Swiping to Success: Is Tinder is the Best ‘Out of the Box’ Marketing Tool?

Social Media has become a super prominent form of marketing in the last several years. Because it has become so popular and so expected of a company,  brands have come out with a countless number of creative and unique social media campaigns. Almost every day it seems that there’s a new funny, cheek in tongue campaign released.

On of my favourite and, in my opinion, most creative way that I have seen brands use social media is companies using Tinder to advertise their products. It may shock you to hear this about an app notorious for bad pick up lines and hookups, but I’m telling you: this idea is GENIUS. Everyone uses Tinder. EVERYONE. Advertising on the app is literally just reaching out to a huge, concentrated pool of millennial. The official stats are 50 million Tinder users with 79% falling in to the millennial demographic and brands are jumping on board.

Several movies and TV shows have created fake profiles for their characters. For example, a fake profile of a totally beautiful, 25 year old called Ava popped up at the music festival SXSW. After matching, the user would have a bit of cute banter with Ava before being redirected to her Instagram account which advertised the movie Ex Machina. Users may have thought they were matching with Zac Efron, Adam Devine, Aubrey Plaza, or Anna Kendrick when profiles of their characters from the movie Mike and Dave Need Wedding Dates began popping up on the app. After matching, users would be sent a message from the character asking them to go see the movie.  TV shows like Suits, The Walking Dead, and The Mindy Project also created profiles for their characters.

Brands have used the dating app as a marketing platform as well. Dominos used the app to advertise a Valentine’s Day pizza date (Netflix & pizza sounds like an amazing date, in my opinion!). Even brands which don’t seem particularly romantic like Ford and Uber have used the app. One of the cutest ads I’ve seen was for Kellogg’s Pop Tarts. The ad suggested that users “heat things up tonight” and featured photos of Pop Tarts doing things which can be found in typical, real Tinder profiles.

Even more surprising is brands using the app for social good (and no, I’m not joking about this). Amnesty International ran an ad campaign over International Women’s Day to raise awareness about forced marriages. After matching. users would be redirected offsite for more information. The Body Shop ran a campaign centred around Reggie the red shanked douc monkey to raise awareness about endangered animals. There have even been ads warning users about STIs that have been spreading in the area. Although this ad was quite controversial, it seems very relevant to an app known for hookups!

This is a really great, fun option for advertising on social media. Not that many companies are doing it yet, so it doesn’t really impact the user’s experience meaning that it’s still viewed as something cute and quirky rather than annoying. The advertisements will really register with the users as they will have the user’s undivided attention as it occupies their whole screen. It’s effective because it’s informative, compelling. rewarding, and entertaining. It doesn’t appear overtly as an ad, which really no one likes to have an ad interrupting their social media use, the ads blend in to the context of the app. As with the Ex Machina Ava ad, it looked so much like it was part of the app that it actually fooled people in to thinking that they were going to get a real date out of this match!

 

The Best Meal of the Day and Networking?

It’s no secret: I love brunch. Just a quick scroll through my Instagram will make that quite clear. It’s the best meal: all the best foods AND it’s acceptable to drink (bottomless) prosecco before noon? Sign me up! Networking, on the other hand, is the absolute bane of my existence. It’s awkward and unnatural and simply no fun at all. So how did I find myself combining my favourite meal with my least favourite thing?

The Hong Kong Brunch Club, that’s how. The Brunch Club may be the best thing that has ever happened to me because, honestly, it’s made networking really easy. Brunch Club is a group of about 50 women, all between 24-45. We meet up one or two times a month for brunch and just have a lovely time chatting and eating. Most of the women are in marketing, public relations, TV production, or travel blogging/instagraming. We generally just meet and chat about our interests and our lives, meaning it’s been really easy to connect with these women as the setting is quite laid back and it’s easy to find common ground to get the conversation going in a natural way. On occasion, our work does, of course, creep in to the conversation. I love when it does. it’s so inspiring to have met such amazing women who are all, essentially, doing my dream job while also being able to travel and live abroad – talk about living your best life!

