I am going to go a head and say it. The biggest rival of all time is the never ending battle between Nike and Adidas. This isn’t a hostile rival of any sorts it is just a classic battle for who is going to be on top of the sportswear game. There are so many sports with even more athletes wearing these brands everyday. Every team has players wearing opposite brands, it never stops. The real question is who is the superior brand? Go back and look, do the research to figure out what brand is better than the other. Adidas is the number 1 selling sportswear in Europe, but currently second in the world behind no other than Nike.
Both of these brands have athletes that they sponsor, so when those athletes compete in front of thousands of fans, we notice what they are wearing and become interested in the brand. It is such an easy way to advertise their brand to attract people to buy their products. Some of the biggest celebrities from Nike include: Lebron James, Tiger Woods, Rafael Nadal, Serena Williams, Kobe Bryant, and Cristiano Ronaldo. These are very well known athletes from multiple sports which makes it very easy to sell their products all over the world. Adidas is doing the same thing by having the following athletes promote their brand: Sidney Crosby, David Beckham, James Harden, Paul Pogba, Tracy McGrady. For these big companies it is a race for trying to get the biggest celebrities on their side representing their brand.
Personally I am a big fan of Nike. That’s not to say I don’t like Adidas because I do, but I feel like I would wear Nike apparel more. I am also a big fan of the athletes that represent Nike such as Tiger Woods and Kobe Bryant and following them on social media helps me stay connected. I feel like when I wear the brand I am also relating to those celebrities in a way. If we go back and think about how we originally saw the rivalry between Nike and Adidas it was simply who had the bigger brand and the biggest marketing campaigns. Now looking at it, we know there is so much more behind it. Many years ago companies were limited to how they marketed their products such as commercials and magazines, but now social media has increased the awareness even more. The next time you are shopping for some sportswear think about why you chose that brand: who else you are going to be representing? and get ready to pick a team Nike or Adidas?
Cnw Group/Adidas Canada Limited via https://hypebeast.com/
Twitter: What is your favourite brand? #Nike #Adidas https://www.insider.com
Global revenue of Adidas, Nike and Puma from 2006 to 2019 (in billion euros) ( Jan, 19, 2021), https://www.statista.com/