Spring is here and with it new opportunities to bloom with nature!
Now, I am sure you have seen posts out there on how to create a trail-blazing social media campaign or ways to build your online presence – and they all can have their place in your social media marketing strategy. However, I would like you to take a moment to slow down, grab a cup of tea, and think smaller during these pandemic times. Like the limits of your city block small.
The goal here is to market to those surrounding you – to encourage local business as well as getting to know your neighbours. As we all emerge from our homes (with masks!) once the pandemic is lowered, getting reacquainted with the people around us will be even more important.
How do you market small via social media?
Depending on the social media platform you are using already, the steps will vary:
- Use personal (well lit!) photos of your local store-front, signage, business products, or even YOU instead of stock photos or quotes. Try to capture some of the local areas in the shots. You want to be personable and approachable, not hiding behind a ton of filters!
- Offer a local promotion (ie: not available online) and partner with a nearby business or two that share your desire for community. Tag each other in the promotional material online to double the exposure!
- Post tidbits of information about your local area as #TuesdayTrivia or #FeatureFriday or #SpotlightSunday items to showcase your roots, get others involved in the community, and be supportive!
- Consider hand-written thank you notes to suppliers and employees during this time. Acknowledging the tough times and showing your sincere appreciation goes a long way. Gift cards towards other local businesses would also be a good idea.
- Support local – put some of your marketing budget towards sponsorship this year. Pick a local team, not-for-profit, or help the community garden in your area. Make sure you also show your support on your social media to get others involved as well!
Whatever steps you choose, make sure you are authentic in your approach. The main goal of this type of marketing should be to support your local community and become known as a business within it.
“If you support the community, they will support you.”
Bring your local community into your marketing – and give back in the process!
Spring marketing goals – think smaller! #supportlocal #community #(insertyourtownhere)