The Good, The Bad and the Ugly

We’ve all seen those commercials on social media and tv that makes you go, “aw, that’s so great,” but we’ve also seen ones that make you say, “you can’t be serious?” so that’s what we’ll dive into in this blog.


Some of my favourite content is always at Christmas. While that time of year can certainly be challenging, some companies try to push the true meaning of the holidays and that it isn’t always about buying stuff, but being with those you love or helping those who may be alone. WestJet is one of those companies.


Each year, they come out with a different “WestJet Christmas Miracle” from spur of the moment to giving to Fort MacMurray Strong when they were affected by the fires. The goal of this is to provide to those who need it most. From items they have on hand, airline tickets, donations and sponsors, they help families in need and various charities. 2020 was a horrendous year for so many, so while Christmas was different, they still gave. They posted on their social media platforms posting that this was indeed happening, and in came the donations. Aside from their Christmas content, they are incredibly active on their social media, even with the pandemic. They’re posting content from current deals, safety protocols and information about their travel insurance policies. While it may not seem like much, it’s getting people interacting with them, providing feedback.

Sticking with the Canadian theme, my next favourite company is Molson Canadian, and I don’t even drink beer!! I’ve always been a very proud and patriotic Canadian, so when I see their ads or posts on social media that are “Canadian-isms,” I almost get excited. They are big supporters of Canadian hockey and the Canadian Olympic team and will post numerous times a day that coordinates with whatever is going on at the time. They always seem to have the most incredible vintage pictures. For example, on their Facebook page, they posted a photo of Guy Carbonneau drinking beer out of the Stanley Cup after his team’s win in 1986, and while I’m a big hockey fan (just not his team at the time), that is something I did not know about! They also advertise their limited edition beers through their social media platforms as it gets more attention and is easier maintained. But without a doubt, I think my favourite thing they’ve done is their beer fridge campaigns. What started as a prank boosted their sales, completely changing their direction in marketing and even won them an award for outstanding effectiveness in business marketing.

If you haven’t heard of the beer fridge campaign, let me fill you in. In their original campaign, Molson brought a bright red beer fridge with a giant maple leaf on it and put it in various locations around Europe. Seems simple right? To open the refrigerator, you had to use a Canadian passport! The goal behind it is to make you proud of where you are from.

Now the one that made me swear someone was cutting onions nearby was the beer fridge that only opened when multiple languages were detected saying “I Am Canadian,” showing just how multicultural we are as a nation. As someone who is currently serving in the Canadian Armed Forces, I have served with people who have come from all over the world, but we all wear the same flag on our shoulders. It truly makes me proud to be Canadian. Check out the video here, and if your eyes start to sweat, I won’t judge you!`

Now that we’ve shown the good, sadly, we have to highlight the bad. It was a lot harder trying to find an organization that doesn’t have some social media presence, as it’s just the thing to have now. But I did ultimately find one; Marlboro Cigarettes. While I’m not a smoker, I didn’t think anything of it; however, they have chosen to avoid social media altogether. In 2014, the company was criticized for launching a campaign directed towards a younger audience and seeing how smoking isn’t the “cool” thing to do anymore, and people were displeased. Afterwards, they decided that there wasn’t enough of an upside to maintain social media. But, their parent company Philip Morris does have social media accounts that they use mainly to promote openings in the company or promote their charities.

So, with that I have to ask; if marketing in your industry is so regulated, is it worth having a social media prescense?

COM0015 Blog #2- The Good, The Bad, and The Ugly of Social Media

If I had to only name one organization with a strong social media strategy, it would have to be Wendy’s. Wendy’s has one of the most unique social media strategies out there, which is creating hilarious Tweets. This method even won them the top spot for Most Innovative Companies related to social media in 2019 (Bikker, 2019). This strategy may seem bold, but because Wendy’s target audience is younger people and Wendy’s is just a fast food chain, it works out perfectly for them.

Bikker, Y. (2019, October 30). A tribute to Wendy’s awesome social media strategy. Medium. https://medium.com/swlh/a-tribute-to-wendys-awesome-social-media-strategy-7f55a66bcf94.

