Can changing your name save your brand?

Many companies over the years have changed and rebranded their websites for a few reasons. Whether it’s bought out by a new owner or trying to regain traffic, the question is; does it actually help? It’s hard to tell when it comes to social media, since it’s always evolving, you never know if you’ll be able to turn a dying website into the most popular social media platform in the world!

A prime example of this would be TikTok. From 2014 to 2018, TikTok was formerly known as Musical.ly. Though the app stayed relatively the same, the use and engagement within the site changed drastically. Musical.ly was dominated by people creating lip syncing and dance videos creating a demographic of mainly teens and young adults. Now TikTok is one of the most used apps in the world but for many other reasons. Though there’s still your good fair share of lip-syncing and dance videos, the app is so much more! TikTok is now an app where you can find short videos of practically anything your heart desires! Whether it’s people vlogging their everyday lives, creating recipes or even teaching you math equations, it can all be found within this one site. The demographic of TikTok has also greatly expanded. There are videos created and viewed by all ages of people all across the world thanks to how broad the material found on the app is. No matter where you’re from or what you do, TikTok is now an app that can be used for anyone.

Another App more recently changed would be X formerly known as Twitter. When Elon Musk bought out Twitter he changed the name to suit something more on brand for him. Though the owner and name changed, the app still stays functioning as it once was. With minor updates here and there, the app has stayed relatively the same keeping the same demographic as it did previously. It’s hard to tell whether or not there has been any impact on the site given how little change was made but for now it’s still one of the most used social media sites in the world and will continue to be if it stays like this.

Do you think renaming a social media site can change it for the better? let me know in the comments!

X: Changing your name can change your future #renaming #newsocialmedia

TikTok: Can changing your name really change your entire brand? check out my blog for more!