Farming on Social Media – The Dreaded Activists

The new way to fight

In my first blog I broke down the relationship farmers have with social media. Last week I expanded on this by writing about the effects social media has on farmers’ mental health. This week I want to continue with something a little charged, before ending this series with a lighter subject. Today I’m writing about activists and the war they wage against farmers through social media. 

Activists can provide a lot of good for the world. They are brave people who see something they feel conflicts with their ethical code and they speak out against it. A lot of good can come from activism: environmental efforts have been made, justice has been served and animals have been saved. We need activists to keep the world ethical as we progress, but what happens when activism takes an ugly turn? When activists don’t do their homework, turn aggressive or go against the law?

Hashtag Activism

Everyone wants to be heard and with social media everyone can be heard. Anyone can make a statement about the way things are and that statement might be seen by a couple friends or perhaps thousands of people. Activists use social media to get their message out there. With Hashtag Activism, anyone can get behind a cause with a simple hashtag in a tweet. It’s “slacktivism” at its finest. A person can feel like they are helping without leaving the comforts of their couch, which soothes their ethics alarm and leaves them feeling good about themselves. 

The problem with slacktivism (or hashtag activism) is that it often lacks both fact checking and productivity. People often jump on a bandwagon without checking to see if information is true. PETA, People for the Ethical Treatment of Animals, is a major activist organization that relies on shock campaigns, fear mongering, celebrity endorsements and untruths. They use social media to put out campaigns that encourage slacktivists to donate through shock, disgust and guilt. Investigations into PETA show that they use misinformation to collect revenue. The average person isn’t going to look deeply into the facts with proper research sources. They just want to save the cute and sad faces of their animal friends. This leads to a strained relationship between consumers and the agriculture industry that activists tend to target. 

“Slacktivism”

On the Attack

The activists that target farmers through social media are often aggressive – essentially bullies. They believe strongly in their code of ethics. Animals should not be consumed or kept in captivity. The land should not be changed to grow more crops and there shouldn’t be any genetically modified organisms or anything added to our food. 

These are all perfectly reasonable beliefs. I also dislike the idea of antibiotics in my food or poorly treated livestock. What divides us are the facts. I know that Canadian farmers are held to strict regulations that do not allow for antibiotics to end up in food or for livestock to be abused. I know this firsthand as I am held to those regulations.

With a little research, myths can be dispelled. Unfortunately, aggressive activists are often uninterested in dispelling myths. They are set in their beliefs and no amount of discussion will change them. They go on the attack, they make uncomfortable statements and threaten the wellbeing of the farmers. Tired of being called horrible names, some farmers took to social media with the truth about what they do.

Transparency.

Caught In Between

Consumers sit on either side of the battlefield. Activists make them wary and suspicious and they start asking important questions. These questions are fair to ask. We should all know where our food comes from. For a long time, activists were the only voices on social media and a gap began to form between farmers and consumers. Now, with farmers joining consumers and activists in the conversation, we get a better, more complete picture. Farmers have nothing to hide and they are proud of the work they do. Social media gives them the opportunity to share that with consumers and to keep both sides of the story available for the consumer to make up their own mind. 

Long Story Short

Activism is not a bad thing. Without animal rights activists there would not be the animal welfare regulations that we have. Without environmental activists we may not have realized what kind of damage we were once doing to our farm land. It is important to innovate and grow and farmers are not against that. Where things seem to go wrong is when the activism turns aggressive on social media. Past President Barack Obama had this to say about social media activism: “That’s not bringing about change. If all you’re doing is casting stones, you’re probably not going to get that far.”  

Real world change comes when you make real world efforts. Bullying is all that comes from clashing ethics online. That said, some real world activists have crossed the line too. Real world activists have sometimes been breaking laws, trespassing on private property, tampering with food safety and causing the deaths of animals by accident. People need to take the time to do their research before joining a cause. They should first try to understand their opposition before going on the attack.

