The past few months of this course have given me the opportunity to slow down and be intentional about the content that I develop. Because my 9-5 job is highly driven by social media, it is easy to become very robotic about it.
My two main take-aways have been:
- Who do you want to talk to?
- What story to you want to tell them?
In reflecting and studying successful and unsuccessful social media campaigns, I think these two questions are what make a world of difference. Ideally, any interactions you have on social media should be authentic and natural (as much as possible at least….which can sometime be difficult in a business setting, but I digress).
At the very least, the main point that I think this course has driven home is that social media is a personal space for those using it. Because of the personal nature of the platform, it is extremely important to take the time to really think about what you want to say and how you want to say it. Without that “pause and think” reflex, I think there is a huge chance that opportunities for meaningful engagement will be missed.
Because I create social media content on a weekly basis, as a result of this class, my “pause & think” moment looks like this:
I am no doubt looking forward to the creative content and meaningful social media interactions that are in my future!