An “Out of the Box” product, in terms of software, is one that works immediately and effectively without requiring anything special. There are many applications, developed in response to a specific need, that work very well in a Social Media, Online Marketing context.
One such application is Hootsuite, which is a Social Media Management tool that is a User Dashboard, capable of organizing many Social Media accounts such as Twitter, Instagram, Facebook, LinkedIn, and YouTube. It tracks what is happening in multiple places at the same time and is a time saver in that it takes all of the information from the multiple platforms and puts it together into one ‘suite’. It is also very helpful as a ‘manager’ since you can schedule posts across multiple platforms. This tool can be used by Social Media Managers in Online Marketing for their clients.
Another application that is an “Out of the Box” type of application is Google Alerts. You create an alert with specific tags. Google will check the web for new content with those tags and will send the information to your email. With content creation, came the issue of having too much content to look at. Google Alerts makes monitoring the internet for relevant content easier. This can be used by Social Media Content Providers and Online course creators to be aware of current trends.
An additional application used in Social Media and/or Online Marketing is Canva. This unexpectedly free design application lets you create all kinds of graphics, from Facebook cover images and Instagram Stories to tweets and images for your blog posts. Canva can also be used by Social Media Mangers who post using a Social Media Management tool like Hootsuite (mentioned above) for Online Marketing.
All of these applications are used, “Out of the Box”, in Online Marketing and/or Social Media Management. The first two were developed in response to the need for management of the ever-expanding amount of Social Media applications and the resulting large amount of online content. In the case of Canva, it fulfills the need to create quality, original online content.
What are your favorite Social Media Online Marketing tools? How did you hear about them? Which Online Marketing use do you need tools for? Content creation, Online courses, Social Media management, etc.?