Without getting too personal: how do you feel about activists online? Do they inspire positive change? Or have people already made up their minds and are just fighting? Are farmers handling their interactions with their critics effectively? 

https://bit.ly/2HssgHO

Resources

Gilmore, S. (2014, November 11). The Problem with Slacktivism.
https://www.macleans.ca/society/the-real-problem-with-slacktivism/

AgDaily Staff. (2018, July 9). Here’s how PETA is a nest of lies and against agriculture.
https://www.agdaily.com/video/heres-how-peta-is-a-nest-of-lies-and-against-agriculture/

Way, M. (2019, August 9). Canadian farmers accuse vegan activists of cyberbullying.
www.raisevegan.com/canadian-farmers-accuse-vegan-activists-of-cyberbullying/

Dieticians of Canada. (2020). Hormones and antibiotics in food production.
https://www.unlockfood.ca/en/articles/farming-food-production/hormones-and-antibiotics-in-food-production.aspx

The Canadian Press. 2015, December 5). Ontario passes new animal welfare legislation with stiffer penalties.
https://www.cbc.ca/news/canada/toronto/ontario-passes-new-animal-welfare-legislation-1.5386282

Such, P. (2019. November 1). Is posting on social media a valid form of activism?
https://www.forbes.com/sites/petersuciu/2019/11/01/is-posting-on-social-media-a-valid-form-of-activisim/#4e36b9dd21cc

Brown, D. (2019, December 20). Animal activism meets farm protection in Ontario anti-trespassing bill.
https://lfpress.com/news/local-news/animal-activism-meets-farm-protection-in-ontario-anti-trespassing-bill

PETA Website
www.peta.org

Trigeminal Neuralgia and how charities use social media

This time my blog post will be very personal again. I want to talk about Trigeminal Neuralgia a topic that is close to my heart. 

Trigeminal Neuralgia is best described as chronic facial pain. I have it since I’m 13 years old because of a sinus surgery (that went wrong).  
Over the years I had surgeries, different medications, injections in the face and countless other methods that I tried but nothing helped. It just dulls the pain a little. There has not been a day without pain for me for the past 17 years! And it affects every aspect of my life.

This is also the reason why I’m so passionate about bringing awareness to my illness and over the years I joined many Facebook groups where we talk about our experiences with medications, surgeries and doctors and how to handle our daily lives better.  
Trigeminal Neuralgia is known as one of the most painful conditions known to mankind and not many people know about it. Even some doctors don’t know what it is and it happened to me that they had to use google in front of me. Yes, that happened.

Photo by Ana Bregantin on Pexels.com

Light up teal

To bring awareness to the illness and in the hope that Trigeminal Neuralgia will be added to the “Health Topic List” the Facial Pain Association initiated the International Trigeminal Neuralgia Awareness Day on October 7th.
We are also hoping that with the “Light up Teal Day” we can get better access to resources and get more funding for Trigeminal Neuralgia and other Facial Pain Disorders. 
In 2019 almost 200 buildings all over the world where lighting up for us. In 2020 it will be the 8th time that we are having the International Trigeminal Neuralgia Awareness Day and the goal is to have even more buildings light up teal for us this year. 

Source: http://bit.ly/39vULA7

How charities use social media

The facial pain association uses specific hashtags to promote the “Light up Teal Day”. Some include #LightUpTeal #trigeminalneuralgia #FacialPainDisorders #TNTeal and #WHOHealthtopiclist 

“Light up Teal” and the unique hashtags that are used with it, are good examples how to spread awareness and make the public more aware in the hopes that the audience acts in real life. That can be a letter to the government or fundraising for research.

Charities often blog or post about individual stories that can be inspiring to other people who have the same illness. I know that reading other people’s experiences helps me a lot.

Of course, charities that want to raise funds have usually a donate button on their websites or an online shop where you can buy merchandise (T-shirts, coffee mugs etc.).
I think we have all seen the pink ribbons for breast cancer or the red ribbons for HIV. Trigeminal Neuralgia has a teal ribbon that you can buy as well.

Most charities focus on Twitter, Facebook and Instagram where they always reach a different audience as we know by now. On Instagram and Facebook charities like to post Info graphs and statistics.
LinkedIn is mostly used to show what the company does and not to promote the charity itself. Charities usually find their employees there.
But they all use hashtags as mentioned earlier. Most charities have a hashtag that is unique for their cause.

Some charities might also have their own Facebook group. The Canadian Trigeminal Neuralgia Association has their own private group on Facebook where everyone can share their experiences and stay up to date on events and the newest research developments.