They also blew up on Twitter, when Carter Wilkerson asked how many retweets, he needed to get free chicken nuggets for a year. And Wendy’s replied 18 million. And this became the most retweeted Tweet, now at 3.2 million retweets. Although it was not 18 million like Wendy’s asked, they knew that the hashtag #nuggsforcarter brought them so much engagement that they gave him the nuggets and donated $100k to the Dave Thomas Foundation for Adoption (DTFA). Carter Wilkerson created his own t-shirts because of this Tweet and all profits went to the DTFA, which is why Wendy’s donated to them.

Then we have a company on the other side of a strong social media strategy. This company is called Amy’s Baking Company Bakery Boutique & Bistro. This company gained negative popularity online after appearing on Gordon Ramsay’s Kitchen Nightmares. This episode showcased that her cakes were not luxury cakes like advertised, but cakes that were bought, repackaged, and then sold at a higher price. The internet talked a lot about this episode, and then the owners blew up on Facebook, swearing at people who posted about her company on Reddit and Yelp. After this outrage, she then said her social media account was hacked, which was also a false statement, making her company look even worse.

Radenovic, N. (2020, March 27). Bad social media Marketing EXAMPLES: 4 Real-Life Brands. NR Digital Branding | NRDB. https://nrdigitalbranding.com/blog/bad-social-media-marketing-4-business-examples/.

If Amy’s Baking Company wants to have a better social media strategy, they first need to not get angry at potential customers, acknowledge feedback people have given them such as not claiming to sell luxury cakes when they are just selling repackaged store-bought cakes, and go from there. They should either say they sell cakes, removing the luxury part, or start making their own cakes that they can call luxury.

This company needs a lot of work to regrow their business that they teared down themselves, but a bit of self-reflection comes a long way and with the proper social media strategy, they can turn their business around.

References:

Bikker, Y. (2019, October 30). A tribute to Wendy’s awesome social media strategy. Medium. https://medium.com/swlh/a-tribute-to-wendys-awesome-social-media-strategy-7f55a66bcf94.

Radenovic, N. (2020, March 27). Bad social media Marketing EXAMPLES: 4 Real-Life Brands. NR Digital Branding | NRDB. https://nrdigitalbranding.com/blog/bad-social-media-marketing-4-business-examples/.

Stephenson, K. (2017, May 9). Nuggs for Carter breaks ELLEN’S Twitter RETWEETS world record. Guinness World Records. https://www.guinnessworldrecords.com/news/2017/5/nuggs-for-carter-breaks-ellens-selfie-world-record-471254

COM0015 – Blog #2 – Strong and Weak Organizations

In this day and age social media is a very important tool for organizations of all types. Some are doing it well and others are not. One organization that I believe has always had a strong social media strategy is Starbucks. They have had an impressive social media presence for years, some of their most memorable are Pumpkin Spiced Latte, Unicorn Frappuccino, Red Cup Art, Starbucks Stories: To Be Human, Upstanders and Extra Shot of Pride (Gilliland, 2020). Starbucks have taken a social justice approach to some of their social media campaigns and in turn have raised a lot of money for organizations such as ‘Born This Way Foundation’, an organization who support mental health initiatives for transgendered and LGBTQ+ communities with their #Extrashotofpride campaign (Gilliland, 2020). They have also donated over $500 000 in grants to small non-profits with their ‘Upstanders campaign’ (Gilliland, 2020). It is important to be honest and genuine when creating cause-related social media campaigns and Starbucks has done this successfully by raising money for organizations who directly support each cause.

            Starbucks’ most recent social justice campaign is the ‘What’s Your Name’ campaign. A campaign that addresses the issue of birth name for many transgendered people (Markairn, 2020). This campaign highlights the stigma surrounding birth name, that transgendered people often face as they transition and the importance of a name in one’s identity (Markairn, 2020). Starbucks has a tradition of writing people’s names on takeout cups in their establishments and this was used as a way of supporting people who have changed their names to better suit their true identities (Markairn, 2020). Starbucks genuinely supports the LGBTQ+ community and have showed their support in this campaign as well by partnering with Mermaids, a charity that ‘supports young transgender and gender diverse groups’ (Markairn, 2020, para 15), and raising over $100 000 for them in a short time (Markairn, 2020). They did so by selling Mermaid cookies and user generated content to get the word out with the hashtag #what’syourname (Cyca, 2020). Here is the original video from the ‘What’s My Name?’ campaign:

