Where’s Waldo?

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The Search is Over Thanks to Waldo’s Vaccine MicroChip

The Potential Impact of Posting Conspiracy Theories on Social Media

While social media and blogs are supposed to be a space to share your own personal thoughts with the world, there are some topics you might want to reconsider or avoid all together. We are told from a young age to avoid contentious topics such as politics and religion when gathering in social situations. As our social life has moved online, it may be time to consider how posting, liking, sharing or retweeting controversial topics may impact your personal brand.

Over the past year I have watched friends, family and colleagues post, repost or share conspiracy theories on their personal social media. I understand that these are their own personal beliefs and they have a right to like or post anything they chose, but the reality is, the more I read these posts, the more I question their judgement, beliefs and in some cases sanity, lol.

You can call this judgemental, but the reality is that each and every time you put a thought out in a public domain, you are being judged. As discussed in a previous post, this is just a standard risk of engaging on social media. Each post you make represents your personal brand, and by nature of the fact that it falls under the umbrella of “conspiracy theory”, you have entered a controversial arena. You might want to consider your audience to decide who shares your mindset and may receive this information in a positive way vs those who may be triggered, offended, or question your judgement. One negative experience may affect how you may be perceived in futrue posts. Food for thought…

If you have experienced this issue on social media, please share your experience below. I would love to hear how you have addressed or ignored such posts from your friends, family and colleagues.

For related interesting reads, please check out.

How to Build a Persoanl Brand on Social Media

What to Say If People You Love Believe Coronavirus Conspiracy Theories

Facebook: Where’s Waldo The Potential Impact of Posting Conspiracy Theories on Social Media https://bit.ly/3vDpgio

Twitter: Where’s Waldo The Potential Impact of Posting Conspiracy Theories on Social Media https://bit.ly/3vDpgio

References:

De Bellefonds, C. (2020) What to Say If People You Love Believe Coronavirus Conspiracy Theories. Self.com. https://www.self.com/story/coronavirus-conspiracy-theories

Lau, V (2020). How to Build a Personal Brand on Socia media. LinedIn.com. https://www.linkedin.com/pulse/how-build-powerful-personal-brand-social-media-2020-vanessa-lau

Yikes & Likes!

Tips for Responding to Negative Reviews on Social Media

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Social Media is a great platform for two-way discussion and conversations with your followers. Customers often head to social media to share a positive experience or complain to friends in a very public way.  While comments on social media can sometimes be difficult, they allow you an opportunity to engage with your followers in a way never before afforded. But, with privilege comes responsibility. It is expected, anticipated, even inevitable that along with the glowing reports, and positive reviews, you will receive negative feedback about your business. 

No one likes to read negative comments about their product or service, but this is often a reminder of WHY you are active on social media in the first place.  This is your opportunity to truly engage with your audience by proving that you are listening and responding to customer feedback.  This is an opportunity to use that feedback to better your product and provide what your customers truly want.

Rebecca Kowlewicz, a Forbes Magazine Council Member suggests four tips for responding to negative social media reviews.

  1. Respond in a timely manner
  2. Prove that you are listening
  3. Keep it positive
  4. Offer contact information

Rebecca states that time is of the essence when responding to a negative comment.  The sooner the better, but at least within the same day.  This allows not only the reviewer, but your entire customer base to see that you are active on your social media platforms and are there to engage.

Rebecca talks about the importance of demonstrating sincerity in each reply by using the customer’s name and acknowledging their specific concern.  While there are many documented cases of internet trolls or competitors posting false negative reviews, it’s important to take all reviews at face value and keep the message positive.

The final step in your response is to show the reviewer that you value their feedback and will use it to better your product or service.  If there is an opportunity to resolve an issue or provide compensation, be sure to offer contact information or ask them to send you a private message so you can resolve their issue in private rather than a long public back and forth.

All reviews positive and negative should be documented and put forward to your team. This direct feedback from your customers allows you to improve your product or service and to share that feedback with those within your organization who can facilitate the change. That, is a social media review success!

The takeaway: Respond in a timely manner, thank them for their feedback, take it off line to resolve the issue and retain a customer.

What strategies do you use to respond to social media feedback? Do you have policies and procedure in place to ensure success? Please share them below.

For more information on this topic please check out:

How to Manage Negative Reviews on Social Media

Facebook: Yikes & Likes. Tips for Responding to Negative Reviews on Social Media. https://bit.ly/35mNFhn

Twitter: Yikes & Likes. How to Respond to Negativity Online. https://bit.ly/35mNFhn

References:

Kowalewicz, R. (2021). How to Respond to Negative Social Media Reviews. Forbes. http://www.forbes.com https://www.forbes.com/sites/forbesagencycouncil/2021/03/10/how-to-respond-to-negative-social-media-reviews/?sh=4f42ee7d6a81

Viewtrackers (2021). Powerful Examples of How to Respond to Negative Review and Positive Reviews. Viewtrackers. http://www.viewtrackers.com https://www.reviewtrackers.com/guides/examples-responding-reviews/

Finding My People

Locating Your Target Audience on Social Media

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You have identified your target market, crafted your message and customized your brand to meet diverse audiences from Facebook to TikTok and every SocialMedia platform in between. But how do you FIND your people?

Every brand spends time and money in search of their ideal audience. The social media management tool Hootsuite has put together a “how to” to help find and connect with your target audience. Locating your target market begins with research and time compiling as much information as possible about your people.

Christina Newberry of Hootsuite suggests you find new people by gathering information about your current audience. (Newberry, 2020, para. 9) Who are the people already using your product?