I’ve met so many great, inspiring women through Brunch Club. There’s Thanh: Thanh has lived and travelled everywhere and speaks many languages. She has a hunky Swedish husband and the two most adorable children I have ever seen. Thanh has taken her passion and turned it into something amazing. “I had a lot of travel photos I didn’t know what to do with”, she once told me at brunch, “so I put them on Instagram”. Her Instagram now boasts over 100k followers and is full of the most beautiful travel photos I’ve ever seen. She runs all of this while working a 9-5 job and being a great mother – amazing! Or Rose who works in TV production – she has travelled all over the world for work scouting out locations and shooting TV shows. She’s currently working at a big TV studio here in Hong Kong producing a new show and running all the social media promotional campaigns. Although it keeps her super busy, she is always raving at how much she loves her job and I don’t blame her! There’s also some amazing entrepreneurs who attend Brunch Club. Take Bek for example: she’s recently left the profession that she’s been in for decades to start her own business, a company which teaches children to make jewellery. She’s amazing at promoting her own business and is truly following her passion.

The Brunch Club ladies LOVE a photo shoot! Here we are at Hong Kong’s famous Instagram Pier following a brunch in Kennedy Town.

I have learned so much, made some new friends, and gained some new LinkedIn connections by attending Brunch Club over the last 6 or 7 months. It’s very interesting to speak to women who are successful and thriving in the field which I am trying to enter. It’s been great to have them for support, in a way mentoring me, as well as I complete this course and apply for grad school. Through the Brunch Club, I was even offered a volunteer position moderating the Facebook group and planning events for the Hong Kong chapter of Girl Gone International, a group for women travelling or living in Hong Kong; an experience that has been really fun, but has also provided invaluable experience.

I definitely hope to seek out a group like this in the next city I’ll call home, Toronto. It’s important to remind myself that networking in a casual setting is just as good as going to the more formal, stuffy networking events. It’s great to build connections all over the world and to have people who can guide you through career decisions because they’ve been there before. I am so thrilled with having found the Brunch Club as its become a weekend activity I greatly look forward to… and benefit from!

Networking around the Globe: Each of us in this photo is from a different country! (Canada, South Africa, Australia, Belgium, Estonia, and the US)

 

 

 

 

 

Networking, Ugh.

Networking is the bane of my existence. Considering that I am a very outgoing and social person, this may come as a surprise to some people.  I just really, really, really dislike networking; it’s scary and the whole process just feels a bit forced and unnatural. I’m learning, however, that no matter how uncomfortable networking may be it’s a very important part of adulting… and possibly getting a job.

Recently, I attended a networking event for alumni of my university who are living in Hong Kong. It was super awkward. I only knew two people in attendance and I was the youngest person by, well, a lot. The night actually turned out pretty well and I left with a stack of business cards. Over the course of the week following the event, I looked everyone up on LinkedIn and sent them a request to connect with a personal message saying what a pleasure it was to meet them at the alumni event. I got really nice messages back from them all and i definitely feel like I’ve forget great connections.

The event also made me realise how great networking with alumnus is. It’s an easy way to meet a group of professionals who you already share common ground with: your alma mater. This reigned really true for me at the event. I went to a small liberal arts university which means that the close knit family feel spans generations of graduating classes. Everyone could bond over similar experience in the charming little coast town where we all spent four years. Not only that, but one way or another we had all found ourselves in that dim sum restaurant 12,000km from campus in the heart of Hong Kong.

Now that I’m going to be heading off to grad school in the fall, I’m going to have to take networking a little more seriously. It’s all about who you know when applying for a job, after all. I have some great friends in amazing jobs that I know are great, easy, natural network connections but I think I’m going to have to expand my circle. I think my strategy for networking over the next several months will be all about personality. Networking doesn’t have to be done solely at formal networking events, but also just with people you meet in your everyday life. I think that will be the trick for me as it feels much more natural and casual, which I appreciate. I think the key to this is following up after meeting via email, text message, or LinkedIn.

Although I wish that someone would just hand me my dream job, I know that this isn’t going to happen and that, unfortunately, networking is what is going to get me closer to finding that dream job. With a bit of effort, a lot of confidence, and a great first impression I think I can do it! No pressure, right?

Social Media Masters….And the Rest of Us

With social media being such a huge part of marketing campaigns, it’s just expected that brands will put forth amazing, funny, eye catching content. Many big brands definitely deliver on this, but sometimes they stumble… or sometimes their social media is so boring and bland that everyone unfollows and forgets about them.