This is just a short summary of how charities use social media today.
Are you part of any charity? Or do you follow any charity actively online?
I think we forget sometimes that one click can mean a lot to a person. It does to me. Thanks for reading.

Take a look at my newest blog post about Trigeminal Neuralgia and how charities use social media. http://bit.ly/31NFacw

Here’s my newest blog post about Trigeminal Neuralgia, social media and how charities make use of it. #TN #FacialPain #Socialmedia http://bit.ly/31NFacw


Source: Facebook & Twitter Logo from https://logodix.com/

https://www.civilsociety.co.uk/technology/social-media-how-charities-are-championing-digital-platforms.html

Becoming a Social Media Influencer in 2020

Becoming a Social Media Influencer in 2020

[1]

Influencing is one of my jobs.

Trust me, it’s never a job title I thought that I would have. I mean, what makes me so special, anyway? When I started to gain traction through my online social media, I realised that for some reason, in some way, I was influencing others. People cared about what I was talking about online, and they wanted to spend their money on products that I was trying. They were excited to have any interaction with me, but… why? What about the selfies that I was posting were any different from the millions of selfies that get uploaded by 21 year olds like me everyday? I wanted to know what made me different. So, over the last two years of my influencing career, I broke down exactly what was making me successful in the online industry. 😁

Quality of Post (not photo)

Let me start by saying that I’m no professional photographer. I’ve never taken a class in Photoshop, and I don’t have financial access to the latest and greatest equipment. It turns out that all you really need to become a social media influencer, is a smartphone, and access to the Internet. Don’t get me wrong, that selfie you took on a DSLR camera last summer still looks AMAZING in your feed, But, what kind of value is your audience getting from seeing your post. Is it helpful, inspiring, or informative? For example, If your post is questioning authority, smug your face up! This draws people into reading on “why the smug face?” and brings quality to your post. Last year I used this strategy myself to draw attention to my Instagram page with a very “done-with-life” look on my face. The caption explaining my situation gave this post REALLY good engagement. That engagement then propelled people to share my story!

[2]

Engagement Makes Impact

I’m lucky enough to have been born in 1998, making me one of the oldest “GenZs”. Here lies a rare group of adults working in this field who actually understand what drove us to spend our first dollars online when we were 13 years old. Before I say anything else, I want to tell you about a time when I was younger and eager to be making my FIRST online purchase. There were so many options, I had an entire eBay wishlist that I had been curating for months. But, I used social media a lot, and my favourite app at the time was Tumblr. Another user had more followers than me, but she still answered my messages, and it gave me reason to further engage with her posts. I wanted to talk to her more! So, when she posted one day that she had just finished opening her online Etsy store, you can bet that my first online purchase was a homemade bracelet. BUT IT WAS FROM HER. To me, it was priceless.

Now, you may be thinking “Great story about the first girl that noticed you, Adam, but what about when our audience isn’t so eager and impulsive to buy from us adults?”, in which case my question to you is simply this; How’s the value that you’re giving your audience? Many social media users will be quick to a post-gym selfie with the hashtag “#gains💪” instead of writing a caption where they took the opportunity to discuss something that really motivated them, thus encouraging their readers to become motivated. That caption will inevitably start discussions where you’ll have the opportunity to be more transparent with your readers. Over time you’ll have regulars who’ll become your supporters on AND offline. That’s what makes personal branding today more important than it has ever been before.

The Value of Trust

What’s the difference between a commercial that you see on TV and a sponsored advertisement that you scroll by on Instagram? Well, first of all, it’s 2020, and most of us are making the major switch from cable TV to commercial free streaming services such as Netflix or Crave, meaning the number of people consuming (let alone being influenced by) commercial advertisements is dropping rapidly. You can read more about the inevitable shift from pay TV subscriptions to on demand streaming options here. [3]

With that being said, social media has very quickly become a way for us to easily consume information, whether it be from our friends, family, or members of the media that we trust. Think about it; if a really good friend posts about this awesome new product, you’re probably more likely to try it based on that referral alone, rather than basing your buying decisions solely on what the brand has managed to advertise to you. We trust who we know, and we’re influenced by who we trust. We also tend to want to support those that we feel connected to, so if your friend lands a micro-influencer campaign [4], not only are you more likely to remember the advertisement as it relates to someone that you personally know, you’ll also likely be more willing to try the product out, in support of your friend. This is great news for advertisers, and it’s why so many brands are spending more and more money on influencer marketing. [5] It’s why being a social media influencer in 2020 is giving people the financial freedom to work for themselves, online, building the reputation of their own personal brand.

