Wow, I can’t believe it… my last blog post and assignment for the Algonquin Social Media program! Now I only need to be concerned about keeping up my own blogging content, and social media accounts, and of course their monitoring and measurement. When I started to program a seemingly long time ago, there were lots of things I didn’t know about online marketing and social media… mainly to do with metrics, measurement, and blogging. But these have all become common place for me, and are all widely used and embraced by social media experts alike. There are however, a couple of things that have come up in the past few weeks that I didn’t really expect to have applications in for online marketing.
The first one is Eventbrite (https://www.eventbrite.ca/). I’ve used it multiple times in the past to register for conferences and other events, but had no idea that you could use it to search for events in a specific area. Any time I have used it for registration, I’ve always gone directly to the registration page via a link from the hosting organization’s website. I plan on using the search function in the future to check out local events for both personal and professional interest, as well as using it to list the paid events offered by my company.
The other unexpected application I have found is Meetup (https://www.meetup.com). I had first heard about Meetup a number of years ago, but it never really stayed on my radar. I was always under the impression that it was geared towards leisure activities, and really had no applications in the business world… was I ever wrong! This is a great platform for finding other like-minded professional, or ones that are in the same field. Looking at it recently I found a number of events for individuals who are in the social media marketing field, as well as Career Development, and small business. I’m excited to see what events I can be part of in the future, and convincing my company to host some free events to get out name better known.
This is the beauty of the social web, there are always new technologies presenting themselves. Maybe they aren’t always used for their original intention, but web-based technologies are dynamic by nature. I’m looking forward to seeing what is on the horizon, and how I will be able to integrate them with my social media marketing plans.