Turnstyle: WI-FI Marketing

Thank you for accessing our free WI-FI using your Facebook/Twitter account.
We know exactly who you are… and what you like… and where you go.

Your online personalized experience waits but two things need to be considered: consent and privacy.

Turnstyle: WI-FI Marketing via social media account access

This new tool, Turnstyle, is appealing to any business that wants to personalize their client’s experience, build their social media presence and encourage loyalty using technology instead of plastic loyalty cards/paper coupons.

Clients can log into a company’s WI-FI using their social media account in place of an assigned password. From this single sign-in the client is consenting to sign-up for this personalized experience and disclose their personal information to create that experience.

Image of a cell phone, login page for Free Wifi

Turnstyle Website

This personalized experience could include messages (via SMS, Twitter, Email) pushed-out to clients when they enter a “Hot Spot” location and again when they leave the location to ask for feedback on their experience. What a great concept for businesses, but what about their clients?

Terms of Service: fast scroll down, scroll down, scroll down… break (catch breath) … fast scroll down and consent.

Does anyone actually ever read those terms and conditions? Get your binoculars out to read the small font, 10 page terms in order to access free WI-FI at your local café or restaurant.

The Turnstyle terms of service are actually only 5 pages single spaced = 16 sections = 2611 words.

Oops! You just agreed to give them access to your social media account and signed-up for marketing pushes via SMS/Twitter/Email…

HAHAHA you thought you scored free WI-FI.

Privacy: Is this allowed? Well, you did agree to it.

There are a few methods to login to access free WI-FI via Turnstyle, but the most encouraged methods are Facebook/ Twitter.

In Section 2 of the Terms and Conditions, by agreeing, you allow the company access to your social media account when you login using Facebook/ Twitter:

“By authorizing Turnstyle to access your Facebook account, you hereby grant Turnstyle access to certain information in your Facebook profile, including but not necessarily limited to: basic information including (but not limited to) age, birthdate, name, gender, location, email address; extended profile information including (but not limited to) events, check-ins, “likes”, interests, friends, friends of friends, groups, etc.; and, other information which the OAuth procedure allows Turnstyle to access. By authorizing Turnstyle to access your Twitter account, you hereby grant Turnstyle access to certain information in your Twitter profile, including but not necessarily limited to: screen name, name, location, profile picture; and, other information which the OAuth procedure allows Turnstyle to access.” Turnstyle, Terms of Service.

The Turnstyle dashboard can collect the following information for companies to make their marketing campaigns more personalized:

– Overall foot traffic
– New visitors
– Returning visitors
– Outside opportunity
– Repeat distribution
– Gender
– Age
– Network trends
– Visit duration
– Social Wi-Fi users
– Favourite colour of underwear

That last one was a joke, but seriously… do you think your privacy is worth getting a personalized experience?

Turnstyle, Terms of Service. Website: https://getturnstyle.com/terms-of-service/

Turnstyle, WI-FI Analytics. Website: https://getturnstyle.com/features/wi-fi-analytics/

Twitter Turnstyle WI-FI Marketing #subwayknowswhatyouatelastsummer

facebook Did you know they are accessing your social media account when you login using Facebook/Twitter to get free WI-FI?  #turnstylewifimarketing #subwayknowswhatyouatelastsummer 

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Testimonial for sale

Ask clients for authentic testimonials

Like many other social media entrepreneurs, my online marketing business is built on sharing good news about the brand, be it about myself and or the product via social media.

Just having me promote the products day after day as “amazing, life changing, best thing that has ever happened to me” is not enough. Of course I think they are amazing, blah, best thing ever, blah… what I really needed was others to share good news about the brand.

I needed client testimonials that I could share via social media.

With this in mind, I sent requests out to the loyal consumers of Atomy asking them to share their experience using Atomy products. Facebook Live makes it easy to share a video.  Youtube is available for those inclined to use it.  The responses varied from “I am shy” or “I am not tech savvy” or “I love the product: but…”

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Got rejected a few times and flirted with the idea of paying for testimonials

After a few rejections, in an effort to save time, I looked to Fiverr for paid video testimonials. I discovered it was super easy and super inexpensive.

But, the word fake kept haunting the process and in the end I was not able to pay for deceptive marketing. I was not selling my brand out for the easy way.

To build relationships with social media marketing one must build trust and be honest to the brand and product. The platform base in social media would have to be one of real and sincere consumers.