Conclusion

Over the course of writing these blogs, I’d like to dive deeper into what makes a great online influencer, how to gauge the monetary value of an influencers work, and what it means to grow your own personal brand online. Thanks to influencer marketing, I’ve made friends around the world, built lasting connections with well known brands and organisations, joined in on trips and experiences that I otherwise never would have had the opportunity to, and even managed to make my own money along the way. The best part? It’s only 2020, and I have my whole life ahead of me.

An advertisement that I participated in for an LGBT Dating App called “Her”
Sources:

[1] Image derived from https://blog.praxiscenterforaesthetics.com/this-artist-built-a-career-through-social-media/
[2] Image derived from http://www.instagram.com/adam.mcmaster
[3] “Netflix Usage Surpassed Cable and Satellite TV for the First Time in 2018” https://bgr.com/2019/01/31/netflix-vs-cable-2018-statistics/
[4] “What are Micro-Influencers and Why Are They so Effective?” https://www.impactbnd.com/blog/power-of-micro-influencers
[5] “Influencer Marketing: State of the Social Media Influencer Market in 2020” https://www.businessinsider.com/influencer-marketing-report

Facebook: Have you ever thought about becoming a Social Media Influencer? I wrote a blog post about my journey in the field, and if you’re thinking of joining me, this might be a good place to start! http://bit.ly/2O9T5UH

Twitter: Thinking about joining the Social Media Influencer Market? The time is now. http://bit.ly/2O9T5UH

Cyber-flashing – A personal experience

Cyber-flashing – A personal experience

Image by Lum3n.com from Pexels

Okay, this time my blog post will be more personal, a lot more personal. When I came to Canada to visit my future husband, I had started to Model. First as a hobby than freelance as a part-time job. I am now modelling for close to 9 years on and off.

The Harassment Begins

The reasons why it is on an off have to do with Cyber-flashing or cyber harassment. I had started to write a blog where I posted about the different photoshoots that I had in Germany and Canada.
I posted some written content and then the edited photos that I got from the photographers.
Mind you, I just worked as a model in portrait and fashion photography so I was really surprised when the Cyber-flashing, meaning unsolicited photos, started coming in from strangers and also harassing comments under my photos, not just on my blog, but also on my social media pages. But it got so bad on my blog that I had to shut it down.

I got anxious every time I opened my blog page because I knew that those photos and comments were waiting for me.
On Instagram, it is bad as well, but usually, Instagram is filtering most of them already out in my messages and I don’t have to look at them, I delete them right away. And comments can just be blocked.
On my Facebook business page, I never got unsolicited photos. Just a few harassing comments, but I was able to block the people on my page and since then I never had any problems.

Photo by Priscilla Du Preez on Unsplash

Harassment a big social media problem

According to YouGov 41 percent of women aged 18 to 36 “have been sent an unsolicited photo of a man’s private parts.”
This is a really big problem and also has to do with that we are sitting in front of a computer and don’t see the other person. It is too easy just to send a photo. There are no consequences. Not yet anyway.

Sophie Gallagher, who is a Journalist at Huffington Post, says “Women are very much conditioned to laugh it off or make a joke to deal with it in that dark humour way, so the language we use to talk about it is massively belittling.”

Gallagher spoke to over 70 women who were harassed like I was. Gallagher also said,” It’s really easy to dismiss it as lesser than traditional flashing but actually when you speak to women, your phone is a private space and it’s a massive invasion of that.”
The term Cyber-flashing or unsolicited photo is still funny to most people or they just don’t take it seriously. When I told my story to male friends and even family members, they didn’t understand why it bothered me so much to get photos or comments like that. Some were even thinking I should be flattered. And this is a huge problem in our society.

