Trigeminal Neuralgia and how charities use social media

This time my blog post will be very personal again. I want to talk about Trigeminal Neuralgia a topic that is close to my heart. 

Trigeminal Neuralgia is best described as chronic facial pain. I have it since I’m 13 years old because of a sinus surgery (that went wrong).  
Over the years I had surgeries, different medications, injections in the face and countless other methods that I tried but nothing helped. It just dulls the pain a little. There has not been a day without pain for me for the past 17 years! And it affects every aspect of my life.

This is also the reason why I’m so passionate about bringing awareness to my illness and over the years I joined many Facebook groups where we talk about our experiences with medications, surgeries and doctors and how to handle our daily lives better.  
Trigeminal Neuralgia is known as one of the most painful conditions known to mankind and not many people know about it. Even some doctors don’t know what it is and it happened to me that they had to use google in front of me. Yes, that happened.

Photo by Ana Bregantin on

Light up teal

To bring awareness to the illness and in the hope that Trigeminal Neuralgia will be added to the “Health Topic List” the Facial Pain Association initiated the International Trigeminal Neuralgia Awareness Day on October 7th.
We are also hoping that with the “Light up Teal Day” we can get better access to resources and get more funding for Trigeminal Neuralgia and other Facial Pain Disorders. 
In 2019 almost 200 buildings all over the world where lighting up for us. In 2020 it will be the 8th time that we are having the International Trigeminal Neuralgia Awareness Day and the goal is to have even more buildings light up teal for us this year. 


How charities use social media

The facial pain association uses specific hashtags to promote the “Light up Teal Day”. Some include #LightUpTeal #trigeminalneuralgia #FacialPainDisorders #TNTeal and #WHOHealthtopiclist 

“Light up Teal” and the unique hashtags that are used with it, are good examples how to spread awareness and make the public more aware in the hopes that the audience acts in real life. That can be a letter to the government or fundraising for research.

Charities often blog or post about individual stories that can be inspiring to other people who have the same illness. I know that reading other people’s experiences helps me a lot.

Of course, charities that want to raise funds have usually a donate button on their websites or an online shop where you can buy merchandise (T-shirts, coffee mugs etc.).
I think we have all seen the pink ribbons for breast cancer or the red ribbons for HIV. Trigeminal Neuralgia has a teal ribbon that you can buy as well.

Most charities focus on Twitter, Facebook and Instagram where they always reach a different audience as we know by now. On Instagram and Facebook charities like to post Info graphs and statistics.
LinkedIn is mostly used to show what the company does and not to promote the charity itself. Charities usually find their employees there.
But they all use hashtags as mentioned earlier. Most charities have a hashtag that is unique for their cause.

Some charities might also have their own Facebook group. The Canadian Trigeminal Neuralgia Association has their own private group on Facebook where everyone can share their experiences and stay up to date on events and the newest research developments.

This is just a short summary of how charities use social media today.
Are you part of any charity? Or do you follow any charity actively online?
I think we forget sometimes that one click can mean a lot to a person. It does to me. Thanks for reading.

Take a look at my newest blog post about Trigeminal Neuralgia and how charities use social media.

Here’s my newest blog post about Trigeminal Neuralgia, social media and how charities make use of it. #TN #FacialPain #Socialmedia

Source: Facebook & Twitter Logo from

5 Influencers To Keep on Your Radar This Year

There are always people, in any group, who manage to hold the attention of a crowd for longer than others. People who make heads turn, eyes stare, and people talk, for any reason in the world. When you’re able to hold someones attention with something you’ve created, they are actively consuming your content. Before the rise of social media, we usually only saw these attention grabbers in magazines, or on our T.V.’s, and always in the style of someone else’s narrative. Social media gave its users the ability to create their own content in their own way, and market themselves on the Internet.

