Do People Know Your Story?
My story of how I started my business and the questions that applied.
While reading through the blog, John Jantsch had a list of questions to help you find your story. I found this to be helpful and I think that these questions could help anyone start a business, a blog, or any platform that requires telling your audience who you are.
When we did our mission statement for the business. My sister and I had to explain who we were, what we were trying to accomplish and how we were committed to staying up to date on the newest fashion and beauty trends.
When I started my business a few years ago, my goal was to sell products, relate to my customers and to include my customers. The type of business I had was selling fashion and beauty products for less. I wanted my customers to be able to buy nice things at an affordable price. I was able to buy bulk and sell low. It was getting to be very successful, until life got in the way, and I had to close. It happened around the start of the pandemic.
To achieve my goals, I needed to know what the customers wanted. To accomplish this, I had to research what was in style and popular at the time. I also reached out on my Facebook group page I designed and created for my business. Lastly, I asked my potential customers a few questions. Such as,
- What kind of beauty products you like to try?
- Would you prefer skin care, makeup, or both?
- What brands would you like to see in the store?
- Should I also include accessories?
Asking these questions and having potential customers take part and have an opinion, really made a difference. I didn’t want to have an overload of products in my house that no one wanted to buy. It was easier to order thing approximately every two weeks, especially the way fashion and beauty changes so fast.
My business was unique because it was just for my local area. We delivered, we allowed pick-up and the odd time we would mail a few things.
So, this is my story on how my business got started. One day I would love to do it again. I still have lots of products in my basement. I won’t be selling it though; it is from two years ago. I am sure the trend has moved on lol
Would you like to have a say/opinion in what goes in a local fashion and beauty online store? Or would you prefer to just see what is there?
We are a small community, it was easy because most of us know each other. This may not work in a big city.