Laws against Cyber-flashing

In Singapore, Cyber-flashing has been criminalized since May 2019.
Also, in New South Wales, Australia they have passed a bill in 2017 that makes sending unsolicited photos without consent a crime.

In the United States, they started seeing it as a crime. New York proposed a bill in 2018.
If the bill is being passed, Cyber-flashing could be punished with either a 1000$ or up to a year in prison, or both.
But Texas passed a bill in 2019 were “unlawful electronic transmission of sexually explicit visual material” becomes illegal and is punished with 500$.
I wasn’t able to find anything about a law in Canada. Which I’m deeply disappointed about. Let’s hope this will change in the next few years. Because I hear stories about Cyber-flashing more each day. Even in the newspapers.

Did Cyber-flashing happen to you? Did you have to shut down one of your social media pages as I did? What do you think can be improved on social media platforms, so this won’t be such a big problem in the future anymore? Let me know in the comments.

Cyber-flashing and my experience with it. Read my blog post about it and let me know what you think! Follow this link: http://bit.ly/38O13ek

Cyber-flashing and my experience with it. Read my newest blog post here: http://bit.ly/38O13ek #cyberflashing #cyberharassment

Sources: https://www.huffingtonpost.ca/entry/unsolicited-dick-pics-narcissists_ca_5d1e676de4b01b834733c7e8

https://mashable.com/article/cyberflashing-unsolicited-dick-pics-terminology/
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The search for the ideal client

I never thought that I was good at writing blogs or content. So, when I found out that we had to write blogs for this course I was frightened and excited at the same time.
I plan to open my own Virtual Assistant business and of course, I will have to market myself and the business.
Even before I started this course, I was thinking about how I can find the right social media platform to market my business and the ideal client. It is just natural for me that this will be my first blog post. I did some research on this topic.
Let’s dive right in, shall we?

Starting the search for the ideal client

One of the first things you will read is that you will have to find your “ideal” client to find the right platform to market on. Since I’m still in the beginning stages of developing my business and right now I just know that I will offer social media managing, travel planning and probably project management. I kept my ideal client vague for now.

I found a great blog that helped me get started on my search for an ideal client and the platforms to market on, even though I have not a clear picture of my business yet.

Photo by: XPD – https://xsights.wordpress.com/2015/02/19/whats-the-point-social-media-demographics-infographic/

If you look at the info graphic that I found on the blog, you can see, that if your audience is over 30 and if they operate business to business, which mine will probably be. Then it is probably best to market on LinkedIn and Facebook.
If your audience is under 30 then probably Twitter and Facebook are the right platforms for you, depending on what kind of engagement you want from your users.
If you target all ages, then it depends if it is image-focused. If the answer is yes, you will have to publish your content on Instagram, unless you focus only on females. Then it is best to publish your content on Pinterest.
If your business isn’t image-focused however, then LinkedIn and Facebook are the right choices here.

Getting Focused

Of course, this is all very generalized and too broad. Perfect for me right now because I’m in the very early stages of my business. This is just a starting point.
The following short You Tube video explains more in-depth how you market to your ideal client and how you get there.

At some point, I will have to focus my look at the ideal client. Because what was mentioned above is just too broad. I will have to get inside the (buyers) mind of my client.  I must find out who will need my services, I will have to take a close look at my competitors, do my research and of course network, network and network and I will have to decide where my passion is. Who I WANT to work for.
That is all part of finding the ideal client and with it the right social media platform to market on.

But the info graphic I posted above helped me a great deal. I now know I must start to market on LinkedIn and Facebook since I will have a target audience that is 25 years and older. I will keep that in mind for now until I am in the final stages with my business and then take another look at who my ideal client is. Who knows maybe we will explore this even in another blog post, but no promises.

Do you know on which social media platforms your clients are on or have you done some research yet? And do you know who your ideal client is if you have a business and how did you get to that conclusion? Was it like it is mentioned in the articles I posted?

I would love to know. Please write to me in the comment section.



Do you know your ideal client and on which platforms you have to market on? Check out my blog where I give some tips and pointers.

Do you know your ideal client and on which platforms to market on? #marketing #idealclient #smallbusiness


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How does iPad affect the younger generation today?