Video Source

            Another organization that has a strong social media strategy is GoPro. They have successfully harnessed user generated content in a new and extreme fashion (Kannenberg, 2020). GoPro are a camera company who’s target market are people who love extreme sports and adventure, and the GoPro is the perfect camera to capture this, whether you are a surfer, snowboarder, hiker or some other sport enthusiast (Ideagoras, n.d.). What sets the GoPro apart from other cameras is its ability to be worn on the body, this allows the viewer to get a true sense of the experience and doesn’t require a second person to film (Ideagoras, n.d.). The GoPro easily uploads the footage directly to social media platforms such as Facebook, Instagram and YouTube (Ideagoras, n.d.). People then share their extreme videos with the hashtag #GoPro and the perfect user generated content strategy is created, encouraging others to buy the camera and capture their own adventure (Ideagoras, n.d.). User generated content is a brilliant social media strategy for a product such as this because it is not only genuine, but it is also basically free (Ideagoras, n.d.). The GoPro user becomes a brand ambassador, especially with YouTube, and this has helped them to grow their social media following and thus increase their revenue (Krows Team, 2020). This form of social media strategy has been very successful because it creates a strong bond with the brand and encourages people to share their experiences which establishes a deeper connection with the company and creates a sense of community and loyalty (Krows Team, 2020). 

Here is an example of a YouTube video filmed on a GoPro:

Video Source

            Most large companies have invested quite heavily in social media by this point in time, it seems that it’s some smaller, less corporate businesses that lack social media strategies. However, social media has become so incredibly ubiquitous that it was quite difficult to find even a local company that completely lacks a social media presence, but I did find one. The convenience store near my house, Domestic Foods on Gladstone Avenue has obviously thought about the importance of social media because they have a Facebook Page and an Instagram account, but they have yet to post anything on their Instagram despite having over 1400 followers (Domestic Foods, n.d.), and they only have two check-ins on their Facebook page and only one post (Domestic Foods, n.d.). This is a well-known independent convenience and grocery store in an area of Ottawa’s Centretown neighbourhood that could be considered a food dessert, especially for those who lack transportation, as the closest real grocery store is a fifteen minute walk from Domestic Foods. This is a great opportunity for Domestic Foods to create a social media strategy as the stop gap between grocery shopping trips for people who live nearby. Their objectives should be to increase awareness about what they offer, when they are open and who they are as a family run business. They could benefit by posting about new products and potentially introduce fresh produce and use social media to gain awareness about it. Instagram stories would be a good tool to start with because they have some many followers already and stories published by businesses get more views than personal accounts (Ganta, 2020). Instagram Stories are also great for improving brand visibility and getting feedback on new products and staying top of mind (Ganta, 2020). Centretown residents are mostly millennials and generations Z and are therefore social media savvy and because of this, a social media presence would greatly benefit Domestic Foods. They should begin their foray into social media by posting stories on their Instagram page about their staff who have been the same people for the fifteen years I have been going there as well as the products they sell, the hours they keep and the services they provide. 

Image Source

Resources

Cyca, M. (August, 2020)  ‘Social Media Campaigns (And What You Can Learn From Them)’

Retrieved from https://blog.hootsuite.com/social-media-campaign-strategy/

Facebook, (n.d.) ‘Domestic Foods’ Retrieved from https://www.facebook.com/pages/Domestic%20Foods/113541919038390/

Instagram (n.d.), ‘Domestic Foods’ Retrieved from https://www.instagram.com/domesticfoods/

Ganta, M (November 2020), ‘10 Reasons Why Businesses Are Using Instagram Stories’

Retrieved from https://www.socialinsider.io/blog/why-brands-are-using-instagram-stories/

Gilliland, N. (January 2020), ‘Eight awesome social campaigns from Starbucks’ Retrieved from

Ideagoras, (n.d.), ‘GoPro – Building a Social Brand Using Consumer Generated Content’

Retrieved from https://ideagoras.biz/gopro-building-a-social-brand-using-consume-generated-content/

Kannenberg, L. (October 2019), ‘Social Spotlight: How GoPro fuels brand loyalty with UGC’