 

But the Dietitian from the Kennedy Health Institute said I would lose weight. She is wearing a lab coat… it must be true 

The testimonial for sale was forgotten until I came across this CBC article on Sanpan, an entrepreneur from Fiverr, that specializes in making testimonial videos. So busted.

CBC Marketplace news – Sanpan

“Dressed in a lab coat, a woman speaks to a camera and says she’s a licensed dietitian from the Kennedy Health Institute in Washington — and that the she has information on a “great and healthy” weight loss supplement. It’s a glowing testimonial. The problem? It’s fake. The woman is not a dietitian and the Kennedy Health Institute doesn’t exist.” CBC News- Marketplace

The lights are on companies that took or take part in the business of Testimonials for sale. This type of marketing instills a sense of skepticism within the consumer; making it even more difficult to compete with these polished testimonials that are totally fake.

No one is ever going to believe that our Atomy testimonials are true. How can they after reading that article? Thanks Sanpan…

 

How to spot fakers

The tone of the review: John Falcone, an executive editor of Cnet.com, says that: “a real review is typically more moderate in its praise.” Real Simple, How to Spot Fake Online Product Reviews. A fake review in most cases will have an exaggerated and hyped tone. If it sounds too good to be true, it is probably not true.

Example, I look 20 years younger when I use Atomy = fake review.

Sounds like a marketing brochure: Christina Desmarais, an Inc.com contributor, believes when a review sounds more like a marketing brochure, with so much product details and jargons, there is a high chance it could be fake.

Example, The advanced skin care set with Korean Atomic Energy Research Institute, special high purification technology and fermentation technology changed my life; making my skin look 20 years younger = fake review. #saidnorealconsumerever

Atomy Canada

 

How to report fakers, Competition Bureau

I was amazed when I discovered this website, Competition Bureau. Especially the Advertising Do’s and Don’ts, great information for any business. I’ve never even heard of this governing body, in place to police fake marketing!

As entrepreneurs, we have a responsibility to uphold advertising standards.

As consumers, we have a responsibility to be aware and report deceptive marketing.

 

In the end, force your family and close friends to do testimonials for free (just kidding)

It is clear that testimonials do not come easy. You have to earn them. One must build trust and strong relationships before consumers will agree to complete video testimonials.

The biggest call to action: share your power – make a testimonial if you like the product. Testimonials are the best marketing tool if done in earnest.

Have you ever completed a video for social media marketing? Or have you ever seen a video testimonial you suspected was fake?

  Testimonial for sale, fake testimonials exposed! wp.me/p3QRy0-fGG

 #fakemarketingforsale #sanpanlovesatomy  wp.me/p3QRy0-fGG 

 

Competition Bureau. False or Misleading Representations and Deceptive Marketing Practices. (November 2015) Website: http://www.competitionbureau.gc.ca/eic/site/cb-bc.nsf/eng/03133.html

Demarais, Christina. How to tell if a review is fake, Techlicious. (August 2014) Website: http://www.techlicious.com/tip/how-to-tell-if-a-review-is-fake/ 

How to Spot Fake Online Product Reviews, Real Simple. Website: https://www.realsimple.com/work-life/life-strategies/fake-online-reviews

Szeto, Eric. Prolific video testimonial creator says there’s ‘nothing wrong’ with selling reviews, CBC news. (January 2017) Website: http://www.cbc.ca/news/business/video-review-testimonial-marketplace-1.3953793

 

If I try something crazy with my hair again, slap me.

Heart hair- love my hair

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Our hair is as individual as each of us and is truly an expression of ourselves. As the seasons change in our lives so does our hair. It is our history expressed in captured moments of hair evolution.

Me at 1 years old

Family photo album, Martine 1985

We have all played hairdresser on ourselves at one time; even went far enough to start cutting our sibling’s hair with childproof scissors. A little on the top for me, a little on the top for you, sister. Every parent’s nightmare =  your first haircut is compliments of your older sister.

Me and my sisters

Family photo album, Martine and sisters 1988

That is me to the right…and THAT was not a planned hair style. I cut a chunk of hair out of my sister’s bangs and then proceeded to do a job on myself. This was not the cool style of 1984. So like all things, time corrects it all.

Picture of me with a mullet

Family photo album Martine, November 1993

The next hair event was the home haircuts my mother gave us. I was cool in 1993 and did not think anything of it. Till now, this is a picture my mother shows a potential boyfriend. We shriek with laughter. You know the line you tell your mother: how could you have done this to me?! My mullet hair cut just kills me now.

