Everyone will agree that video is hot, whether you’re talking about a Facebook Live Q&A session, an educational YouTube channel, a vlog, a live-streamed event or a GIF featuring your favourite Friends character. And I hadn’t realized how hot, since I tend to prefer to read things if there’s a choice.
But I realize that I can use this love of video to attack one of the challenges of my job, keeping the team engaged for the long game. Of course we have real-life events, like the holiday potluck and Telestrations extravaganza, and I take photos and post them on Slack, where I’ve tried – without a great deal of success – to get everyone to join me.
So videos seem like a good next plan of attack. But how can I make professional-looking videos that compete with what shows up in their Facebook feed without spending a lot of time and money? How can I make videos that look good?
Enter Rocketium, an app that allows you to create “Buzz-feed style” videos and share them across your platforms. You just upload your video, images, or graphics, add the captions, music, and voiceovers you want, then select your styling theme. The app does the rest. There’s a short video tutorial, but the user interface is very user-friendly.
Being able to easily add captions is especially important if you’re posting to Facebook; before sound was automatically turned on on Facebook videos beginning last February, 85 per cent of Facebook users watched videos without sound (Blak, 2016). And when FB defaulted to the sound playing, the company faced a backlash from users (Gibbs, 2017). With users watching more than eight billion videos on Facebook a day (Blak, 2016), that 15 per cent adds up to a lot of eyeballs.
Of course, whether captioning is absolutely necessary or not does depend on where you use your videos. Business Insider reports that 96 per cent of YouTube watchers do so with the sound on (Goodfellow, 2016).
Rocketium is one of a number of video editors that can help you achieve your social media marketing goals, including Lithium, which offers better support, but no Android app,
If you make fewer than 10 videos a month, it’s free; otherwise, its monthly fees start at $49. Paid plans even let you collaborate on a video, if that’s important to you.
Until I went looking for something to help me make videos, I had no idea there were so many excellent options out there. I think Rocketium is right for me and my team. Click here to check out 34 alternatives to Rocketium, so you can find the one that’s right for you.
What about you? Is video a strong part of your social media marketing or communications plan? Which is your favourite app for making videos?
Blak, M. (2016, May 18). 85% Of Facebook Video Is Watched Without Sound. Retrieved December 22, 2017, from brid.tv: https://www.brid.tv/85-facebook-video-watched-without-sound/
Gibbs, S. (2017, July 19). Facebook users vexed by sound on autoplaying videos – here’s how to stop it. Retrieved December 22, 2017, from theguardian.com: https://www.theguardian.com/technology/2017/jul/19/facebook-users-complain-autoplaying-videos-sound-how-to-turn-it-off
Goodfellow, e. (2016, October 21). YouTube joins Snapchat in appearing to take a swipe at Facebook’s silent autoplay video. Retrieved December 22, 2017, from http://www.businessinsider.com: http://www.businessinsider.com/youtube-96-percent-users-watch-video-sound-on-2016-10