With the number of users using social media, being a whopping 2.46 billion worldwide and expecting to increase to 3.02 billion by 2021 (N/A, 2017), it really makes me wonder… What would happen if social media disappeared tomorrow?
Today, social media is used for EVERYTHING! Staying in touch with friends and family, staying up-to-date with news and current events, networking, entertainment, to share photos and videos, to meet new people, to share one’s opinion, to find reviews on products you’re interested in buying, or places you’re interested in visiting. On average, teens and young adults spend upwards of 9 hours per day on social media platforms! (Magazin, 2017) In a poll by GlobalWebIndex.net, 39% of social media users between the ages 16-24, use it to fill up spare time! (McGrath, 2017) If social media disappeared, they will have a lot more spare time to fill up and no social media to fill it up with.
Now, what about the people whose job revolves around social media? According to dreamgrow.com, there are 40 million active small business pages in Facebook alone. (Hainla, 2017) Its somebodies job to be posting content for those businesses, what would happen to them? What about social media influencers, who’s only source of income is what they make off of social media? Here’s a little insight from Dummies.com (Kristy Sammis, n.d.) Showing, on average what influencers can make:
- Blogggers: $175.00 – $5000.00+ per month (depending on number of blog impressions)
- Instagram: $75.00 – $3000.00+ per image (depending on number of followers)
- Youtube: $500.00 – $5000.00+ per video (depending on number of channel subscribers)
Needless to say, there would be a lot of unemployed people if there was no more social media.
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Hainla, L. (2017, June 7th). 21 Social Media Marketing Statistics You Need to Know in 2017. Retrieved from Dreamgrow.com: https://www.dreamgrow.com/21-social-media-marketing-statistics/
Kristy Sammis, C. L. (n.d.). HOW MUCH MONEY DO BLOGGERS AND SOCIAL MEDIA INFLUENCERS MAKE? Retrieved from dummies.com: http://www.dummies.com/business/marketing/influence-marketing/how-much-money-do-bloggers-and-social-media-influencers-make/
Magazin, M. (2017, January 5). How Much Time Do People Spend on Social Media? A lot! Retrieved from Marketingmagazin.eu: http://marketingmagazin.eu/2017/01/05/infographic-much-time-people-spend-social-media/
McGrath, F. (2017, June 07). Top 10 Reasons for Using Social Media. Retrieved from GlobalWebIndex.net: http://blog.globalwebindex.net/chart-of-the-day/social-media/
N/A. (2017). Number of global social media users 2010-2021. Retrieved from Statista.com: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/