Once I was old enough to know that the fairy hairdresser existed (but was way too expensive) or started questioning the home haircuts; my friends and I would experiment with hair trends.  It was hair dye: bleach, bleach and more bleach. The local pharmacy and voila, buy hair dye and magic I am a blonde. During this phase of self-expression I never had my haircut.

I wanted long flowing hair, but immediate long hair.

This would have been me, had I taken pictures.

Adobe Stock

This lead to my best friend adding hair extensions. Gaelle would spend hours, braid after braid. It weighed a ton and O.M.G. did my head itch, pure torture. I was so cool.

In my later teen years, I demanded salon quality hair products from my parents and treatments to help my damaged hair. Only to forget the consequences of the last experiment and try another trend.

Then came the pink hair. I was offered a gift from my mother. A trip to a real hairdresser. Wow, sure I will have a haircut and pink highlights. Once at the cash hours later the price for beauty was $300.00. Yes people stopped me on the street to comment on the beauty of my hair. Keep in mind I could never afford to maintain this hairstyle.

Lady Gaga- Hair https://youtu.be/Okq8xHrIZ8I

Now I have come to a full revolution and I am back to where I started.

Back to the start- full circle

Family photo album, Martine 1987

We are 2017, and I now keep my hair shoulder length and natural colour. I use quality shampoo, conditioner and visit the hairdresser for regular cuts. If I try to revert to my old days, please slap me.

Atomy Hair products keep my hair healthy and beautiful. Just like I was back in 1987. Look at that cutie!

Picture of my shampoo/conditioner

Atomy.ca

 

Just saying…

Invest in your hair. You wear it everyday

Very smart woman

 

  If I try to something crazy with my hair, slap me. #breakup=britneyspearsshavedhead http://wp.me/p3QRy0-ftg

  #takecareofyourhair http://wp.me/p3QRy0-ftg

Why is social media like skin care?

As a wellness ambassador for healthy skin, I have discovered an incredible product that keeps me feeling natural and radiant. Skin care, like social media, can be helpful or damaging. You will find that there is so much to learn and mistakes can be costly.

Skin care and social media have grown since its humble beginnings, and is now overwhelmed by its own greatness.

Overwhelmed with product choices?

  • Night Cream
  • Day Cream
  • Sun Cream
  • Eye Cream
Picture of various types of creams to demonstrate how it can be overwhelming

atomy.com/ca

Check out this helpful Facebook page, Spa Passion by Rachelle, that I follow to demystify skin care.

Overwhelmed with social media platforms?

  • Blog
  • Twitter
  • Facebook
  • Instagram
Picture of social media outlets and key terms to demonstrate how social media can be overwhelming.

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Finding time to establish a daily routine and taking a consistent approach will give you gratifying results and decrease that sense of overwhelmingness. Finding what works best for you, will entice you to be loyal to your routine.

Seek and you will find what resonates with you and your lifestyle.

Skin care consumers will try different products. Hence, that drawer of products that have never been used, or half used, or expired in 1999. Be assured, once you have found a product that works for your skin care regime, you will be loyal.

Social media is similar in that we try different social media sites seeking community, friends and interactions.  We are also guilty of having drawers of social media content that have never been used (2000 “friends” on Facebook – and we only connect with 10 of them), or half used (my poor linkedin account), or that we have been locked-out of since 1999 (instant messenger: MSN, ICQ). Be assured, once you have found your community, topics and/or people who you are actually interested in, you will be loyal.

Time to clean out your drawers. 

Once you are loyal, you will want to create a routine that fits your lifestyle. I use a 6 skin care system twice a day, consistently. The results are amazing! I have discovered a balance between the product I use, the skin I have, and the results that I want, to ensure that I’m maximizing quality (versus quantity = putting on cream every 5 mins like my sister who will not be named – #productjunkie).

To avoid the black abyss of “creeping” people all day, you have to a discover a balance between the social media tools you use, the time you have and the level of engagement you want, to ensure that you are maximizing quality (versus quantity = liking every post on Facebook – #mydogdiedandyoulikedit).

Quality vs. Quantity.

Check out what Steve Cartwright has to say about Quality vs Quantity.

Social media users, just like skin care product users, need to clean out their drawers and commit to a routine that produces quality. Are you in the habit of an amazing routine? Share what works for you?

facebook Why is social media like skin care? Time to clean out your drawer & commit to quality. http://bit.ly/2qdmmzg 

Twitter Why is social media like skin care? Who knows! #atomygatesknows http://bit.ly/2qdmmzg