First and foremost, I need to commit to a plan! With so many options available, and trying to balance a busy life, it is so important to stay active and be efficient at managing various platforms, tools and networking events. Here are some areas where I can see require improvement in my current strategy: my LinkedIn account, blogging and capitalizing on in-person events.
I currently have a LinkedIn profile; but besides accepting or adding new contacts, I am not very active. In the next 6-12 months I hope to start posting my own material, actively nurturing relationships, joining groups, and following professional influencers.
I only started blogging as a result of taking this program. The blogs that I have published thus far are all school related assignments and not necessarily related to my interests/business.
On our website, we do have a “blog” section, which I plan in the next 6-12 months to populate with health, beauty and wellness blogs to drive traffic to our site. Specifically, I’d like to do a series on products that can be used to target specific health/skin care concerns. I would want to map out a plan, to ensure that the blogs are timely and relevant. Nothing worse than visiting a blog, whose last published blog dates pre-2000, poor neglected site.
Within a year, I hope to be seen as a pillar of knowledge in the industry to increase the conversion from online connections into in-person meetings and or phone calls.
In Person Events
I currently attend Meetup.com activities in a social/professional capacity. AtomyGates is also a proud sponsor of a meetup.com group to further advertise the business. To broaden my reach, I will start exploring professional events/ conferences through Event Bright and professional networking groups such as the Women’s Business Network in Ottawa. My take away from previous experience is to do research on the event and who is going beforehand so that I can go in prepared and confident.
I found this really great resource on networking, read up on some great tips online!