It wasn’t long before platforms allowed people that weren’t considered celebrities to make a name for themselves online. This became a hustler’s field, with everyone looking for the next way to go viral online. You no longer needed to become an actor or musician, or go through an agency to have your face plastered to the masses. All you needed to do was hit upload or send, and figure out how to get people to look.

Influencing became legitimate when advertisers and marketers realised that the attention of their consumers was shifting to our digital devices. Advertisers started offering compensation to users who had high levels of attention, and were able to influence the interests of their audiences. Thus, the term “Social Media Influencer” was born. There’s a really great series on Cameron Dallas and his rise to social media fame that’s worth checking out if you have interest in the subject.

Now we’re in 2020, and the game has changed drastically. Not only have these influencers made a name for themselves, many of them have achieved financial goals beyond most of our wildest dreams, solely through their online work. So, who are these people, and what do they do?

David Dobrik

Dobrik on America’s Most Musical Family in 2019, image courtesy of Wikipedia [1]

David Dobrik first became well known on social media application Vine in 2013 before he later created a YouTube channel focusing on comedy sketches and pranks, shortly followed by vlogging [2]. At the time of writing, Dobrik holds 15.8 million subscribers on his YouTube channel alone [3], his estimated net worth is a staggering $7 million [4], and to kick off 2020, he created “David’s Disposal”, an editing app that allows users to overlay their photos with retro filters inspired by David’s secondary Instagram account [5]. Every year gets bigger for David Dobrik!

Gary Vaynerchuk

Gary Vaynerchuk, Internet Week 2015 in New York May 19, 2015. Insider Images/Andrew Kelly (UNITED STATES) [6]

While some would argue that Gary Vaynerchuk title is a business man, it’s hard to deny that Vaynerchuk (known to his fans as Gary Vee) holds immense power across multiple social media platforms. His presence on social media dates all the way back to 2006, when he started making daily videos on YouTube categorised as WineLibrarayTV [7]. In 2019, for his 44th birthday, Gary Vee released an online deck titled “How To Create 64 Pieces of Content a Day” [8], giving readers an opportunity to see how he’s managed to create daily content across multiple platforms. His current net worth is estimated at $160 million [9], and his latest project is YummyText, a text-to-door gourmet food delivery service [10].

Charli D’amelio

Tik Tok star Charli D’amelio [11]

Charli D’amelio is taking the world by storm and proving the power of social media to all of us. In just June 2019, D’amelio started posting videos on social media app Tik Tok, where she choreographed her own dances, created montages, and lip-sync videos [12]. At the time of writing, Charli has already reached a whopping 25 million followers on her Tik Tok page [13], leading her on her wildest dreams. D’amelio has now danced alongside Jennifer Lopez [14], and in January 2020, her entire family signed with talent agency UTA [15]. It’s sure that we can expect to see a lot more of Charli in the near future!

Shane Dawson

YouTube Star Shane Dawson (2017) [16]

Shane Dawson rose to internet stardom when he started posting on YouTube in 2008, and he still holds immense success today [17]. Over the years, Shane has expanded his means of income to things like writing books, making movies, and working on his podcast [18]. He currently has 23.2 million YouTube subscribers [19], and at the time of writing, Shane’s net worth is estimated to be $12 million [20]. It seems like we’ll be seeing a lot more from Shane Dawson for many years to come!

Kylie Jenner

Kylie Jenner (2019) [21]

Kylie Jenner was named the Most Valuable Instagram Celebrity in 2018, with a sponsored post on her page costing $1 million on average [22]. From smartphone apps to lip kits, Kylie owns the social media game, currently holding 5th place for the most followed Instagram account of all time with over 160 million followers [23]. One of her latest projects to look out for is Kylie Skin by Kylie Jenner, where she’ll be dropping a Mini 3 Piece Set on February 11th, 2020 [24]. Kylie’s current estimated net worth is $1 billion, making her the world’s youngest self-made billionaire ever [25].

