In this day and age, it seems as though every advertising and/or marketing campaign is “out of the box” making it almost feel as the new normal. It is almost without fail that every day there seems to be a new app that is introduced, or a new “must use” site is launched. One can never escape it. For this reason, I had a hard time pinpointing one particular application or strategy that stood out to me – so I went on the hunt for one.
A simple “Out of the box Social Media” Google search led me to pages upon pages of articles describing the latest and hottest apps hoping to find one that could help in the field of online marketing. Instead, I found this – that is correct – a list of apps that help track your poop. Somehow, I am not surprised or even shocked by this, as this is our new normal. Unfortunately, my hunt for out of the box applications could not end here as these apps would in no way help with an online strategy (unless you were selling Metamucil, I suppose) and so the hunt continued.
I stumbled upon a FANTASTIC website called Wordstream.com which featured an article stating 64 creative Marketing Ideas to Boost your Business. Some of the ideas I had seen before but one in particular stood out to me – the use of comics in advertising. Though the use of cartoons and comics has been around since the dawn of advertising, I never really gave it much though as to how it could help in today’s reality – but then my wheels started turning and I realized that the use of comics (whether in its traditional strip form, meme, or other) surrounds me daily. My Facebook is constantly flooded with random comic images that have made its way around the network, same for memes. If comics are already this prevalent in social media, there must be a way to use them to ones advantage in an advertising campaign.
The advice given in the Wordstream article is to “make your own internet comics that relate to the absurd and surreal aspects of your industry”. When you think about it – just about every industry has one way or another to poke fun or make light of itself. It is also the perfect way to convey a serious message in a light hearted manner.
To dig even further, I researched a bit more on how comics should be integrated into marketing campaigns and stumbled upon another great article written by Virpi Oinonen a couple years back. Her article “When your Web Content Strategy can Benefit from Comics: 5 Factors” asks the following questions to evaluate whether this is a good option for a business:
1. Will the message benefit from the comic treatment?
2. Will a comic resonate with your audience?
3.What kinds of comics might work for your brand?
4.What style will best represent your business?
5.Where can you find a comic artist who’s work will fit with your brand goals?
For those interested in incorporating comics into their marketing but who aren’t necessarily interested in hiring a comic artist can resort to Pixton.com – your own comic DIY!