Domino’s

Domino’s Tweet to Eat Campaign

One of the big brands with really great social media presence is Domino’s. As far as fast food companies go, Domino’s is leagues ahead of their competition and consistently deliver engaging campaigns which have really elevated Domino’s reputation in the world of pizza over the last 8 years. Their first campaign came when sales had reached rock-bottom. The campaign they chose, The Pizza Turnaround, would have been a real risk for any other company as they were admitting to their shortcomings, exposed photography tricks, and featured negative tweets and clips from focus groups. The transparency paid off and reinvented the brand as an honest one. Since then, they’ve earned some serious street cred with younger customers due to their ability to keep up with trends. They’ve allowed people to order pizza simply by tweeting a pizza emoji in their tweet to eat campaign and delivered pizzas with robots and reindeer; whether or not these are effective forms of pizza delivery is questionable, but it was great for brand awareness! In 2016, Domino’s introduced Dom the Pizza Bot – an automated chatbot (which is super trendy for 2018!) for Facebook messenger. Dom is a super cute chat bot who definitely provides some laughs while ordering. With these examples, it’s easy to see why Domino’s is coming out on top!

General Electric

You may be surprised to see that GE is joining my ranks as one of the top brands on social media, but seriously – their campaigns are genius! They’ve got an amazing Instagram full of beautiful photos! Starting in 2013, though they’ve run it a few times, visitors to the GE facilities are encouraged to use the hashtag #GEInstaWalk to share photos from their visits. In an unexpected twist, GE also has a Pinterest. They have many great boards, but my personal favourite is the one called “Hey Girl” which features pick up lines on photos of scientists. It’s not all about the kitschy, funny posts though. GE really sets themselves up as a leader in the industry, all the while showcasing their own technology, with some really amazing science videos (and this is coming from a girl who has gotten most of her science knowledge from Bill Nye). GE jumped on board with Snapchat early, in 2014, and have been using it to connect and engage younger audiences by posting informative science videos and even hosting special guests such as Buzz Aldrin in celebration of the 45th anniversary of the moon landing. In 2016, the took social media with them as they set up sensors inside a volcano in Nicaragua. We could all follow along with this amazing journey on Snapchat and Instagram – talk about cool!

The Bad

Not all brands knock it out of the park with their social media attempts. It’s difficult, however, to think of many brands that don’t have a great social media strategy. It’s easy though to think of some blunders big brands have made when posting online. Maybe they’ve uploaded the wrong photo or offended someone, by now I think we’ve seen it all! Dove is known for its great “Real Beauty” campaigns which aim to boost women’s self esteem, but dropped the ball last year when they decided to reshape their shampoo bottles to reflect the different shapes and sizes women come in. While this may *sound* like a great idea, in reality it offended a lot of people who claimed that this campaign shows that \there is best body after all.

And who could forget the infamous Kendall Jenner Pepsi Ad? The ad caused a huge amount of controversy when it was accused of being a tone deaf ad which trivalising the Black Lives Matter movement by having their product seem like the answer to peace during a protest. A boycott was immediately called and the ad was removed, but Pepsi’s reputation has taken a hit.

The Little Guys

When it comes to social media strategies that are bad overall, we can usually look to smaller businesses who maybe don’t have the know-how or the funds to get a great, effective campaign off the ground. Recently, I drafted a new social media strategy for a non-profit graduate scheme which I had the pleasure of being apart of last year. With the exception of revamping the website, the suggestions I made were things the company can do for free with the use of social media. These are things like coming up with keywords and allowing for reviews via Facebook to increase their SEO and making a calendar for their posts. The company is super fortunate in that they employ around 90 young people each year – 90 talented young people! We had bloggers, photographers, and videographers in year. Harassing the talents within your organisation can be a great way to boost moral and seriously improve your social media! Also, young people know what they’re doing online for the most part and can give some really great, creative suggestions! Chatteris, the non-profit I was involved with, also has a really amazing company culture! There are weekly events which include everything from Street Food Tasting to Learning African Dance, clubs, sports teams, and work parties. Focusing on these events and posting about your awesome company culture can really boost your business’s social media as well!

Social media isn’t always easy… not even for the big guys! We can learn from the success of the big guys – being creative and having fun with it can go a long way in improving your reach- and can also learn from their failures -knowing your audience and ensure that you are being sensitive towards them- which can save you from making some embarrassing blunders like Dove and Pepsi!