In Conclusion

While it may seem laughable to catch someone taking a public bathroom mirror selfie, there’s no denying that people can make a substantial living from having an online following alone. It’s also clear that while gaining the initial following may be tricky, once a fan base is in place, influencers can create and make an income off of things like writing books, making movies, or launching products in their own name. If you’re looking for the personal branding pros of 2020, these five creators are sure to catch your digital attention, keep it, and likely monetise it, too.

[1] Photo retrieved from
[2] “Who is David Dobrik? How a Vine Star Became YouTube’s Biggest Blogger”
[4] “David Dobrik’s Networth in 2019”
[5] “David Dobrik: YouTube Star’s Net Worth and Career Rise to Stardom”
[6] Photo retrieved from
[7] “Gary Vaynerchuk Builds Businesses”
[9] “Gary Vaynerchuk Net Worth and How He Built His Fortune”
[10] “Announcing!”
[11] Photo retrieved from
[12] “Charli D’amelio – Bio, Facts, Family”
[14] “Tik Tok Star Charli D’amelio on Her ‘Dream Come True’ Dance with Jennifer Lopez (Exclusive)”
[15] “Tik Tok Stars Charli and Dixie D’amelio Sign with UTA (Exclusive)”
[16] Photo retrieved from
[17] “After Unlocking the Key to Longevity, Shane Dawson is Helping Fellow YouTube OG’s do the Same”
[18] “Shane Dawson, The most Popular, Successful, Comedian You’ve Never Heard Of”
[20] “Shane Dawson’s Net Worth in 2020”
[21] Photo retrieved from
[22] “Kylie Jenner’s Social Media Posts Worth $1 Million Each”
[23] “Top 100 Instagram Business Accounts Sorted By Followers”
[24] “Kylie Skin by Kylie Jenner”
[25] “Kylie Jenner”

Facebook: Hey Facebook! Here are five social media influencers that you need to keep an eye on throughout 2020. If you don’t already know them, you surely will! Check it out here:

Twitter: These are the Five Social Media Influencers To Keep On Your Radar This Year, check it out!

Oversharing on the Internet: When Authenticity Goes Too Far

I recently listened to a podcast episode called “The Age of Oversharing” by Approachable (Samantha Ravndahl & Alyssa Anderson). Sam is a pretty popular beauty influencer with over 2 million instagram followers, and Alyssa is her best friend from high school. I love their podcast for this reason, because I think it’s super interesting to hear the different sides and different views the two of them have over topics such as this one, of oversharing on the internet.  

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Coming soon… 💕

A post shared by Alyssa💋 (@alyssanicanderson) on

In the episode one of the big things they referred to was that you’re almost in a sort of catch 22 with how much you share on the internet. Followers always want you to be open and transparent with them about things that are going on behind the scenes and to know every detail that is happening, but then sometimes when people overshare they’re seen as narcissistic or full of themselves. You really need to find the balance in pleasing your followers and giving them some information about your life, without sharing too much and still having the ability to keep certain things private.

Photo by Fauxels from Pexels

One of the things Sam brought up really resonated with me. She’s recently been a lot more open on social media about her mental health and dealing with depression, but she acknowledged that it’s still a battle, and she doesn’t exactly want to talk about it sometimes. Yet, because she was open and talking about it, people now view her as a sort of advocate for mental health, so she’s been thrust into this mentorship role whether her mental health is in a good state or not. It’s hard when you see that the things you’re sharing are helping people, I know personally that Sam’s conversations about mental health have helped me to realize that I wasn’t alone in the way I was feeling, but then you have to wonder if sharing all of this information designed to help people was to her own detriment. 

Photo by from Pexels

Personally, I would like to brand myself as being authentic, and not purposely being fake for the camera, and things like that, but I do think there is a fine line between being authentic and real and sharing too much with others. There is the struggle of trying to figure out where this line lies. All of social media is new to the whole world, and different generations are adapting differently. The truth is: nobody has the answers and we’re all still learning. That said, there are some things we can do to try and mitigate the risks of social media. 