Retrieved from https://sproutsocial.com/insights/social-spotlight-gopro/

Krows Team (May 2020), ‘GoPro Marketing Strategy – Let Your Audience Expresses Itself! – Marketing Case Study #7’ Retrieved from https://krows-digital.com/go-pro-marketing-strategy-case-study-7/

Markairn, (January 2020), ‘Here’s How Starbucks Recognized LGBTQ+ Customers: The ‘What’s Your Name?’ Campaign’ Retrieved from https://bettermarketing.pub/heres-how-starbucks-recognized-lgbtq-customers-the-what-s-your-name-campaign-8bdf8008c346

Social media: Strong and weak organizations

When looking at what organizations have impressive social media strategies and those that need to adopt a social media strategy, I just need to look at my Instagram feed to see what is working, and where there is room for improvement.

Impressive social media strategies

Ottawa Public Health (OPH), Ottawa’s pandemic darling, now most certainly has the right to boast about the success of its online presence – with their Twitter account described in MacLean’s magazine as an “account that could have been as dry, soulless and witless as government accounts almost always are, but is instead a finely-tuned antenna picking up on the collective mood of the citizens it serves and responding with humour, empathy and humanity” (Proudfood, 2021, para. 5). Yes, OPH has a tight social media account that addresses public health in a way that resonates with the young and the old. Their coup this year was how they managed to capture hearts with a joke post after the February Super Bowl. This one post ended up adding to their following, and was piled on with celebrities and regular folks alike getting in on the action – and managing to promote a discussion about misinformation. OPH covers a variety of topics, all with the same humour and kindness: COVID-19 vaccines, mental health, what to do during a thunder storm and the list goes on. I was reminded this week not leave food at the beach, or try to feed the birds for the sake of better water quality – the hook? Poop. It is a seriously marvelous account!

GoCleanCo, an Alberta-based cleaning enterprise, has found its voice on Instagram. It has, under what must be the guidance of its founder Sarah (such a good name) McAllister, brought their following to 2 million people. Think about that. An Alberta-based cleaning company has 2 million followers on Instagram. How did they get there? Through a sheer passion for cleaning and sharing tips and tricks with their followers. I have learned that Mr. Clean is an excellent degreaser that you can use to clean your stove hood filters. I would never have thought of this on my own. The feed’s daily in-house stories feature the good and the bad in everyday homes. Simply put: These stories resonate with people who appreciate a good clean house. I am almost at the point of buying powered Tide just for the amazing things it seems to do. And I have taken my dishwasher apart and cleaned all of its guts out. It was disgusting. And super satisfying. I am still cautious around bleach, but I have started to use it upon occasion.

Social media strategy needs some work

Then there is Merivale Vision Care (MVC). I want to be impressed with their Instagram presence. I want to be wowed by the amazing eye glasses that they have (I have purchased from them – they have some of the most beautiful and unusual glasses in the city). Yet, meh. They keep trying to create personalities with their staff, when they don’t really have that oomph? Honestly, it just feels like a social media feed being used because someone told them they should have an online presence. I appreciate that I’m currently being educated about optometrists issues with OHIP coverage – certainly something to learn more about. But, have I called my MPP? Nope. Based on the success of OPH and GoCleanCO, MVC needs to find its voice and stick to it. They clearly want to have fun, but haven’t figured out the voice to take on. They need to figure out why they post and when. It is currently a mixed bag that leads me to skip right over their messaging. They can do better.

What organizations do you think have a great social media strategy that I should start following?

References

Proudfoot, S. (2021, March 2). Good job, Bruce: The guy behind North America’s top public health Twitter account. MacLean’s. Retrieved from https://www.macleans.ca/news/canada/good-job-bruce-the-guy-behind-north-americas-top-public-health-twitter-account/

COM0015 – Blog #1 – My Favourite Social Media Monitoring Tools

My two favourite social media trend monitoring tools are Google Trends and VidIQ.

