COMM0015 Post#3 Professional Networking now and in the future

My present strategy for developing my professional network in person is that I am going to attend more meetings that appeal to my interest. For instance for an assignment I attended a town meeting about a pathway in between my Grandmothers house and her neighbours. At first I really had no interest in the subject, but because it dealt with my Grandmother and I knew she was very against the idea I decided to attend the meeting to expand my professional network in person.

I am a very shy individual and don’t like to express my opinion too much and that is another reason I never really wanted to attend this meeting, but it was actually a lot of fun and very interesting. I enjoyed seeing the different aspects of the pathway to different individuals. Some point on why there shouldn’t be a pathway were valid points and some were just silly. Watching people get very into what they are talking about is an interesting thing to watch. As the meeting got going I saw why my Grandmother didn’t want the sidewalk and I joined her side. So in the future I want to go to more town meeting that have an interest to me or deal with something I know is going on or my dads business, anything that appeals to me and I have an opinion about. Even if I don’t have an opinion at the beginning, I am sure I will by the end of the meeting just like in my first experience at a town meeting.

I don’t know a whole lot on networking online nor do I have experience on it, but I think this word press and different things like that appeal to networking online. So for now I am going to do research on different ways to network online and find which ones appeal to me the most. And then in the future I am going to keep up with doing those different activities, whether they are meetings online, group discussions online or things like this word press where I can post an opinion about something and can read other peoples opinions on may different topics and can reply back to them with what my opinions were on there posts.

Post #2 Organizations Strength&Weaknesses

The two organizations that I chose to do for this post are Inner Outer Beauty Worx and Max&Well Construction. Inner Outer Beauty Worx fits into the category of impressive social media strategy and Max&Well Construction needs to adopt social media strategy. The reason I was drawn to these two businesses is because I know the owners of each business very well and even though they are on opposite spectrums of work, I think that every business can benefit from having social media to promote their business and expand.

First I will talk about Inner Outer Beauty Worx because she has a very impressive social media strategy. Inner Outer Beauty Worx is a hair salon, but she also teaches yoga classes and sells jewelry. It is one lady who owns the company and she is the only person who works for herself. She does an amazing job of promoting everything she does through Facebook, Instagram and having a website. Her Instagram is filled with pictures of styles that she does, jewelry that she sells and anything fashion that she is interested in. Her Facebook has pictures as well, but also she has listed any events going on or deals she has on at the time. She has clients writing about the experiences they have had at her salon and yoga studio and she also takes the time to comment back which to me makes her a very dedicated business owner trying to communicate as much as she can with her clients, always thanking them for taking the time to write about their experiences. On the front page of her website there is a picture of her and a description of herself and her mission statement.



Welcome!    It has been a decade since the beauty industry welcomed licensed hairstylist, Tina Addorisio. After graduating from Marvel Beauty School, Tina began her hair styling career at Headlines Salon and Spa, in Stouffville, where she gained an abundance of knowledge and valuable experience. Her passion and artistry is displayed in her work. She creatively offers services from colours to cuts, to colour corrections and hair extensions. Her talents go above and beyond expectations

Then at the bottom she has raw footage of her live meditations because she is really big into yoga and mediating as well. Then she has links to click on for hair, yoga, Arbonne, Tina and contact. The hair section includes a gallery, which product she uses and the services she offers. The yoga link includes her yoga schedule, benefits of yoga, class location and workshops. I really love how she included the benefits because that can attract people even more to taking her yoga classes. Arbonne is a product she sells and on this page she explains what it is and the benefits of Arbonne. The Tina link is a page dedicated to just her where she explains who she is, where she is from, what she loves and what inspires her. And last is her contact information. She provides everything that you could possibly need through all her social media and I think how she describes herself attracts you even more to going to her for getting your hair done or trying out yoga and attending her classes. She is very inspiring through her social media. In my opinion she does everything right through her social media and this attracts over 80% of her clientele and keeps them in touch with her.

