Some of the things that stuck out for me in the course lessons and content:
Tin Can analogy, great that you can broadest but remember that someone is listening can speak into their can too.
I found myself thinking about old college friends after thinking about things like “Don’t bury the lead” etc.
The focus was on identifying your audience. I found this chapter a little frustrating as it was very light on detail.
I had not spent any time thinking about audiences in terms of B2C, B2B or B2G. I appreciate the insight into these terms and how they communicate.
I feel like I have heard the term personal branding way too many times. Maybe it just needs a new name?
I like the 5 steps to finding a story.
Read it. I would add go out and get a speech synthesis tool and get your computer to read your content. Funny how when you spend so much time and effort on writing that everything seems so good when it is finally done right?
Ever read your stuff a week later and wonder what you just wrote? Use a tool like Natural Reader from www.naturalreaders.com and you may surprise yourself and catch some of your weirdness before your readers do.
Lesson 7 made me laugh, made me think of Stuart Smalley from SNL
- You’re already interesting.
- Everyone has something interesting to say. Especially you.
- You’re already relevant, because you’re one of a kind. Your uniqueness is what sets you, and your business, and the stories you will tell, apart from everyone else.
Digital Story Telling
Story telling is important because it engages people in an emotional and personal way. That is what we want and what we need. I am interested in sharing my observations about so many things. What surprised me is that people are listening and some are even sharing with me! J