Google Trends allows you to search up any term or topic, and it will provide a rating based on how much search interest the term has. The feature I like the best about Google Trends is that it will provide related topics and queries based on the search term. I have a YouTube channel, and if I do not know what type of video to make next, I can search up the main topic of my channel, and it will provide me with topics that people search related to the main topic. As an example, the game I make content for, Eternal Return: Black Survival, has a related query of tier lists, because people want to know what the best characters in the game are. This lets me know that this is a good video topic for my channel. It also shows me what regions people are interested in, and this can let me know what subtitles I should add to my videos. For the previous example, the country with the most interest in this game is in Singapore, and the main language for Singapore is English, followed by Mandarin. This lets me know that I could expand my community if I included Chinese subtitles.

Photo by Serpstat on Pexels.com

VidIQ does a similar thing as Google Trends, but provides data specifically related to YouTube. VidIQ provides the exact number of times a particular term was searched on YouTube for the past month. This lets me know what topics more popular than others in that month. VidIQ also shows me what terms are most searched for my channel so that I can make a related video to that topic and have a better likelihood of doing well on them.

The best sources of news and updates for me are Steam and Twitter. Steam is an online store that sells and hosts games. The developers of these games post news updates through Steam. This is helpful for my YouTube channel as it lets me know what is new about the game or what has changed in the game so that I can make a video on these topics. Twitter does a similar thing as Steam does, but people see Twitter as more of a news source than Steam, and as a result, people do not comment on Steam news post but will comment on Twitter news post. This way it gives me information on whether what has been added or changed in the game is good or not. Twitter has information on so many related topics such as changes to YouTube. YouTube has a lot larger of an audience so the feedback people give is quicker and provides more viewpoints.

What are your favourite social media monitoring sites?

Photo by Soumil Kumar on Pexels.com

COM0015 – Blog #1 Tools and Sources

Two Favorite Social Media Platforms

I never thought a question about my favorite social media platforms would be so hard to answer. We now have so many different apps to choose from. For example: Facebook, Twitter, Reddit, Snapchat, Instagram, and that’s just mentioning a few.

So, I have taken some time to think about it, and check my usage on my phone. Lets be honest that’s the best way to tell how many seconds, minutes or even hours that we spend on our devices, right down to the app that we are spending the time on. I feel like I’m exposing myself here. (haha) I would have to say the two that I use most often, would be Instagram and Facebook. Big shocker! Facebook alone has somewhere around 2.85 billion monthly active users, and Instagram has 1.074 billion monthly users. That’s just amazing to me. Way to go Mark Zuckerberg and Kevin Systrom.

I enjoy using both apps. Facebook is more for keeping in touch with friends and family. I find it to be more personable, every day you get to see messages or pictures of people you actually know. As for Instagram, I find it more visual, you see advertising, funny little videos, and you can always find out what’s going on with your favorite celebrities or influencers. Some people may find it silly but when I have a minute I like to see what’s going on. There’s always something juicy and you just cant look away. Who is with me?!?!

I am going to expose one more thing about me and then that’s all you get. As of lately I’ve been addicted to TikTok. The brilliant minds that come up with these apps are amazing. I can’t say that I have downloaded an app that makes me both laugh and cry at the same time. I can make an educated guess, that a lot of you are guilty of the same thing. Who is the genius behind this you may ask? Well that would be Zhang Yiming, he is the Cofounder of ByteDance.

If you would like to check out the website for this, I will put it below this paragraph for you. Just incase anyone is interested. I had already knew this information from a documentary I watch a while ago. If you would like the link for the documentary just leave me a message and I will reply with the website.

https://www.businessinsider.com/tiktok-billionaire-zhang-yiming-net-worth-lifestyle-2019-11

Picture done by: Chris Davis

Two Best Sources of News and Updates

I’m going to be real and honest with everyone. Some people may not understand but I think some people will. The only news that I watch would be on YouTube or Google News and Google News pops up on my phone every morning. I like to be updated with what’s going on in the world, but I also don’t like to see all the negativity that’s on the news either. I like to consider myself to be happy individual, so I like to keep that momentum going. Negative news can shut a mood down real quick.

I am not oblivious to what is going, but I also don’t feel the need to have the news on 24/7 either. So basically, I know what’s happening, but I only check once a day and these are my to favorite ways to keep updated.

If anyone has any questions, please let me know and I would be happy to reply.