 

Keeping Up with Social Media Trends

The thing with social media is that everything changes fast. Keeping up with all of these changes and trends is challenging, but extremely important for ensuring the success of your brand’s social media platforms. There are loads of free tools available online to help you keep up with trends, here are some of my favourites:

Hootsuite:

Hootsuite is an amazing tool because it allows you to do so much, including staying on top of trends. Hootsuite’s blog is a great resource for keeping up to date on social media trends as well! Definitely worth checking out.

Reddit:

You may be surprised that this is one of my go-to sites for spotting trends, but Reddit isn’t called “the front page of the internet” because it’s all about cats and porn. Reddit can be a great resource for spotting trends as it’s neatly categorised and has boards, “subreddits”, for everything. News and updates appear very quickly on Reddit making it a great way to stay in the know.

Google Trends:

Google trends is quite an expansive tool for keeping up with trends as it allows you to see what people are saying on blogs, videos, websites, social media platforms, etc. It covers a lot of ground which gives a very broad view and can help you make informed decisions. You can also set alerts for specific keywords which allows you to stay up to date on exactly what you want to know without having to wade through everything else.

 

I like to use these tools because they are user friendly, always up to date or ahead of other sources, and allow you to have a broad and fairly comprehensive view. They’re also super straightforward, which I appreciate! Because these tools allow you to see so many sources, it’s a great way to see news and information from experts, influencers, and your competition and allows you to react quickly. This is a super important factor if you want your brand to stay relevant in the ever changing landscape that is social media.

The Importance of Storytelling on Social Media

Storytelling is one of the most important elements to having a successful social media strategy, it’s truly a powerful tool. It’s effective because humans are wired to use storytelling as a way to make sense of the world.

Snorkeling at the Great Barrier Reef in Australia

Storytelling helps your audience to connect to your product or brand. They’ll understand you better and it’s more enjoyable to be following someone who shares stories rather than simply pushes a product all the time. If the story is relatable, memorable, or has a resignation with the audience, there’s a better chance of them remembering your brand. Storytelling is also an awesome way to have your personality or the personalities of your team members shine through. Having a more ‘human’ and personal approach to social media builds the trust of your audience. It is, however, important to remain 100% authentic. If your personality starts to come across as fake, the trust you have built up will be lost.

My driver in India LOVED having a drink on the road!

For my brand, storytelling is really important: it gives my audience a genuine glimpse of my personality as I am a very chatty person who loves to tell stories (anything to get my friends laughing!). It also gives a great angle to my content. Lots of travel blogs simply tell the reader where they went and what they did there, more like a list. The best stories from my travels are the funny ones; usually the stories where the situation was not funny at the time, but I can laugh at now. For instance, my driver who drank whiskey and texted on the busy highways of India, the bus in Cambodia having bunk beds instead of seats, or getting stung on the face by a jellyfish in Australia. If I were to incorporate stories from my travels into the list of what to do, or perhaps in my case what not to do, it would be more engaging and entertaining for the reader and shows that I’m a real person. This would build a community around my content while give me an edge over the competition!

The benefits of storytelling on social media are undeniable, so start posting your best tales!

Telling Your Story: What Business Choices Have You Made That You Regret?

My journey to blogging has been a long one. When my university graduation was looming and I had no plans, I decided that I would just start blogging. To be honest, I actually had a pretty great plan for that one. I wanted to call it “Lipstick and Politics” and the idea was to merge my soon-to-be-acquired Political Science degree and love of beauty and makeup; I’d write posts explaining the significance of current events using Layman’s term along sides posts about beauty products. The target audience was to be any woman who wanted to stay informed and look good doing it. I figured I’d just post a lot and eventually get sponsored by some makeup brands and be able to make a living off my blog. My present-day self is rolling her eyes at my past self.

As graduation grew ever closer, I kind of panicked and accepted a job in Australia. This was a big turning point for me: my interests shifted fairly dramatically from eye shadow pallets to passport stamps. I can’t even tell you how many people suggested that I keep a travel blog. Did I listen? Of course not. I thought it would be too difficult, I didn’t know how to get started, and I often got hung up on the domain name of all things. Nowadays, nearly all of my posts talk about my hypothetical travel blog. Again, I think I’ve come up with a pretty solid plan and found a niche, but again I have no follow through. This is my business regret. I wish that I would’ve taken my ideas, made plans, and turned them in to reality. Who knows, someday I might wade through all of my travel blog post ideas, memories, and photos and put something together but for now, emmaonthemove remains just an idea.

