Personal Branding Workshop
Personal Branding is crucial in this day and age where everything is going virtual. It is critical that we “brand” ourselves properly online, since that is our first line of defense when people, especially potential bosses look us up.
Our speaker was Emily Baillie, she is a social media professor in Humber College and McMaster University continuing education where she teaches Social Media and Content marketing, Social media listening and monitoring tools, digital marketing that focuses on industry trends and practices.
She is also a founder and a chief content creator for compass content marketing where she provides social media strategy, content creation, and community management services to small and medium sized enterprises.
There are four social platforms that she discussed, mainly:
- Twitter, and
For Facebook, it would be healthy to have a mix of personal and professional content. Posting a “humble brag” of achievements would not hurt. Looking after one’s Facebook profile and posts makes that person an excellent candidate for a particular job. Also, avoid anything political, since everyone has their own stand.
For Instagram, if one has questionable images it is best to keep it private. Otherwise, it is also good to have a mixture of personal and professional content. You can insert up to 30 hashtags per post, and that can get you followers so much faster.
At Twitter, always participate in conversations that are relevant to your industry of interest. This the Twitter profile of our speaker, and people come to her to speak about marketing and advertising, and she is always on the loop with the latest trends and strategies today.
Lastly, LinkedIn is where most hiring entrepreneurs and human resource managers go to see a potential employee. You should refurbish and continually update and beautify your profile to make sure it is professional but also authentic.
For the “about me” section, it has to be in the first person tense, and it is a space where one could showcase one’s personality, strengths, and any research interests. “Featured” section would be the achievements and feats that you have reached in the course of your career.
At the end of the event, we went into two discussion rooms to check out each other’s LinkedIn
This event brought about a breath of fresh air in how to address the lacking pieces of my LinkedIn profile, and therefore makes me think about reinventing myself and how I can be my own brand. I need to constantly attend events like this to challenge me that I am a work in progress and I have to continually create myself to be heard and to make a difference as well.