A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach and can persuade others to act based on their recommendations. An influencer has the tools and authenticity to attract many viewers consistently and can motivate others to expand their social reach. An influencer may be anyone from a blogger to a celebrity to an online entrepreneur. They must simply capitalize on a niche to attain widespread credibility.
Since Instagram’s content is easily digested as images or short videos, it encourages more peer-to-peer sharing, which helps brands improve their target audience reach. I have recent experience and have seen this first hand with the social media support I provide to a women’s boutique that influencers are important. This boutique brought in a line of clothing with artist Claire Desjardins designs on tops and scarves. When we feature these items we hashtag the artist, she likes, comments and shares, and they sell quickly. This is one of our recent Instagram posts with our current influencer.
Another major advantage of an influencer is the time it will save you to reach an audience. You might be getting more traffic to your social media profiles organically too. Starting a partnership with an influencer might be that little push to speed up this process. A close look at the marketing strategies of major global brands will reveal that budgets for influencer marketing are growing fast as marketers are convinced of getting strong returns, something to keep in mind when building your social media platforms, brands and influencers. Do you have an influencer or have you thought of influencers with whom you’d like to engage?
Watch this video for more insights into Social Media Influencers – https://www.youtube.com/watch?v=etQ36X37dXo
Facebook – Do you have an influencer or have you thought of influencers with whom you’d like to engage to promote your brand?
Twitter – Budgets for influencer marketing are growing fast as marketers are convinced of getting strong returns on social media, how are you planning for this?