Interested in art or workshops? This target audience buys because they desire it and it brings them pleasure and enhances their lives. Art buyers come in different, shapes, sizes and from different backgrounds. Their instincts, tastes, passions, and financial positions are some of the many variables that influence their art buying decisions.
What I have discovered when meeting potential clients is that they have already studied me and my art, they have done their research and they are serious. They can afford my works but genuinely want to see me and my art in person to understand me, the story behind each piece and learn more about the products that I have used in its creation. They are often women, over the age of 45, empty nesters, who now have the income to spend on unique items for themselves or for their home and gardens. Often, I receive email or photos as a follow up from my buyers as they place their art in places of honor within their homes. See below for a recent sculpture that was purchased at one of my art shows and a table of honor was made and photo sent to me to show its place of honor.
I have started to boost my new art posts on Facebook, ensuring that I choose target audiences within the National Capital Region, art enthusiasts, females over 45, gardeners and interior designers and often I pose questions on their favorites rooms to display art, or their favorite colors to gain interest from other Facebook users and followers.
Selling online is entirely possible – good quality images of art pieces is what is important. And it is certainly the way of the future due to COVID. Online galleries and virtual demonstrations are becoming widely popular. I’ve rounded up a site that help artists to sell their works online, with a variety of price points. I have yet to follow through with this online gallery, but I’m glad this assignment steered me in this direction as I intend to followup in the near future.
UGallery is an online marketplace for art buyers that seek to accept only original works of art. They have more than 7,000 artworks by approximately 500 artists with price points between $75.00 – $17,000. 00 and it appears that most purchases are made at the $500.00 price point.
It brings me great pleasure when clients express to me that it is a privilege to own my art – my cheeks get flushed and my heart beats quickly but even more importantly, it motivates me to do more and try difference art forms. Sometimes I think it is “meh”, but after receiving positive feedback, it encourages me and confirms to me that I am on the right path.