Social media has evolved, changed and enhanced the marketing game and has come to be a big part of our daily lives. It can be used for professional purposes or casually just to have some fun. With the growth of more online businesses in 2023, major platforms such as YouTube, Facebook, Instagram, Tik-Tok and Pinterest play a great role in advertising these companies’ products and services. Reaching new and potential customers through these online channels has become effective, quick and efficient as well as providing up to date news and/or entertainment. As a photographer, writer and editor, I rely on social media as an excellent place to advertise, grow and market my services, in an authentic and credible way while providing value for such services.
My favourite trend listening and monitoring tools would definitely be Google Alerts and Brand24. I have some experience using these two tools while completing the Monitoring & Measurement course in this program. They provided me with all the necessary information I needed to complete assignments and I would recommend these specific tools to anyone now entering the industry. With my first few weeks trial of Brand24, I was able to track mentions, comments and whether they were positive or negative. Google Alerts was sufficient in keeping me informed on how often the brand was being mentioned on the web and anything related. Theses are my preferred tools and I strongly believe they have the ability to provide the most accurate data which is important for any brand in today’s culture.
My two best sources for news, updates and everything regarding social media would have to be Sprout Social and Social Media Today. In regards to my professional development, they provide me with the latest trends and what I need to know in order to improve my online marketing activities. Because I am passionate about the subject, I can spend quite a few hours reading and analyzing various changes, updates and trends with the goal of improving how I navigate the different platforms. Both are great when it comes to exploring the online world and you will always be kept fascinated about the many evolving changes and progress that is constantly happening. Finally, I would like to say how grateful I am for these tools and resources as they will definitely improve how we manage and measure social media.