References

Salman Aslam. Omnicore Group. 28/06/21. “Facebook by the Numbers: Stats, Demographics & Fun Facts.” Website <https://www.omnicoreagency.com/facebook-statistics/&gt;

Salman Aslam. Omnicore Group. 28/06/21. “Instagram by the Numbers: Stats, Demographics & Fun Facts.” Website <https://www.omnicoreagency.com/instagram-statistics/&gt;

Photo by Chris Davies. “If Facebook just logged you out, don’t log back in.” September 28, 2018. <https://www.slashgear.com/if-facebook-just-logged-you-out-dont-log-back-in-again-28548100/&gt;

COM0015 – Blog #1 – Tools and Sources

COM0015 – Blog #1 – Tools and Sources

Social media has changed the way that we get our news and find out about goings on in the circles that we keep. Social media changes very rapidly and we tend to evolve with it. My primary news source from last year is different from the year before and will probably be different next year or the year after that. For now, I would say that I gather most of my news and updates from Instagram, and sometimes Facebook via two different sources: Narcity and CBC. Narcity is a Canadian media corporation who are ‘Canada’s leading publisher for millennials’, (Narcity Media, 2020) and they have over 20 Million daily readers (Narcity Media, 2020). They are members of the National NewsMedia Council which is the body that oversees ethics in Canadian media. This organization is both voluntary and self-regulating and this bodes well for Narcity’s journalism credibility (Narcity Media, 2020). They post local articles about Ottawa, Toronto and Montreal. I work in a live music venue that is also a restaurant and Narcity has been a very useful source of information over the pandemic. The province of Ontario has changed regulations for the restaurant industry many times over the las year and a half and Narcity has often been the first to publish updates on various zones and steps. They have also been a great source of information for pandemic trends for restaurants and live music venues, whether the topic was plexiglass barriers, live streams or takeout and delivery trends. Here is an example of Narcity’s style in their 2020 Year in Review featuring viewer submissions.

Narcity Year in Review Video Source

            The CBC may be one of Canada’s oldest traditional media outlets, but it has kept up with changing trends better than most of its competitors. The CBC are very present on Instagram, Facebook and Twitter, I often follow the link in bio on Instagram or a link on the other platforms to read articles on their app rather than looking at their app directly, as I used to. It is one of my favorite sources because I feel that it is the most trusted news source in Canada. The CBC is a very useful news source to me because it is national as well as local and CBC has always had a strong focus on the Arts. This is relevant for me in my line of work because they post articles about music and the Arts industry all over the country and at home and CBC Ottawa often promotes our events too. This is extremely beneficial to us because the CBC has such a wide reach and strong reputation. This is a great example of how one evolves with changing technology, from radio and television, to the website, to the mobile app and now through social media, CBC has always been my #1 source, only the delivery system has changed.

I was introduced to Brand24 in COM0013 during the process of monitoring and measuring a real company’s social media. Brand24 is great, it gives a very in depth analysis of a company’s digital landscape and I found that it picked up more mentions than did Google Alerts. Brand24 monitors social media and traditional media for mentions of the brand’s name (Brand24, n.d.). Google Alerts was useful as well because one can set alerts for multiple keywords associated with the company which allows one to cast a wider net. 

All in all, I found that Google Alerts wasn’t able to pick up as many mentions from traditional media sources as Brand24 was, and thus it made for a much better monitoring tool.

SimilarWeb was very useful for monitoring websites. This is important for social media because it allows one to see how people arrive at the company’s website and highlights the keywords that are most used for that company (SimilarWeb, n.d.). Knowing where website traffic originates from is very useful because it can help the company decide where to focus their efforts and their budget. 

What are your favorite monitoring tools?

Resources

Cision, (April 2020), ‘Narcity Media Joins the National NewsMedia Council & Announces Record-Breaking 2020’ Retrieved from https://www.newswire.ca/news-releases/narcity-media-joins-the-national-newsmedia-council-amp-announces-record-breaking-2020-858179313.html

SimilarWeb (n.d.), ‘tentree.ca’ Retrieved from https://www.similarweb.com/website/tentree.ca/#social

Brand24, (n.d.), ‘Brand24’ Retrieved from https://brand24.com

Blog #1. Tools & Sources

In the previous courses, I’ve learned that there is so much more in this world than just Facebook, Instagram, and Google. But, if I’m completely honest, I haven’t done much monitoring and listening outside of the lessons. However, I’ve spent a little time with it as my mom owns a small business in a small rural Alberta town, and since I manage her social media, I figure I should know what’s going outside of the likes on the content I create.