With technology changing, more and more children are being expose to the new electronic device of iPad. Starting at the earliest age of being a toddler. Imagine coming home from a long day of work, and all you want to do is keep your child occupied, as you rest and take is easy. Whats the best way- letting your own child play with the iPad. The question you should be thinking, is this the best idea or not. Your  parenting skills has a major effect of  what your child will learn at an early age.

AGE GROUP

Between the ages of 2-5 years old, children are spending 2.2 hours exposed to the screen. Preschoolers spend 4.1-4.6 hours a day whereas the older generation of kids between the ages of 8-18 spends 7.5 hours a day. What has happened in this world? Using the iPad device has become a drug addiction for young minds. However, their mind is being washed away slowly as they spend more and more time hooked on the iPad. https://bit.ly/2DWp2KT

Pros

  • Children can use the educational app on the device to learn new things
  • Improves cognitive and motor skills
  • Keeps the child busy while parents are doing their own thing

Cons

  • Children are not being physically active such as playing sports or riding their bike
  • Becoming addicted to the device
  • Develop an academic problem, not being able to perform well in school
Photo by Pixabay on Pexels.com

In conclusion, children need to learn how to balance their time when using the iPad device. As stated earlier- iPad can be very useful for children however it’s best to avoid the negative impact that it can have on a child.

Facebook: Are you interested in learning how the iPad is affecting your child’s mind? https://bit.ly/38fTEop

Twitter: iPad and the affect it has on your child. #iPadAddiction https://bit.ly/38fTEop

5 Ways To Use Social Media To Enhance Your Community Event

Via Soo Zombie Walk Facebook Page

I recently joined my local Zombie Walk committee, and we recently held our 10th annual event on Saturday the 19th. It was a lot of fun and ran smoother then I was preparing myself for. I had only joined about a week before the main event for this year, so the only place I could really help with was the social media and digital advertising part. I had a very busy week of posting and engagements for an event of over 300 attendees. Here’s some tips I learned from my fast training and experience over the last week.

  1. Post frequently: According to online marketing helping website Oberlo, the more you post the more page engagement you’ll receive. Post all your advertising, reminders, countdown, fun related content like polls or memes, and everything else applicable to you. Try it out and see what content goes over well. Try posting at least 3-5 times per week for Facebook, at least once a week for Instagram, and a few times a day on Twitter.
  2. Make an event: Setting up an event page on Facebook is a great way to advertise online. Facebook sets recommend events for nearby people or people of same interests, giving you a cost and care free way to get your word out. Facebook also has an often popping up reminder feature of notifications for anyone interested or going to your event. There’s also the visitor posts feature that gives anyone interested in the event a way to ask any questions that you can answer without filling up your DMs messages.
  3. Use popular platforms in your area: Only utilize platforms you know your attendance is at. Facebook is generally common for any age and geographical range, Instagram is good for Gen Zs and Millennials, Twitter is good for more of a news style event or for a wide range of people geographical, Linkedin is good for business type events, etc. Know your target audience and where they look towards for their information.
  4. Boost posts: Some to most platforms have some sort of boosting feature. This is where you can pay a set by yourself amount of money to the platform for them to advertise your event posting. You can set to specific demographics to pick your best target audience. It’s another effortless way to let the computing do all the advertising work for you, you spend maybe 30 minutes maximum setting up your data and it’ll be continuously done for you.
  5. Continuous engagement: Continuously be talking with your audience. Active engagement and conversation back to your followers leads for best feedback and people willing to do more research into you. People expect easy information and fast replies. Active engagement could be liking and replying to your feedback on comments, posting semi-related content (zombie meme-what’s your weapon in the zombie apocalypse?) and asking for replies, constantly answer DMs and encourage questions and conversations. People are more willing to support a cause if they think the business or page stands for respect and general friendliness.

Overall, with the active engagement we had some of the best page feedback that week week then for a while previous. The event went quite well and I spent my time throughout the event running around and adding to stories and answering DM questions.

Do you have anymore suggestions on how to use social media to help with community events? I’ll be doing the same thing next year and would love any more tips anyone has to offer!

References
– Ferreira, M. (2019, August 20). 15 Ways to Increase Social Media Engagement Quickly. Retrieved October 20, 2019, from https://www.oberlo.ca/blog/social-media-engagement.