PsychCentral has a blog post by Paula Durlofsky, PhD, discussing the benefits of not oversharing on social media, and she’s offered some tips on how to prevent yourself from sharing something you may regret later. 

  1. Don’t post when you’re feeling emotional 
  2. Use private messaging to resolve conflicts 
  3. Prepare yourself for negative responses 
  4. Protect your privacy 
  5. Be aware of social media overload and internet addiction 

Please make sure to check out Dr. Durlofsky’s post for more details and information! 

If you haven’t heard it already, please make sure to check out the Approachable Podcast wherever you listen to Podcasts! (Spotify, Youtube, Apple, Google, etc.)

So I’m curious: how much are you willing to share about yourself online? Do you think there are some things that should never be shared on social media? 

Are you sharing too many private details online? #Privacy #Overshare #TMI

How do you choose how much of your life to share online? Check out this post for some tips!

Becoming a Social Media Influencer in 2020

Becoming a Social Media Influencer in 2020


Influencing is one of my jobs.

Trust me, it’s never a job title I thought that I would have. I mean, what makes me so special, anyway? When I started to gain traction through my online social media, I realised that for some reason, in some way, I was influencing others. People cared about what I was talking about online, and they wanted to spend their money on products that I was trying. They were excited to have any interaction with me, but… why? What about the selfies that I was posting were any different from the millions of selfies that get uploaded by 21 year olds like me everyday? I wanted to know what made me different. So, over the last two years of my influencing career, I broke down exactly what was making me successful in the online industry. 😁

Quality of Post (not photo)

Let me start by saying that I’m no professional photographer. I’ve never taken a class in Photoshop, and I don’t have financial access to the latest and greatest equipment. It turns out that all you really need to become a social media influencer, is a smartphone, and access to the Internet. Don’t get me wrong, that selfie you took on a DSLR camera last summer still looks AMAZING in your feed, But, what kind of value is your audience getting from seeing your post. Is it helpful, inspiring, or informative? For example, If your post is questioning authority, smug your face up! This draws people into reading on “why the smug face?” and brings quality to your post. Last year I used this strategy myself to draw attention to my Instagram page with a very “done-with-life” look on my face. The caption explaining my situation gave this post REALLY good engagement. That engagement then propelled people to share my story!


Engagement Makes Impact

I’m lucky enough to have been born in 1998, making me one of the oldest “GenZs”. Here lies a rare group of adults working in this field who actually understand what drove us to spend our first dollars online when we were 13 years old. Before I say anything else, I want to tell you about a time when I was younger and eager to be making my FIRST online purchase. There were so many options, I had an entire eBay wishlist that I had been curating for months. But, I used social media a lot, and my favourite app at the time was Tumblr. Another user had more followers than me, but she still answered my messages, and it gave me reason to further engage with her posts. I wanted to talk to her more! So, when she posted one day that she had just finished opening her online Etsy store, you can bet that my first online purchase was a homemade bracelet. BUT IT WAS FROM HER. To me, it was priceless.

Now, you may be thinking “Great story about the first girl that noticed you, Adam, but what about when our audience isn’t so eager and impulsive to buy from us adults?”, in which case my question to you is simply this; How’s the value that you’re giving your audience? Many social media users will be quick to a post-gym selfie with the hashtag “#gains💪” instead of writing a caption where they took the opportunity to discuss something that really motivated them, thus encouraging their readers to become motivated. That caption will inevitably start discussions where you’ll have the opportunity to be more transparent with your readers. Over time you’ll have regulars who’ll become your supporters on AND offline. That’s what makes personal branding today more important than it has ever been before.

