Thank you for accessing our free WI-FI using your Facebook/Twitter account.
We know exactly who you are… and what you like… and where you go.
Your online personalized experience waits but two things need to be considered: consent and privacy.
Turnstyle: WI-FI Marketing via social media account access
This new tool, Turnstyle, is appealing to any business that wants to personalize their client’s experience, build their social media presence and encourage loyalty using technology instead of plastic loyalty cards/paper coupons.
Clients can log into a company’s WI-FI using their social media account in place of an assigned password. From this single sign-in the client is consenting to sign-up for this personalized experience and disclose their personal information to create that experience.
This personalized experience could include messages (via SMS, Twitter, Email) pushed-out to clients when they enter a “Hot Spot” location and again when they leave the location to ask for feedback on their experience. What a great concept for businesses, but what about their clients?
Terms of Service: fast scroll down, scroll down, scroll down… break (catch breath) … fast scroll down and consent.
Does anyone actually ever read those terms and conditions? Get your binoculars out to read the small font, 10 page terms in order to access free WI-FI at your local café or restaurant.
The Turnstyle terms of service are actually only 5 pages single spaced = 16 sections = 2611 words.
Oops! You just agreed to give them access to your social media account and signed-up for marketing pushes via SMS/Twitter/Email…
HAHAHA you thought you scored free WI-FI.
Privacy: Is this allowed? Well, you did agree to it.
There are a few methods to login to access free WI-FI via Turnstyle, but the most encouraged methods are Facebook/ Twitter.
In Section 2 of the Terms and Conditions, by agreeing, you allow the company access to your social media account when you login using Facebook/ Twitter:
“By authorizing Turnstyle to access your Facebook account, you hereby grant Turnstyle access to certain information in your Facebook profile, including but not necessarily limited to: basic information including (but not limited to) age, birthdate, name, gender, location, email address; extended profile information including (but not limited to) events, check-ins, “likes”, interests, friends, friends of friends, groups, etc.; and, other information which the OAuth procedure allows Turnstyle to access. By authorizing Turnstyle to access your Twitter account, you hereby grant Turnstyle access to certain information in your Twitter profile, including but not necessarily limited to: screen name, name, location, profile picture; and, other information which the OAuth procedure allows Turnstyle to access.” Turnstyle, Terms of Service.
The Turnstyle dashboard can collect the following information for companies to make their marketing campaigns more personalized:
– Overall foot traffic
– New visitors
– Returning visitors
– Outside opportunity
– Repeat distribution
– Network trends
– Visit duration
– Social Wi-Fi users
– Favourite colour of underwear
That last one was a joke, but seriously… do you think your privacy is worth getting a personalized experience?
Turnstyle, Terms of Service. Website: https://getturnstyle.com/terms-of-service/
Turnstyle, WI-FI Analytics. Website: https://getturnstyle.com/features/wi-fi-analytics/
Turnstyle WI-FI Marketing #subwayknowswhatyouatelastsummer