5 Ways To Use Instagram In A Healthier Mindset

Via Media Library

Likes, likes, and more likes. It’s 2019 and everyone’s obsessed with the likes. Why? What happened to our psychological thoughts about pictures that their usefulness depends on a dumb little number of people, strangers included, clicking a little button on your photo. I was one of the last people in my class to get Instagram, I just graduated Grade 12 and I didn’t get Instagram until the end of Grade 8. I remember the first situation in my life where likes mattered. This time in grade 7 a girl I barely talked to in my class randomly messaged me on Facebook and asked if I could like her new post on Instagram. She messaged a person she barely knows to get more likes because thats “cool”. I can honestly say I still do and never have understood the love of likes. I originally used Instagram as a fandom account and now I use it just to post memories of activities. So, I challenge you to care less about ‘likes’ and to just enjoy the app. Instagram is a wonderful app to get inspiration and actually enjoy content on the platform in a completely recreational way. Here’s 5 tips on how to use Instagram in a healthier way.

  1. Don’t have a posting theme: Some people like to stick to a very specific posting way to make an aesthetic look when scrolling on their feed to make it look “pretty”. Instead, post whatever you want it doesn’t have to match anything or be in any kind of order. Post anything and anything really whatever about your life you want to post you can. When scrolling it may not be as pretty to look at, but it makes your feed more personal to you.
  2. Follow not just the popular accounts but some inspirational ones: It’s okay to follow the Kardashian’s if you like them, but don’t follow the big accounts just because you feel like you should. I personally follow a lot of gothic fashion accounts because the outfits and styles inspire me. I follow content I enjoy seeing no matter how random it is. I follow some celebrities, some hair stylists, some movies pages, some local news pages. I like having a variety of things in my feed that I know I’ll care about looking at the content they post.
  3. Use it as a memory folder or photo back up: I use Instagram as a memory folder. I post good experiences, not for others to see but more for me to look back on. I don’t use snapchat and my photos is a mess of meme screenshots and pictures of my cat so I never go through it. Even if you want to keep some personal I have some in my archived (a feature where you can hide pictures posted to your account from the public, but still keep them in your account) just as a memory look book.
  4. Make a meme or fandom or spam account: Maybe try changing up what entirely you post or look at, make a separate account from your personal like a fandom account for something you’re passionate about like Supernatural the TV show, or a meme account, or a spam account where people post pictures they wouldn’t normally post to their main because it’s not as professional, but still gives them a platform to share anything and everything.
  5. Don’t worry about the likes: The healthiest change you can make while using Instagram is to not worry about the number of likes. The number of likes you get on a post in no way justifies it’s importance. We as a society have justified the coexisting of likes=popularity and well that makes no sense to me. I personally have never cared about likes, I understand likes are just a number and I know I don’t know or follow many people and I only post things for myself not others. Instagram recent posted an experiment hiding the number of likes on certain countries’ feed and I think it’s and interesting feature for them to try out.

Overall, It’s easy to make a few life changes to use Instagram and any other social media platforms in healthier ways. It really isn’t about the likes and it’s important to post things that YOU want to post for yourself and not for anyone else. Tell me, what do you mainly post to your Instagram feed? I post memories from my life, mostly of my boyfriend. I don’t post very frequently usually a month or so. I also post my fashion outfits on my stories often.

References:

  • Fitzgerald, Madeline. “Instagram Tests Hiding Likes for Users in 7 Countries.” Time, Time, 18 July 2019, time.com/5629705/instagram-removing-likes-test/

How To Put A Child Through College With A Facebook Side Business: An In Depth Guide

Via Media Library

Money. Everyone loves it, everyone needs it, but only some put effort into it. I’m sure we’ve all done our fair share of Pinterest-ing “easy ways to save money” and being on Ebates/Rakuten can only bring you so far. So I’d like to share with you the most successful money making side business I’ve ever done. I’ve been told I’m an entrepreneur since I was young, and was making bank selling crafts to my classmates in elementary school. I did my fair share of babysitting through high school and bought myself a Macbook with that, but this is my secret.