The Value of Trust

What’s the difference between a commercial that you see on TV and a sponsored advertisement that you scroll by on Instagram? Well, first of all, it’s 2020, and most of us are making the major switch from cable TV to commercial free streaming services such as Netflix or Crave, meaning the number of people consuming (let alone being influenced by) commercial advertisements is dropping rapidly. You can read more about the inevitable shift from pay TV subscriptions to on demand streaming options here. [3]

With that being said, social media has very quickly become a way for us to easily consume information, whether it be from our friends, family, or members of the media that we trust. Think about it; if a really good friend posts about this awesome new product, you’re probably more likely to try it based on that referral alone, rather than basing your buying decisions solely on what the brand has managed to advertise to you. We trust who we know, and we’re influenced by who we trust. We also tend to want to support those that we feel connected to, so if your friend lands a micro-influencer campaign [4], not only are you more likely to remember the advertisement as it relates to someone that you personally know, you’ll also likely be more willing to try the product out, in support of your friend. This is great news for advertisers, and it’s why so many brands are spending more and more money on influencer marketing. [5] It’s why being a social media influencer in 2020 is giving people the financial freedom to work for themselves, online, building the reputation of their own personal brand.


Over the course of writing these blogs, I’d like to dive deeper into what makes a great online influencer, how to gauge the monetary value of an influencers work, and what it means to grow your own personal brand online. Thanks to influencer marketing, I’ve made friends around the world, built lasting connections with well known brands and organisations, joined in on trips and experiences that I otherwise never would have had the opportunity to, and even managed to make my own money along the way. The best part? It’s only 2020, and I have my whole life ahead of me.

An advertisement that I participated in for an LGBT Dating App called “Her”

[1] Image derived from
[2] Image derived from
[3] “Netflix Usage Surpassed Cable and Satellite TV for the First Time in 2018”
[4] “What are Micro-Influencers and Why Are They so Effective?”
[5] “Influencer Marketing: State of the Social Media Influencer Market in 2020”

Facebook: Have you ever thought about becoming a Social Media Influencer? I wrote a blog post about my journey in the field, and if you’re thinking of joining me, this might be a good place to start!

Twitter: Thinking about joining the Social Media Influencer Market? The time is now.

Cyber-flashing – A personal experience

Cyber-flashing – A personal experience

Image by from Pexels

Okay, this time my blog post will be more personal, a lot more personal. When I came to Canada to visit my future husband, I had started to Model. First as a hobby than freelance as a part-time job. I am now modelling for close to 9 years on and off.

The Harassment Begins

The reasons why it is on an off have to do with Cyber-flashing or cyber harassment. I had started to write a blog where I posted about the different photoshoots that I had in Germany and Canada.
I posted some written content and then the edited photos that I got from the photographers.
Mind you, I just worked as a model in portrait and fashion photography so I was really surprised when the Cyber-flashing, meaning unsolicited photos, started coming in from strangers and also harassing comments under my photos, not just on my blog, but also on my social media pages. But it got so bad on my blog that I had to shut it down.

I got anxious every time I opened my blog page because I knew that those photos and comments were waiting for me.
On Instagram, it is bad as well, but usually, Instagram is filtering most of them already out in my messages and I don’t have to look at them, I delete them right away. And comments can just be blocked.
On my Facebook business page, I never got unsolicited photos. Just a few harassing comments, but I was able to block the people on my page and since then I never had any problems.

Photo by Priscilla Du Preez on Unsplash

Harassment a big social media problem

According to YouGov 41 percent of women aged 18 to 36 “have been sent an unsolicited photo of a man’s private parts.”
This is a really big problem and also has to do with that we are sitting in front of a computer and don’t see the other person. It is too easy just to send a photo. There are no consequences. Not yet anyway.

Sophie Gallagher, who is a Journalist at Huffington Post, says “Women are very much conditioned to laugh it off or make a joke to deal with it in that dark humour way, so the language we use to talk about it is massively belittling.”

Gallagher spoke to over 70 women who were harassed like I was. Gallagher also said,” It’s really easy to dismiss it as lesser than traditional flashing but actually when you speak to women, your phone is a private space and it’s a massive invasion of that.”
The term Cyber-flashing or unsolicited photo is still funny to most people or they just don’t take it seriously. When I told my story to male friends and even family members, they didn’t understand why it bothered me so much to get photos or comments like that. Some were even thinking I should be flattered. And this is a huge problem in our society.

