizes all the ads you see online and on social media.

Click on these links to view your data!

Google knows where you’ve been

Google knows everything you’ve ever searched – and deleted

Google has an advertisement profile of you

Google knows all the apps you use

Google has all of your YouTube history

If you’d like more information on all the information Google has on you, this article by Dylan Curran from last year is super useful:

So, are companies really listening? Or do they just know you better than yourself. The internet can be a pretty scary and crazy place and in today’s day in age it is extremely difficult to not be tracked or have any privacy anymore. That is why it is so important to maintain your privacy and be extra careful, what you click, and what you give permission to online, the items you share and the things you say.

To conclude here is a video experiment produced by one of the Buzzfeed producers, Chris:

“Ever wonder if someone is listening through the microphone in your phone? Chris conducted an experiment to see if his iPhone would listen to him, and target an advertisement at him.”

https://www.youtube.com/watch?v=0Xltl6_0hyU

Source: Buzzfeed

In reality, there would not be enough time or money in order to have people listen and go through every conversation being made while a phone is present.

Facebook:

Is Google Listening? Take a look at my blog! https://bit.ly/2YAmBqs

Twitter:

Is Google Listening? #google #socialmedia #phones #IsGoogleListening https://bit.ly/2TQQofV

References:

3 easy tips to get the most out of Instagram today

Hi, my name is Mel and I’m an Instagram addict.
Let me start off by saying, I’m truly fascinated by Instagram right now. I find I check it on average 15 times a day (for the 3 divisions of my business that all have separate accounts).
Every time I log in I have comments on my carefully curated posted images, private messages in response to my behind the scenes Instagram stories and I can target which type of information I want to see easily with hashtags.

This social media platform has seen so much growth each year since its release in 2010 and continued success with adding new features such as: Instagram Stories, Instagram Live and, most recently, full frame 10 minute vertical videos with IG TV.

A little backstory

Instagram describes itself as “A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family”

In 2013, Facebook (who also owns Instagram) attempted to purchase Snapchat for 3 billion dollars cash but their offer was rejected. This prompted them to implement their own ‘instagram stories’, a series of short clips and images lasting just 24 hours online that appealed to the younger demographic.

The Instagram platform has over 1 Billion users which can be beneficial for keeping in touch with friends and family or for reaching your target market in business.

3 easy tips you can try right now 
Although the algorithm is constantly changing, here are a couple tips to get more engagement today

  1. Use instagram stories. The more a person views your stories, the more they show up at the beginning of their feed. If you sell products, when you have 10 000 followers you’ll be able to add ‘buy now’ links to your story, this visibility and ease?? can be very beneficial. Even if you sell services and have less than 10’000 followers, it’s amazing to stay top of mind. I love when my clients message me to interact about what I’ve posted in my story. This helps build a friendship
    Everything you could need to know about stories in the article by Later, here https://later.com/blog/instagram-stories-for-business/

  2. Try analytics to measure success and target when and what to post. If you don’t have the analytics that come with a business account, you can manually go back and see which images got the most ‘likes’ so you know which content appeals most to your audience.

    As well, apps like When To Post (https://www.appannie.com/en/apps/ios/app/whentogram-best-time-to-post/#), can help you

  3. Respond to comments within 1 hour after they’re posted. The more engagement on your posts, the more Instagram thinks you’re a valid account and you may even be featured on the ‘explore’ page where even more people will find your content.

 

With so much of the 18-44 year old demographic choosing to spend their time on Instagram, businesses have even more opportunities to target their ideal clients with a modern platform that feels more organic and in the moment.

What’s one thing you love about Instagram and why? Please tell me I’m not alone!

 

 

References:
Local Talks Ottawa, Personal Branding Discussion, March 26th, 2019 (@LVD media, @LittleMissOttawa)
Forbes Magazine, https://www.forbes.com/sites/jeffbercovici/2013/11/13/facebook-wouldve-bought-snapchat-for-3-billion-in-cash-heres-why/#450cfaf243de

 

 

 

Facebook:
Are you using Instagram to its fullest potential? 3 easy tips you can implement right now for greater engagement. https://bit.ly/2Fz7yon

Twitter:
3 easy tips to apply right now for Instagram success https://bit.ly/2Fz7y   #instagram #socialmediamarketing

COM0011: Using images in your social media posts, 3 easy steps

Importance of imagery on social media

Let me ask you, when scrolling through your Facebook feed, how often do you stop to read a lengthy block of text? I can tell you my answer, and it’s ‘hardly ever’
In addition to that, unless you’ve read through that text, you’re not going to get the message let alone stop scrolling and ‘like’ it which would provide organic engagement.

Now let me ask you, how many times have you scrolled through your Instagram and saw a stunning image and ‘liked’ it without reading the text? For me, it’s all the time.
The value of images is so important for story telling and engagement on today’s social media channels.

According to HubSpot, a well recognized inbound marketing platform,
“Photos on Facebook pages received 53% more likes than the average post.
Photo posts attracted 104% more comments than the average post”
facebook-engagement-metrics-hubspot-resized-600
Above graphic courtesy of Hubspot.com

Where can you find images for your social media?

1. Try out a royalty free stock agency
Stock photography/vector sites’ accessibility and affordability have increased dramatically even over the past 10 years thanks to digital cameras and the amount of contributors.
Here are a couple I personally recommend from free to less than $1 per image:

Creative Commons
With 1 billion works and counting you’re bound to find exactly what you need to deliver your message. Always remember to credit the creator of the image.

Dreamstime
98 million royalty stock free images available; there is a free content section and a paid one as well.
Even Narcity Canada is using Dreamstime images for their social media posts!

Shutterstock
200+ million images available, from pay as your go to subscription or try the free image of the week
merry christmas

2. Make your own content: stage a photoshoot
Photograph your neon open sign to advertise your Spring hours or style a ‘Thank You’ card to accompany a personal shout out to your followers for following along.
The camera quality at our finger tips is crazy.
thank-you-card-18531979

3. Leave it to the pros
Lifestyle/branding photography is huge right now. Consider spending a couple hundred dollars on a customized professional session to show off you and your business; in your work space or on location.
Images can include your products, headshots, or environmental shots of you working that will be eye catching and can be used to promote any of your services or make an announcement. Customers love to do business with people they can see so get in front of the lens.
1 satin-and-snow-brand-photography 2Bonus tip:
Only use relevant images to the topic you’re writing or posting about.

Add images to your posts and see the difference in your online reach!

How have images improved your social media experience? (Either as a business or a consumer)
Leave a comment below to join the conversation

 

 

Facebook:
The importance of images on your social media; 3 tips to include photos on your feed for 100% more engagement: https://bit.ly/2FeQnbu

Twitter:
3 easy tips for including images in your #socialmedia will have you questioning why you haven’t started yet: https://bit.ly/2FeQnbu