. . . gullible to clickbait.
As a self-described pop-culture junky I do tend to read a variety of social media that targets an audience with a fondness for the sensational. However, over the past few years, I have noticed more and more clickbait articles that always leave me feeling a little bit not right.
So what does clickbait mean? According to the Merriam-Webster online dictionary it is “something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest.”
With that in mind, I think I can safely say we have all encountered headlines on our Facebook timelines. Look what I found today.
Sure, I am tempted to look at photos that prove being a woman these days is tough. Don’t I know it! And now I want that affirmation. Show me those pictures!
However, digging deeper and reading a great article entitled Clickbait Tactics Do More Harm Than Good, I learned that
- humans are suckers for a tasty sounding headline
- really is a form of advertising
- tactics are often used to increase engagement numbers
So yes, you are being used for advertising. When I follow the link, sure I get a chuckle but I am also bombarded with ad upon ad. Some may fit with me (I guess I could buy groceries from food basics?). Others not so much (Dell EMC: hum. You’ve lost me).
So, I guess it is just best to be aware. Don’t believe everything you see online. After all, fake news is another topic I just don’t even want to think about! The article above is from almost two years ago and indicated that Facebook was trying to put a stop to such advertising. But, it doesn’t seem to be quite working.
Tell me about some of your more memorable clickbait experiences!
Clickbait gulliable #richer #smarter #sexier http://bit.ly/2SN32dz
Clickbait gulliable: be richer, smarter . . . http://bit.ly/2SN32dz