Question: When you think of social media… what are the first applications that come to mind?
For many, they are as follows:
- Twitter (primarily for short messages and news)
- Facebook (primarily for family)
- Instagram (primarily for photo sharing)
- Pinterest (primarily for information sharing)
- LinkedIn (primarily for professional networking)
- YouTube (primarily for video sharing)
- Snapchat (next generation photo sharing)
- TikTok (next generation video sharing)
Surprisingly, these applications don’t even begin to scratch the surface of what is available in terms of online marketing and social media platforms. The networking platform that has taken the world by storm in 2020/2021 is Zoom, an online team-share space for video conferencing. The COVID-19 pandemic forced businesses to close and employees to work remotely. Team share spaces such as Zoom, LinkedIn Learning, Smartsheets, etc. have all increased communication and collaboration with distanced employees. With the state of traditional offices being uncertain in the future, these applications will continue to be ever more prevalent. The pandemic has taken away all personal interaction in Ontario and left residents with only digital interaction opportunities. Social media, whether it be traditional platforms (such as Facebook and Twitter) or arising platforms (such as Tik Tok and Zoom) have saved Ontarians from a year of isolation by providing connectivity to friends and family. Today, social media is essential for personal, professional and philanthropic success.
Question: How has social media helped you get through the COVID-19 lockdown?