The other company I chose to talk about is Max&Well Construction. The reason I was drawn to this company is also because I know the owner very well, but he has no social media what so ever and I think he would really benefit from having some sort of social media to promote and attract more customers. I know through construction that word of mouth is a very good way to gain clients. When you do one project and it is successful they recommend you to their friends and family and so on, but it is always beneficial to have social media to attract customers you may have never got through word of mouth. That is the most important reason why I can think that the company should interacting and using new tools. The best way Max&Well Construction could start off to get a social media strategy is to start up a website. You cannot even Google the company because it will not come up and I think that is wrong. Starting off with a website is a great start and people will be able to search your business and see what your company offers and how to contact you. The owner does have trucks with the name and number and location on the trucks, but that is not enough. People may notice your truck and name, but not have time when their driving to write down or remember your phone number, so at least if you have a website, they can remember your name and search the internet for your company and your website will come up. Construction company’s won’t really benefit from Instagram, but a lot of companies have a Facebook page and I think that could be another step if the company really wants to expand more in the social media because almost everyone has Facebook and it just makes it easy for clients to find. Definitely though a website would be a good start and a huge benefit for attracting new customers.

COMM0015 Post#1 Tools&Sources

media has become a huge aspect in everyday life for many people and businesses.
Personally I do not like some social media and do not partake in many forms of
social media. I have an IPhone and I use it mainly for texting and calling
friends, family and also email on my phone is very helpful especially with
school. I find myself texting my friends a lot because I don’t have the social
media like Facebook and twitter, but I do know what they are all about and how
they work.

Facebook seems to be one of the most widely used social media that is out there.
I use to have Facebook so if I had to choose I would say it is my most
favourite social media tools because everyone has it and it helps with many
aspects of life. It keeps you interacted with friends and family from all
across the world by making it easy to chat with them. You are able to post
photos which lets you see what people are doing which is very effective because
for instant some of my cousins live in Germany and it is an easy way to see how
they live and what they are keeping up to. One thing I do miss about Facebook
is that it would tell me when all my friends birthday are. Now that I don’t
have it I had to find out from everyone and put it in my phone so I don’t
forget. Facebook just makes difficult things like reaching out to family and
friends far away or remembering birthdays simple. Organizations also use
Facebook by having a business page and you can follow upcoming events or anything
they are posting that you may be interested in.

Another social media tool I am familiar with is Instagram. All my friends love
it especially now that they have added an extra where you can upload a 10 or 15
second video so you’re not just looking at a picture you’re seeing the real
thing. Instagram helps you never lose out on a funny moment even if you weren’t
there. Just like Facebook, you can see what your friends and family are up to
through photos and videos and you can comment on them and keep in touch that
way. The thing I like more about Intagram than Facebook is it isn’t so much in
one. Instagram is only photos and quick little comments, it’s very simple.
Organizations also use Instagram, for instance a clothing store may post new
clothing they have in their store, that way you can keep up to date with what’s
new. Instagram could be helpful for me because I do hairdressing on the side,
so if I had a page where I could show people what I have done and styles that
interest me I could gain more clientele because people can see what I can
actually do.

News is a more difficult topic because there are so many different kinds of
news from news like in the newspaper, the weather, the sports scores and
updates and many more. My favourite news application is the TSN app. I love to
watch hockey, especially my Toronto Maple Leafs and if I am not by a TV when
the game is on, which is almost never, I need to be updated with the score. The
TSN mobile app does that for me and even sends me notifications when the score
changes. I can follow any game I want. It also keeps you updated on all
different sports/teams and all sports news, for example injuries or changes in
teams and coaches. This application is a huge benefit in my life.

I also enjoy the weather network application on my phone. I have to know what
the weather is going to be. Whether it’s for work, cottage, events or
snowboarding having the weather network is helpful. The weather network
application also gives you maps, 14 day trend, news, ski reports and so much

Sarah Schell