We thought going to the drugstore to shop for products was over whelming, then came Sephora, other outlets in malls and personal shopping. Now we have Instagram, Facebook, Pinterest, and Youtube to overwhelm us with endless options of our beauty products. Maybe the drugstore wasn’t so bad after all.
How Often are you wearing make up?
“Four out of five American women wear makeup every day, spending about 20 minutes a day on the application process. Perhaps that is because 50 percent of women believe it helps them in their career and allows them to feel more in control”.
I know that I wear less make up as I have gotten older, maybe it’s the less time I have to spend on it, or just accepted my natural look and don’t have the time to fuss watching a Youtube video on how to “contour”.
When I do purchase make up or beauty product that I do use, I find I do my research, and look at the reviews online and see what the popular products are out there. I don’t mind spending a little extra money on the products that I do use on a regular basis. If it makes me feel good, then it’s worth it!
Shopping for products
“45 percent of beauty consumers prefer to search for product information in-store on their mobile device rather than ask for assistance from a sales associate.”Mintel
Getting the sales pitch from the beauty associate can be overwhelming, all the different questions, and how much are you looking to spend, and are they telling the truth when “this is the best product”. We’ll never know. Consumers would rather see the results on someone from a Youtube video, or try something their friend loves, or what a celebrity is branding certain products, because if they have it, it must be great right?!
Then we go online and we have nothing better to do than browse at what else there is when we are buying our usual products, then something is on sale, or spend $100 and you get free shipping, well now we have boughten more then we came online too.
Social Media Influencers
Every day when we turn to social media to see what’s happening in the live’s of our followers, we come across either a follower talking about a product or there is an ad for a recent new product on the market from a new makeup line, to trending hair tools, to skin care to look your best.
Bloggers and celebrities that have their own Youtube channels that are always trying out the latest products and giving reviews to their followers on their channels. This can all be overwhelming and stressful on us women, to feel like we always have the best products and look 100% like Barbie all the time.
Don’t sweat it, literally… We all our human we all want to look our best, but not break the bank on the never ending product asile!
Drug Store Aile to Social Media Aisle- https://bit.ly/2YUkkWv
Drug Store Aisle on YouTube https://bit.ly/2YUkkWv
Image- Mintel, (February 10 2016). https://bit.ly/2YY0pWt
Quote-Mintel,(February10 2016). https://bit.ly/2Qz9YIr
Quote- Quora Reece, Julia.(December, 27 2017). https://bit.ly/2YY41b0