 

Check out this article by John Jantsch and consider some of his questions to determine whether people know your story!

My Personal Brand: What Sets Me Apart?

Although I haven’t started my own travel blog yet, I have spent lots of time through this course thinking about my personal brand and how I would sell myself as a travel blogger. Travel blogs are truly a dime a dozen, so I feel as though it’s imperative for me to showcase my true self and to find my niche.

There are lots of travel blogs aimed at luxury travel or backpacking travel, but I consider myself somewhere in between… A “flashpacker” and a diva on a dime. I like to travel and have an amazing experience, but on an economical budget. And unlike the traditional backpacker, notorious for elephant printed harem pants and being just generally a bit on the dirty side, I like to look good doing it. I have been following two blogs that have a similar vibe for a few years now. The Travel Fashion Girl which told me how Crocs flats are the best shoes for travelling in Europe, comfortable and lightweight yet surprisingly stylish, and Hippie in Heels which had great tips for dressing appropriately and stylishly in India. Much like these blogs, I also value looking somewhat decent no matter the locale. Unlike these blogs, however, I am a curvy girl. Packing and styling outfits and even travelling experiences are often much different for the large and in charge. I’ve been greatly inspired by a wonderful lady named Annette who started a Facebook page and Instagram account meant to be a tool and community for, as the name suggests, fat girls travelling. The vast number of women in this group shows me that there is definitely an audience looking for fat girl travelling hacks.

A photo from my trip to India this month – it’s all about the accessories!

I think my friends would say my best traits are my sense of humour, charm, and confidence. I’m often called a great storyteller and thrive on making people laugh. I think my personality combined with targeting a niche audience: Large and in charge, fashionable ladies who want to see the world would definitely garner a wide following (no pun intended). If I was to be successful at this blog, though, it would be very important (and a personal priority) for me to really ensure that my personality shines through. I know this audience is out there looking for content, it’s only a matter of creating it!

B2C Case Study: How Torrid Interacts with their Shoppers

In the past few months, Torrid has become one of my favourite places to shop. Torrid is a clothing store for women size 10-30 which has opened 400 stores across the United States since 2001 and 15 locations in Canada since 2015. This brand is amazing when it comes to body positivity and even hosts a model search each year to choose an everyday girl to be the new face of the brand – it’s pretty awesome.

In addition to their website, Torrid has accounts on Twitter, Facebook, and Instagram. They also use email marketing with an opt-in option when you sign up for their points programme in store.

Recently, Torrid has used a more traditional form of marketing in the form of a rather

Betty Boop advertising Torrid on Project Runway

gimmicky, but cute, segment on Project Runway where an animated Betty Boop appeared alongside the real contestants to advertise Torrid’s new Betty Boop collection. In the show, Betty would be modelling the winning contestants design. I thought that this was actually quite a cute and unique way to advertise the brand. It certainly reaches out to the right demographic and potentially to new customers. It may also draw in new shoppers who are fans of the show but haven’t shopped there before. I give it a high score for cuteness, at the very least.

In terms of social media, Torrid has made a wise choice of which platforms to use. However, I’m not sure that they are using their social media to its full potential. When looking at the brand’s Facebook, Twitter, and Instagram pages I immediately notice one thing: all three platforms have exactly the same posts all the time. Although users may not connect with Torrid on all three social media platforms, this strategy doesn’t encourage shoppers to use all three as they won’t be getting any additional information or offers through the various platforms. Their email marketing is different though and does provide recipients with great deals and information. In terms of engagement, I’m not convinced that Torrid is there yet. There are definitely fans of the brand commenting and interacting on their posts, but it really isn’t up to the leve