So with that, here are my go-to’s:

Google Trends:

My mom is in the hearing aid industry, usually directed at a more senior audience, but she has said that slowly but surely, her clients are getting younger. Whether it be military, law enforcement, or just someone who likes to listen to their music wango tango, everyone is looking for something different. With Google Trends, it allows me to see what people are searching for the most with hearing devices; Bluetooth capabilities, ear protection, cost etc. I can then take that information to my mom, and we can advertise as needed towards a new audience to meet the needs of a younger crowd.

While I haven’t had the chance to use this very much as you have to pay for it, I love the ease of managing multiple accounts at once and scheduling different posts. As a mom to a nearly two-year-old version of me (send help), I don’t have a lot of free time, and the time I do have, truthfully, I don’t want to be posting things. I want to play around with this tool a bit more and pitch it to my mom for full access!!

Photo by Scott Webb on Pexels.com

Now for the juicy stuff. Where do I get the info?

I personally love msn.com. It has all the stuff I’m curious about, from the essential things like the news to the most haunted spot in Canada or the top-rated flavour of cupcake. I love it all, and I find that MSN is like a one-stop-shop.

Next would have to Google News. I use Google for everything, from Chrome to Gmail, so the ability to open my internet and have access is super handy. I also like that it gives me various sources of news, easy to follow and read. It’s simple, no bells and whistles!!

Photo by Andrea Piacquadio on Pexels.com

I’m a girl who likes to keep things simple, and I find that with all the tools and sources I’ve mentioned.

Monitoring tools and news sources

So you are asking me: What are two of my favorite social media trend listening/monitoring tools and the two best sources of news and updates of interest to me? You want me to explain why I prefer those tools over others and the significance of the source as they relate to my professional development or organization interests? Well now. That is a lot.

Monitoring

Photo by Scott Webb from Pexels.

I have to admit, I don’t do a lot of social media listening or monitoring outside of that required for any courses. At work, someone does this for me, for the most part. Yes, I’m spoon fed this type of information. There is too much out there and I would be more overwhelmed than I already am.

That all said, when need-be, I have used:

  • Hootsuite
    • I have limited access through work and it does the trick to get a sense of what people are saying on social media
  • good old Google alerts
    • It might not be exciting, but it has all the power that is Google behind it, so you really can’t go wrong.

Both of these platforms are fairly easy to use and that is a plus in my books. Why make it complicated when you don’t need it often? I can set them up to monitor new topics that work wants me to learn about, or I can ignore them. I ignore most often.

News

Photo by Stanley Ng from Pexels

Now we get to where I shine – news sources. I love two sites for two very different reasons.

  • CBC
    • I am Canadian. This is where my news is found. This site speaks to all that I love. I find work-related news, local news, world news. And all that stuff I should know as a decent, engaged human being.
  • Celebitchy
    • Where CBC fails me, it is on the Hollywood gossip side. It speaks to my inner rumour-monger. it is an escape and simply put: love love love it. Who doesn’t need a little fluff in their day?

There are so many options out there, what sites do you use for monitoring? What news sources do you visit the most?

COM0015 – Blog Post 4 – Out of the Box

COM0015 – Blog Post 4 – Out of the Box

What unexpected applications I have found in the field of marketing and social media is a tough question to answer as someone who has come to age when social media first started to become more popular, and as someone who has grown up expecting the new trends.

That being said, something I have found unexpected recently, is Canva being introduced as a feature on Sprout Social. Appropriate and well-fitting graphics (i.e. the correct size for a platform so that it isn’t cut off etc.) in my opinion is crucial to a sophisticated feed. This can cause barriers to smaller teams or businesses that may not have a designated graphic design artist (or even entire team) that assists the content writers, editors and communication team members. I think applications becoming more integrated with each other to allow a more even-playing field is a great thing. I haven’t yet explored Canva’s possibilities in Sprout, however I look forward to exploring and having this new tool at my disposal.

What new tool or application has caught your eye recently? Share in the comments!