What is it and how does it work? My mother and I buy cheap stuff online like through wish.com or liquidation websites, through bargain and thrift stores, or by travelling out of town to get unavailable and sought after items. Then we re-post them onto Facebook at higher prices to make a profit. We Facebook PM buyers who comment take on our photos and arrange through messenger pick up times, then bag and tag their items and leave them by the front door at our pick up station. We buy products of many kinds to many different audiences; kids, young adults, men, women, and re-sell them on local Facebook buy and sell groups or auctions.

Why is it so successful? With a few hours a week to take pictures and post enough things at good prices, you can have a hundred or couple hundred extra dollars a week. Me and my mother have made around $3, 000 in about a year and a half, and the money went towards putting me through college classes. It also has paid for emergency expenses like house repairs and snow removal.

What are the downsides? There are a few downsides to the commitment of selling things on Facebook including the time and energy, as well as dealing with the public. You need to constantly stay organized through messaging people for pick up, having their products tagged with names and prices at your door, storing everything, and being home enough to arrange pick up times. The other downside is dealign with the public because sometimes people give you the runaround and don’t pick up or answer which can waste a lot of time and hold up products costing you money.

How to be the best of the best? Commitment. It can be time consuming for posting day so maybe having another person to help you stay organized can keep you on track with everything. Also patience for the socializing with other people, remember these buyers have a life just like you, people don’t always show up right away. And competition, if someone else is selling the same thing as you, maybe do a BOGO discount, or if they’re selling a big group of like items sell yours individually to buyers who wanted lower quantities and unable to get through your competition.

What does this have to do with knowledge of social media? Well, lots of reasons. Firstly we use the social networking platform Facebook in their social groups function. You are also dealing with socializing with people and need to communicate over the internet. You also need to market and word your descriptions in sufficient enough ways to come off as a good detailed product. It’s also really helpful to do some research for what the “big things are”. Some things we’ve learned through social media that are big sellers as of Oct 2019 include anything unicorn, slime, beard tools, metal straws, and weighted blankets. It’s important to know what the trends are popular to guarantee sales.

Via Various as noted

Well thats about it. That’s my basic foul-proof guide to your own Facebook side business. It’s not nearly as complicated as creating a whole different account page and creating a branding process and worry about having to market your page. Just sell through your own account in a high traffic group with some good items at low prices and you’ll be sending a kid though college in no time! And, well if they wanna be a lawyer lets hope you sell LOTS of slime kits haha. So let me know down in the comments if you think you would have time for this, and if you had the extra pocket cash of a Facebook side business driven by social media what would you spend the money on?

What does the future hold? Your business and Social Media

Does your business currently use social media to promote or advertise?

If you are using it, what do you predict it will be like in 5-10 years?

Mandatory?

Will you have a social media specialist to manage your networks?

Social Media Networks:

  • 88% of 18- to 29-year-olds indicated that they use any form of social media. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older.
  • Facebook and YouTube dominate the social media landscape, as notable majorities of U.S. adults use each of these sites.
  • 35% of U.S. adults now say they use Instagram, an increase of seven percent from the 28% who said they did in 2016.
  • Roughly three-quarters of Facebook users ­– and around six-in-ten Snapchat and Instagram users – visit each site daily

Depending on the size of your business it could cost a lot to hire someone to monitor the social media networks. It takes a lot of time and consistency to manage multiple networks.

According to Social Media Today, 43% small business spend 6 or more hours a week on social media.

https://bit.ly/2J8E0jg

Want to promote your brand or business and want to get attention fast?!

Influencers are another way to grow your business and this trend is on the rise, and fast! From YouTube videos and ads on Facebook you see celebrities and famous people promoting brands everywhere!

By 2020 influencer marketing is on target to become a 10 billion dollar industry. The rise in influencers across all social networks, but especially YouTube, Instagram, and Snapchat highlight how the millennial and Gen Z generations are embracing influencers wholeheartedly. 

What will be next? Will there be a new network that is just for influencers advertising for businesses?

What do your predict… What will your business be doing?

References

3 Trends Defining the Future of Social Media for Business https://bit.ly/2J4H

Social Media Today https://www.socialmediatoday.com

8 Ways to grow your business with Social Media https://bit.ly/31ScnDi