Author: ddoyler37

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A Classic Rival Between Nike and Adidas.

I am going to go a head and say it. The biggest rival of all time is the never ending battle between Nike and Adidas. This isn’t a hostile rival of any sorts it is just a classic battle for who is going to be on top of the sportswear game. There are so many sports with even more athletes wearing these brands everyday. Every team has players wearing opposite brands, it never stops. The real question is who is the superior brand? Go back and look, do the research to figure out what brand is better than the other. Adidas is the number 1 selling sportswear in Europe, but currently second in the world behind no other than Nike.

Both of these brands have athletes that they sponsor, so when those athletes compete in front of thousands of fans, we notice what they are wearing and become interested in the brand. It is such an easy way to advertise their brand to attract people to buy their products. Some of the biggest celebrities from Nike include: Lebron James, Tiger Woods, Rafael Nadal, Serena Williams, Kobe Bryant, and Cristiano Ronaldo. These are very well known athletes from multiple sports which makes it very easy to sell their products all over the world. Adidas is doing the same thing by having the following athletes promote their brand: Sidney Crosby, David Beckham, James Harden, Paul Pogba, Tracy McGrady. For these big companies it is a race for trying to get the biggest celebrities on their side representing their brand.

Personally I am a big fan of Nike. That’s not to say I don’t like Adidas because I do, but I feel like I would wear Nike apparel more. I am also a big fan of the athletes that represent Nike such as Tiger Woods and Kobe Bryant and following them on social media helps me stay connected. I feel like when I wear the brand I am also relating to those celebrities in a way. If we go back and think about how we originally saw the rivalry between Nike and Adidas it was simply who had the bigger brand and the biggest marketing campaigns. Now looking at it, we know there is so much more behind it. Many years ago companies were limited to how they marketed their products such as commercials and magazines, but now social media has increased the awareness even more. The next time you are shopping for some sportswear think about why you chose that brand: who else you are going to be representing? and get ready to pick a team Nike or Adidas?

https://www.insider.com/ via AP photo/Bullit Marquez
NHL star and captain of the Pittsburgh Penguins Sidney Crosby joins adidas. (CNW Group/adidas Canada Limited)

Cnw Group/Adidas Canada Limited via https://hypebeast.com/

Twitter: What is your favourite brand? #Nike #Adidas https://www.insider.com

References:

Global revenue of Adidas, Nike and Puma from 2006 to 2019 (in billion euros) ( Jan, 19, 2021), https://www.statista.com/

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My Brand Is Broken.

In the words of Warren Buffett, “It takes 20 years to build a reputation and five minutes to ruin it.” That is what I am here to talk about today. How powerful our words are, how much they can influence someone in a good way or a bad one, and the consequences our brand can take from our actions. Your brand is based around what you say and what you do. Think about musicians, we see them through how we hear their music. Same with athletes, we have this idea of who they are, from how we see them when they are in the spotlight. We need to take into consideration that there is always more to that person that we don’t know. We know them from their brand; when they mess up they are responsible for their social image.

What happens when you go from hero to zero? How do you bounce back or how do you move forward? These are things that we do not think about. Let’s say you were a famous celebrity making seven figures a year, you have a huge fan base and a successful brand. Then, one day you make a mistake and you lose all these fans, your reputation and now they see you in a negative way. How do you get out of this situation?

  • Step away from social media and the limelight
  • Approach the issue head on 
  • Change perception; try re-branding and a new platform

A great example of this is Tiger Woods, one of the greatest athletes of all time. Tiger Woods has 82 tour wins, 15 of them being major wins. He has been such a great influence to golfers all over the world because he was so talented at such a young age. In 2009, a serious scandal erupted around Tiger’s extramarital affairs, drugs, and alcohol abuse. His brand really took a big hit when the people of the online world decided to make his story theirs and put their opinions out for everyone to see. Tiger not only lost many sponsorships, but also his marriage. Tiger found himself in a tough situation, probably not knowing what to do, so he decided to step away from social media to take time to figure himself out before coming back to the game. I think he took the time to heal, physically and mentally.  Tiger came back in April 2019 to win the Masters. This is a man who had everything turned around on him based off of one horrible mistake he made, but I find it more fascinating how he came back to show everyone that he still is the best at what he does regardless of his past.  Tiger has publicly acknowledged his mistakes and is slowly and somewhat quietly re-branding himself.

