Promoting your strengths is the key to effective branding. It begins by considering what you’re good at and what you believe in. When I asked myself and my friends the question; what am I good at? I found out that I have many skills that I can use in branding myself, but the most important one which shows my passion is excellent customer support. This is one of my major strengths which should be used with my customers and show them how I keep my promises to them. I have been working in the customer service field for more than a decade and satisfying clients in a unique way is always my target. When working in customer service, language is essential and plays an important role. It is the tool to create a positive image because it makes clients feel at ease and allows for efficient problem-solving.
How to brand and market yourself should be unique, everyone should have their way of how to sell. It is all about how to showcase what you want to sell. If you want to shine and force people to choose you, you must be yourself. “Be yourself everyone else is already taken. – Oscar Wilde”
My main branding aspect is to use your emotions and describe how you feel about the brand. Emotions bring life to any advertisement, touch people’s hearts, and make them want to be part of it. Advertising aims to persuade people to buy something. When it comes to making purchases, people depend on their emotions. They may be unaware that their feelings are driving their buying decisions. Emotional advertisement is used to improve understanding and interaction. People have a range of core feelings, and emotional advertising tries to tap into them.
With my skills, I can sell any product, but I prefer to start with small businesses to promote them and help them find their path and unique brand. During this tough time with coronavirus, businesses across the country have temporarily closed. Most are facing the possibility of never reopening due to continuing costs and little or no sales. These small businesses need assistance to reopen and get up fast again. We can help them by rebranding them with their current customers or new customers through an extraordinary customer service campaign. This will help me show my strengths and rely on them to give life back to these businesses.
Social media is an online communication platform that allows you to communicate with customers and exchange information in real-time. This will help reach out to customers more efficiently, develop online networks, and promote your services. Before you begin, it is important to proceed cautiously and to be aware of both the advantages and disadvantages.
Using social media to brand these businesses would be a highly effective one, it has many advantages. The average user spends almost two hours per day on social media which makes it one of the most powerful ways to catch consumers’ attention. Marketers provide more quantitative view of their brands through social media platforms. Most social media platforms also offer data on the scope of your posts, enabling you to track your online existence more accurately. It is also a cheap way to reach more viewers to brand any business and interact directly with your clients.