Laws against Cyber-flashing

In Singapore, Cyber-flashing has been criminalized since May 2019.
Also, in New South Wales, Australia they have passed a bill in 2017 that makes sending unsolicited photos without consent a crime.

In the United States, they started seeing it as a crime. New York proposed a bill in 2018.
If the bill is being passed, Cyber-flashing could be punished with either a 1000$ or up to a year in prison, or both.
But Texas passed a bill in 2019 were “unlawful electronic transmission of sexually explicit visual material” becomes illegal and is punished with 500$.
I wasn’t able to find anything about a law in Canada. Which I’m deeply disappointed about. Let’s hope this will change in the next few years. Because I hear stories about Cyber-flashing more each day. Even in the newspapers.

Did Cyber-flashing happen to you? Did you have to shut down one of your social media pages as I did? What do you think can be improved on social media platforms, so this won’t be such a big problem in the future anymore? Let me know in the comments.

Cyber-flashing and my experience with it. Read my blog post about it and let me know what you think! Follow this link:

Cyber-flashing and my experience with it. Read my newest blog post here: #cyberflashing #cyberharassment

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A white Ipad opened on Instagram displaying an out of focus image with the words "22 likes" displayed underneath
Photo by Pixabay from Pexels

In 2019, Instagram announced that they would be testing the removal of “like” counts, so that when you made a post – only you would be able to see how many likes your post received. Anyone else who viewed the post, would only see “liked by ___ and others.” They began this test in Australia, Brazil, Canada, Ireland, Italy, Brazil, Japan and New Zealand, and to this day in Canada, we don’t see the number of likes that others’ posts receive.  

I think that this is a great step in the right direction, but I’d like to argue 3 reasons that Instagram would be better if they hide their like counts altogether, including from the original poster.

1. Less comparison to others “superior” lives 

In removing the “like” counts from the posts of others, it will certainly help people in their comparisons to others. No longer will users be able to compare how many “likes” their own post got versus another user. But don’t think that they will let it stop there. The user will still be able to view their own “like” counts and they will still fight tooth and nail to earn those “likes.” 

Instagram has more than 1 billion active users per day… think of all the people you could possibly be comparing yourself to on a daily basis. 

Users tend to use “likes” as a sense of validation and of their own self-worth – “likes” act as a sort of reward system, basically like achievement medals. Like, “Hey, good job!” As humans, we inherently seek validation and getting these likes as rewards reinforce our behaviour. So when you post a boujee photo and that gets a lot of “likes”… you’ll keep posting similar boujee photos because that behaviour has now been reinforced. 

The problem with this, is that it leads to people creating fake personas on the internet, and they curate these photos to make their lives seem extraordinary. Unfortunately, people only tend to post the good things and not the bad… It’s not news that Instagram and other social media is damaging to individuals’ mental health. When others see influencers living such extravagant lives, it’s hard to not feel jealous, and we frequently feel as if we’re not good enough, because our lives aren’t like that. It’s no surprise that depression is on the rise in teens, now that they are constantly comparing their lives to other “successful” people. We need to find a way to reduce the constant consumerism competitiveness on social media. 

2. Higher quality content 

When users, particularly younger ones, notice their post is not getting enough likes as they would expect, they have a tendency to delete these posts and act as if they never happened – because they’re embarrassed and ashamed of the fact that they didn’t get enough “likes.” 

This has led to many users creating “finstas” – as discovered in a study by Scott Ross. He found that many of the users he questioned had created a main account with a perfectly curated persona of how they wanted to be perceived online, but that they have also created secondary “fake” instagram accounts. This “finsta” allows these users to be themselves on these accounts instead of the perfectly curated person they’re trying to be. 

