I have always believed that story telling is the most natural and engaging way to communicate with an audience. Even in the classroom, storytelling becomes an integral tool for teaching as we share examples of our experiences in industry through stories. It is these stories that students relate to and remember.
Storytelling is the key to engaging your audience and building relationships online. It is through these stories that we share who we are and what we believe. Storytelling allows us to create content that feels personal, is relatable, and conveys the human experience in a way that no other means of marketing can. Our stories allow us to share the information we are trying to convey in a creative and authentic way.
One thing that I have learned through this Social Media journey is that the most popular posts on our social media are the ones that share information, solve a problem or evoke true emotion from our followers. I am teaching my students to put themselves in the place of our followers to answer questions or share information that they feel they will truly connect with.
It has been gratifying to watch my students content creation grow and evolve over the past few months. They are monitoring our social media to see what is receiving the most engagement, and creating posts to meet that demand. Of all posts, the one that garnered the most likes, shares and engagement was a short video of a student folding a napkin in the Restaurant with the caption “how to impress your dinner quests”. The engagement was off the charts! We discussed as a class why they thought it was so popular. The answer is, it taught them something that they didn’t know and it was interesting enough that they shared it with their friends.
Storytelling starts with empathy, and gives back rather than trying to push the sale. It’s learning what your audience wants, then giving it to them in an informative, interesting and engaging way. Our students have learned a great deal this semester. They have learned to add value to their followers, teach them something of interest to them, and share their journey through their stories, in an authentic and engaging way.