Key Information:

  • Age: You don’t need to get too specific here. Focus on learning which decade of life your social media target audience is in, or their generation.
  • Location (and time zone): Where in the world does your social media audience live? This helps you understand which geographic areas to target. You’ll also learn what hours are most important for your customer service and sales reps to be online. And when you should schedule your social ads and posts to ensure best visibility.
  • Language: What language does your target audience speak? Don’t assume it’s your language. And don’t assume they speak the dominant language of their current physical location.
  • Spending power and patterns: How much money does your target audience for social media sites have to spend? How do they approach purchases in your price category? Do they have specific financial concerns or preferences you need to address?
  • Interests: What does your target audience like to do? What TV shows do they watch? What other businesses do they interact with?
  • Challenges: What pain points is your social media audience dealing with?
  • Stage of life: Does your social media target audience include college students? New parents? Parents of teens? Retirees?

Knowing your current audience is a great first step, but there are many potential customers that you have not yet identified. Social listening is a great tool to discover what people are saying and where they are saying it. This allows you to hear not only what people are saying about your product, but your competitors products as well. By uncovering and engaging in these conversations using relevant keywords and hashtags, you are able to respond to social media posts and engage in the communities where your potential audience is currently engaged. (Amareson, 2020).

Once you have engaged with this audience, you have the ability to see what else they are interested in and where they spend their time on social media. By spending time engaging in their space, discussing their interests and listening to their ideas you can “mine” your target audience. Developing relationships takes patience and time, but the benefits often provide a lucrative return on investment. Congratulations, you have found your people!

What strategies do you use to find your target audience? Reply below to share your TIPS & TRICKS!

For more information on this topic please check out:

How to Find and Target Your Social Media Audience

Find Your Target Audience on Social Media

Facebook: Finding My People.  Locating Your Target Audience on Social Media https://bit.ly/2TDXl4H

Twitter: Where Are My People? Locating Your Target Audience on Social Media https://bit.ly/2TDXl4H

References:

Newberry, C. (2020). How to Find and Target Your Social Media Audience.  Hootsuite. https://www.hootsuite.com https://blog.hootsuite.com/target-market/

Amareson, S. (2020). What is Social Listening & Why Is It Important? Hubspot. https://blog.hubspot.com https://blog.hubspot.com/service/social-listening

“Influencing” Event Ticket Sales

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The Power of Micro Influencers

Influencer marketing is a collaboration between a person deemed to be an influencer and a company trying to promote a product, campaign, event or service . This concept isn’t new, influential people have been helping form our opinions and influence our product choices for centuries. Food critics have been reviewing restaurants since the first decade of the 19th century when Alexandre Grimon de La Reyniere published an annual Gourmands’ Almanac in Fance . Today, a culinary review can make or break a restaurant overnight. Fashion magazine editors influence what we wear, how we smell and even the length and colour of our hair by selecting the models, clothes, and styles that adorn the glossy pages of fashion magazines everywhere.

There is no greater example of influencer marketing than that of the Fyre Festival. Fyre is known for two things; the best example of influencer marketing the event world has ever seen and the worst example of event planning in the history of events.

The Fyre Festival is probably best know as the Festival that never happened. A genius social media marketing campaign that raised $26,000,000 through the power of social media influencers. Influencers like Kendall Jenner, Bella Hadid and Emily Ratajkowski were paid large sums of money to promote the Fyre Festival on their personal social media. They posted teasers and photos of themselves partying in the Bahamas. It was branded as the new “IT” festival that was not to be missed by anyone who is anyone. While the festival was an unmitigated disaster, the campaign itself went down in marketing history as one of the most memorable social media marketing campaigns of all time.

Influencer marketing is a growing strategy in event marketing for several reasons, the most obvious is the reach that influencers extend beyond our current target audience. Beyond the new audience reach, events are often repeated which provides a unique opportunity to select influencers from past attendee’s who have experience and knowledge of the event. Event attendees who had a great experiences often share that experience on their social media using event hashtags. These shared pics, videos and live streams are a gold mine of footage for marketing next years event.

This brings us to the Micro Influencers. Micro-influencers are individuals that have between 1,000 to 1,000,000 followers and are considered experts in their respective niche. Think fitness guru, food blogger, travel vlogger or even the high school fashionista . These are people who you follow, but consider more of pal than a celebrity. You value their opinion and feel confident that their recommendation comes from the heart, (or at least real experience with the product or service) rather than a fat cheque from marketing gurus.

Here’s where it gets interesting… new research (Anderson, 2019) indicates that while influencers have huge followings, micro influencers have huge ENGAGEMENT and engagement is the holy grail of marketing reach. Engagement is that sweet spot where brands get to share and interact with their market. It’s what every marketing expert spends their day and night trying to accomplish. The micro influencers have a small but faithful following of people who respect their opinion, trust their advice and believe that they are truly a part of their “clan”. Marketing GOLD!

So before you cut that cheque to the biggest influencers in your market, you might want to consider the Power of Micro Influencers.

To learn more about influence marketing check out these links:

Get a Plan: How to Make the Most of Influencer Marketing

How You Can Build A Powerful Influencer Marketing Strategy in 2021

Facebook: “Influencing”Event Ticket Sales.  The Power of Micro Influencers https://bit.ly/2RKtuqB

Twitter: Influence Marketing. Did it die with the Fyre Festival? https://bit.ly/2RKtuqB

Anderson, M (2019, Feburary 8). What are Micro-Influencers & why Are They so Effective?. https://www.impactplus.com/blog/power-of-micro-influencers