If Instagram removes the “like” feature, then people will be able to focus on posting whatever they please instead of just posting whatever will earn them their precious “likes”. Without the ability to view the “likes”, they wouldn’t delete their posts after only a few minutes, and maybe that content would actually get to see the light of day. 

Not only would regular users be able to post whatever they’d like, but there would be an expectation from influencers to post higher quality content to maintain their present levels of engagement. 

3. Increased engagement 

Simply put – most people consider “liking” a post, to be engaging with that post. Take away the “like” feature however, and users will need to turn to other means of interacting with those individuals or businesses they follow. This could mean an increase in the number of comments, allowing for companies and influencers to engage with their followers. This would open that process of communication that has been closed to the ease of just simply “liking” a post. 

If you take away the simplicity of just “liking a post”, people will pay more attention to the content and focus on the things that they actually like, not just what it seems like everyone else likes. Marie Mostad said it best in an interview with Insider:

“If you think of an art gallery, you will stop and take a closer look at paintings or photographs you really like, and it doesn’t have anything to do with what other people like — it’s just your personal taste,” she said. “A gallery would never have a counter showing which pictures people spend the most time on. It’s just the subjective taste that matters.”

Photo by Cristian Dina from Pexels


We need to pull Instagram and other social media away from this competitive atmosphere where people associate their content with their value and self-worth. We need to get instagram back to its initial purpose: a way to share what you want to share. I think one of the best ways to do this would be to get rid of the likes feature altogether. 

Here’s a challenge for you! When you’re on social media and you go to ‘like’ someone’s post… try to think about WHY you are liking this post. I think it’s pretty eye opening to explore these. Leave me a comment with some of your thoughts or reasonings! 


Barrow, A. (2019). What the removal of Instagram likes means for Influencer Marketing. Retrieved January 27, 2020, from 

Dodgson, L. (2019). How removing Instagram likes could help influencer mental health—Insider. Retrieved January 27, 2020, from 

Galbato, C. (2019). I’m an influencer and I hope Instagram gets rid of “likes” for good (Opinion)—CNN. CNN. Retrieved January 27, 2020, from

IZEA (2019). The Consequences of Removing Instagram Likes. IZEA.  

Ross, S. (2019). Being Real on Fake Instagram: Likes, Images, and Media Ideologies of Value. Journal of Linguistic Anthropology, 29(3), 359–374. 

Tiggemann, M., Hayden, S., Brown, Z., & Veldhuis, J. (2018). The effect of Instagram “likes” on women’s social comparison and body dissatisfaction. Body Image, 26, 90–97.

The search for the ideal client

I never thought that I was good at writing blogs or content. So, when I found out that we had to write blogs for this course I was frightened and excited at the same time.
I plan to open my own Virtual Assistant business and of course, I will have to market myself and the business.
Even before I started this course, I was thinking about how I can find the right social media platform to market my business and the ideal client. It is just natural for me that this will be my first blog post. I did some research on this topic.
Let’s dive right in, shall we?

Starting the search for the ideal client

One of the first things you will read is that you will have to find your “ideal” client to find the right platform to market on. Since I’m still in the beginning stages of developing my business and right now I just know that I will offer social media managing, travel planning and probably project management. I kept my ideal client vague for now.

I found a great blog that helped me get started on my search for an ideal client and the platforms to market on, even though I have not a clear picture of my business yet.

Photo by: XPD –

If you look at the info graphic that I found on the blog, you can see, that if your audience is over 30 and if they operate business to business, which mine will probably be. Then it is probably best to market on LinkedIn and Facebook.
If your audience is under 30 then probably Twitter and Facebook are the right platforms for you, depending on what kind of engagement you want from your users.
If you target all ages, then it depends if it is image-focused. If the answer is yes, you will have to publish your content on Instagram, unless you focus only on females. Then it is best to publish your content on Pinterest.
If your business isn’t image-focused however, then LinkedIn and Facebook are the right choices here.

