(Photo Credit: Warner Brothers Wonder Woman Promotional Still)
When was the last time you went to the theatre to see a film? What was it? Did the theatre seem packed or almost empty? I hear from friends and the media that theatre attendance is down, but would it surprise you to know that the film industry was up 1% in 2016. The verdict is still out for 2017 as we still have our last films debuting in theatres including the next Star Wars installment this December. In 2016 all films combined earned 38.6 billion dollars, that’s not something to laugh at.
So, who is still going to the theatre?
Out of that 38.8 billion dollars, U.S. and Canada make up 11.4 with international sales of 27.2 billion (with China taking the lead). In 2016 ticket sales where mainly made up by Caucasian viewers and a slightly higher attendance of woman over men. The movie industry has looked at these numbers and saw what were the big draws to the theatres, which in 2016 were action films (Captain American Civil War, Star Trek Beyond, Ghostbusters etc.) Flash forward to now in 2017 and we see a rise in action films, particularly superhero films. Films like Thor 3, Justice League, Guardians of The Galaxy Vol 2 all debut. The film industry listened and brought the most popular genre of film to the screen multiple times this year. Did they listen to their main movie attendance of a higher female presence in their theatres? Cut to Wonder Woman. It makes sense for the industry to finally release a female lead action/superhero film. Wonder Woman opened at 100 million dollars at the domestic box office, making it the highest opening film of the year until Thor 3 recently premiered. However, Wonder Woman does claim the title as the highest grossing origin superhero film making a total of 821.8 million dollars. This is just the first of many female driven action films to come.