After analyzing my skillset from beginning to end in this course, it became glaringly obvious that there were some gaps in my abilities to effectively convey a story to an audience. Using my newfound knowledge, I am able to quickly identify my target audience and implement an appropriate communication style that will reach them in the right way. To elaborate, using demographics and psychographics, I can make assumptions about those I am communicating to and will tweak my strategy of conveying message based on my findings.
Why is storytelling crucial to creating great Digital content?
Whether it be in person, online and numerous other mechanisms of storytelling, you are always trying to sell people on an idea and have to implement the right strategy in order to get them interested. When approaching a story in person, there are many factors that differ compared to digital content. You can see peoples reaction, make judgement based on these findings, and therefore create your story based on what works. With digital content, you are making an assumption about those who you are telling a story to and have much less to work with. Often with digital content you must be overly cautious of the things you say in order to not offend any group you are trying to reach. For example, when creating great digital content that on the political spectrum, it is much to do prior research and analysis to determine if your target audience leans more left or right. Through this research, you can then tailor a story that will appeal to the group you are reaching and do not risk offending as many people. The creation of great content takes lots of trial and error but is certainly possible with the right amount of effort.
How will your content be guided by story?
Content is guided by story no matter what approach you take. Think about companies who are selling a product and provide a backstory or use a tag such as “Established in 1942.” These are all part of telling the story in order to intrigue consumers into buying something you are selling. Whether it is a social media outlet, a business, a Facebook group, or any sort of digital platform, you ability to succeed and stand out from others depends on your ability to tell a story effectively. Look at Twitter as an example. Everyone has the same amount of characters per tweet to convey a message and get people interested in what they are selling. However, we can see that some people are able to thrive on this platform while others have issues with the restrictive threshold of words. I always despise the posts with 10+ “tweets”, assuming that I will ever take the time to read through all of them to understand a message they’re putting forward. I believe the restrictive nature of Twitter is one of the best aspects of the platform given it forces people to tell their story in a a very brief manner. Those who thrive are always the ones who grab their target audience’s attention quickly and get to their point immediately.
What kind of stories do you want to tell?
After rambling on about people who do not tell stories quickly enough, I realized that I am already over the word count, so I will keep this brief. The types of stories I will tell depend entirely on the audience at hand and the message I am trying to convey. One of the most crucial parts of thriving online is adaptability and I believe that this is a skill we are always working on. Hopefully with more practice I am able to pinpoint my skillsets with online storytelling and will learn to cut down on unnecessary words. For now, I am simply trying to learn more about myself and tell my stories thus far on experiences I’ve had over my short lifetime. This course has been fantastic for self-introspection and I believe I learned a lot about who I am as a storyteller throughout it.