Getting Focused

Of course, this is all very generalized and too broad. Perfect for me right now because I’m in the very early stages of my business. This is just a starting point.
The following short You Tube video explains more in-depth how you market to your ideal client and how you get there.

At some point, I will have to focus my look at the ideal client. Because what was mentioned above is just too broad. I will have to get inside the (buyers) mind of my client.  I must find out who will need my services, I will have to take a close look at my competitors, do my research and of course network, network and network and I will have to decide where my passion is. Who I WANT to work for.
That is all part of finding the ideal client and with it the right social media platform to market on.

But the info graphic I posted above helped me a great deal. I now know I must start to market on LinkedIn and Facebook since I will have a target audience that is 25 years and older. I will keep that in mind for now until I am in the final stages with my business and then take another look at who my ideal client is. Who knows maybe we will explore this even in another blog post, but no promises.

Do you know on which social media platforms your clients are on or have you done some research yet? And do you know who your ideal client is if you have a business and how did you get to that conclusion? Was it like it is mentioned in the articles I posted?

I would love to know. Please write to me in the comment section.

Do you know your ideal client and on which platforms you have to market on? Check out my blog where I give some tips and pointers.

Do you know your ideal client and on which platforms to market on? #marketing #idealclient #smallbusiness

Sources: Facebook and Twitter logo by

COM0015 – BLOG #4 – One more piece of the puzzle

As a photographer (working for federal government) I also have my side business and I understand what’s involved in the challenge of managing your own enterprise.

When I started this Social Media Course about a year and a half ago, I felt that Social Media and Photography would be a great complement to each other. I also knew that I wanted to eventually work on a plan for the Martial Art School I am attending. It is a small local business with an owner who comes from Venezuela and since I joined only a couple months following the opening, I get to witness the progress of his academy as one of the first adults in the group. I regularly have discussions with the owner about his school and processes, whether it concerns physical renovations or social medias posts and recruiting, etc.

Creating a social media plan and especially the SWOT analysis for a business that is outside my field (photography) and comparing its performance to other schools in the area was something that allowed me to analyze somehow outside my comfort zone.

I realized that I was really enjoying having an input into his growing business. Integrating Networking + Social Media + Business/marketing turned out to be very interesting. It felt as if everything was falling into place. Just the way I felt Social Media and Photography would complement each other. I think that, moving forward, I will be seeking some courses in marketing, as this is probably the missing piece of the puzzle.

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COMM0015 – BLOG #3 – Make friends

At some point in my military career I was an official photographer for a VIP. During this time, I had the extreme opportunity to work and travel alongside some of the best news photographers in Canada and abroad.

Knowing that this assignment was only temporary, I was preparing the next phase in my career and I needed to work on a Plan B. I decided to register my business as a photographer and started to compare my workflow with what the other photographers were doing.


Prime minister Swearing In ceremony, November 2015 – Photo by Justin Tang

In order to gain access to their incredible knowledge, I had to extend my hand out, introduce myself, observe how they were working, ask questions and most of all, try my best to return the favor and I would even take some pictures of them while working some of the historic stories we had the pleasure of covering. Make friends. That was my strategy. And it worked.

Fortunately it was during the time that Facebook and Instagram were becoming popular so that helped me connect with them on the longer term. I have since continued to pick on their brain from time to time but the best of all is that I managed to follow their incredible work, daily.

Regardless of the network I am trying to create, online or in person, this is the strategy I would adopt in order to grow my own network:

  1. Be friendly,
  2. Ask questions,
  3. Try my best to give back,
  4. Stay in touch,

It has since become a habit to look around to see what my colleagues are doing and how I can connect them. I believe that once you have added this to your routine it just becomes second nature. I don’t believe much in competition; after all, we are never going to run out of light…

In the near future, I plan on growing my network by connecting with other colleagues within government to see how they manage Social Medias in their department. I will of course start with our own then go from there.

Would you know someone with a photography background that work in social media?