2009 mug shot

image by CNN https://edition.cnn.com/

Tiger Woods reacts as he wins the Masters golf tournament Sunday, April 14, 2019, in Augusta, Ga. (AP Photo/David J. Phillip) via CNN https://edition.cnn.com/
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My Path To The NHL, or not!

@RandyRusson – Welcome to Hockey North

 Every young hockey player dreams of going to play in the NHL. Being under the spotlight, having thousands of fans cheering your team on, and of course the big bucks. That is exactly what I had planned as a kid, but here I am sitting in front of my laptop, 18 years old and not even on the radar for any sort of NHL team. At some point in your life you have to come to terms with yourself that the dream that you had when you were 5 years old might not be the career for you. Needless to say, I still have had a successful career playing hockey, so grab your popcorn and get ready to listen about my hockey journey….

We can rewind back to 2003 when I was living in Halifax, NS. My dad was a hockey fan growing up, so I am sure he couldn’t wait to get his son out on the ice; and that is exactly what he did. On went my stone aged CCM skates and helmet, and before I knew it I had some sort of passion for hockey. In 2007 we moved to Barrie, ON and a few years later I made my first competitive hockey team. At this point in time I was ecstatic! To finally see that I was good enough to play competitive hockey fueled me to want to be better. In 2012 we moved to Kanata, ON and as a 10 year old who just found out that I was leaving all my friends and my hockey team, I was probably pretty gutted. That didn’t stop me though, this was just another step towards my dream.

Fast forward to 2019 and opportunity knocks @NOJHL and the Hearst Lumberjacks, aka The Jacks!  I received an offer I couldn’t resist. An offer to go play Junior A hockey in Hearst, ON, so what do you think I did? That’s right, I packed my bags and took my talents up north. The @NOJHL is currently suspended due to the Covid-19 virus. I am home now, quarantining with my parents. I have been keeping busy with working out, skating at the outdoor rinks and watching the @NHL. I am not sure what I would do if I wasn’t able to watch hockey. Following @RandyRusson helps me gather information on what’s going on up north, my home away from home.

https://bit.ly/3a4FDMi@RandyRusson thinks the season up north might continue, do you think we should be hopeful??

https://bit.ly/3a4mEBj @lumberjacks2017My path to the NHL, or not! Is it time for a change?

https://bit.ly/2K @RandyRusson life in the lockdown

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What Can We Expect With the NHL Covid Season?

It is safe to say this NHL season is like no other. In my whole lifetime I never thought I would see the day where all Canadian teams are playing in the same division. The NHL has come together with a great system in order to have a season and let us watch the game we all love. The NHL has divided the league up into new divisions: Central, East, West, and North. We also can’t forget that there are no fans attending any of the games. The fans are half the game when it comes to playing a professional sport and not having them in the area cheering has to have an effect on the athletes. This season would not be happening if it wasn’t for the strict covid precautions.

Even with the new public health measures rules Covid has still found its way into the NHL. Multiple teams have had or has players that got Covid such as: @DallasStars, @Canes, @PredsNHL. Teams are still having difficulties containing the virus which puts the league at risk of being shut down. The question that I have after hearing this is, What do you do next?. Clearly there are changes that need to be made once again. The league I play in the @NOJHL has a system where we play the same team six times in a row and once the series is done we quarantine before playing the next team. This system would work well for the NHL only having a maximum of eight teams in a division.

Ontario public health to weigh possibility of NHL restart as lockdown looms – TSN.ca

The NHL is the only league that has continued to have a season throughout Covid. The junior hockey leagues in Canada have been postponed due to the strict restrictions and the lockdown. The @OHLHockey and @QMJHL have said that their season has been cancelled until the next year. For the younger athletes like myself that are trying to make it to the next level the cancelation of the leagues takes away a full year of development for us. If the NHL is finding ways to continue their season I believe that the other junior hockey leagues can do more in order to get everyone back on their skates.