ls it could be. Torrid has 64.3K followers on Twitter, yet their twitter posts garner only a few likes and replies and very few retweets. Instagram is much the same. While the brand boats 528K followers on their page, each posts receives just over 3000 likes. I was, in fact, really confused and disappointed by the brand’s Instagram page. I scrolled down through many posts and only once saw the brand asking a question for its audience to answer in the comments. In my opinion, this is the easiest way to foster interaction! There didn’t seem to be any specific hashtags to use to reach out to the brand. Their Instagram bio does mention #TheseCurves, but when I did a quick search through hashtags there didn’t seem to be many posts and no recent ones. I couldn’t find any evidence of any influencers either. I did a quick google and found that in May 2017, Torrid through an influencer pool party to promote their latest swimwear line – this is where the #TheseCurves came from! It was a little disappointing to see that there has been little outreach to influencers since then and no new hashtags nor any promotion of their existing ones. Torrid’s facebook page leaves much to be desired: I read through lots of comment threads and was disappointed. There were lots of comments, but no evidence of any brand interaction. People were asking questions about the products and other followers were responding to their questions with conflicting information. This is not good. It’s not enough for the brand to simply post on their social media and hope for the best. You cannot rely on simply passively listening to what your customers are saying, there needs to be a response. Responding to your audience on social media allows them to see the brand in a more personal, humanised light and builds further trust – an excellent thing for the brand, of course!

 

I believe that Torrid could easily revamp their social media strategy and achieve much greater success. Continue posting on the same content on Facebook, but have a small team who is ready to reply to comments. Switch things up a bit on twitter. Ask more questions to their audience, retweet tweets mentioning the brand or showing off their Torrid outfits, and post some content from other sources. Instagram needs a bit of an overhaul: reach out to some influencers and, perhaps more importantly, reach out to the audience to crowdsource some content. This makes new posts easy for the brand and encourages engagement and it’s easy! Online retailer ASOS encourages their users to hashtag their Instagram photos #AsSeenOnMe for a chance to have their photo featured on their website or Instagram page. I think Torrid needs to do something like this.

It can be hard to develop a social media strategy, but when you do it’s important to commit. One of the greatest mistakes that brands make is failing to invest sufficient time and energy into their social media or creating the platforms, posting a couple of things, and expecting the platform to do the work for you. Spoiler alert: This is never going to work no matter what your brand is trying to advertise. It’s quite disappointing that a brand as fabulous as Torrid can have such a lackluster social media presence. With a few quick and easy fixes, I know Torrid can be a social media superstar!

 

Finding My Target Audience

Finding your target audience is the first step in designing your communications strategy – if you don’t know who your audience is, how can you expect to provide them with content they’ll enjoy? For the purpose of this blog post, I’m going to imagine that I’m finally following through with creating a travel blog; a real travel blog that I’m serious about. Travel is something that I’m very passionate about, so I figured that this would be a good place to turn for this post.

Demographics

I’d start by determining the demographics of my blog; I think it would be wise for me to write to an audience I know and can relate to. Thus, I’d aim my blog towards females aged 20-40 who are, primarily, single – definitely those who do not have children as I have no idea how to travel with kids in tow. These women would likely have graduated from university or would be currently pursing their degree. My blog would be targeted at women of all ethnicity, something I think would be very interesting, and is very important, with a travel blog! This last point is important because women of all ethnicity and backgrounds don’t always have the same freedom to travel or encounter various visa restrictions, it’s important to have everyone feel included on my platforms.

I am currently a member of several different travel groups for women on Facebook. These groups are really eyeopening to the possibilities surrounding demographics of my travel blog. The women in these groups are aged 17-70+, I’ve even seen regular posts from an 85 year old frequent flyer. These women come from all over the world and although there are sub-groups and specialised groups, we all come together because of one shared interest: a profound desire to see the world. I have chosen, however, to focus my posts on readers aged 20-40 because that is the age range I am most comfortable with as they would likely share a similar lifestyle to me.

Psychographic

For my blog, I feel like it’s very easy to narrow down the psychographics of my audience. These women would all be interested in travelling, of course, but I would likely post a lot about what food I ate, activities I did, and what I wore while I was on holiday meaning that these women would have to also share at least a moderate interest in these things as well. In terms of what class I would be targeting, I would aim to be the most inclusionary as possible, if only by default. I am by no stretch a luxury traveller but I’m not one that likes to rough it in the cheapest of accommodations. I like to think of myself as a flashpacker, a diva on a dime, a champagne-lifestyle-on-a-beer-budget type of girl. I think everyone can take a little something away from this as I think most people are keen to save a few dollars when they can!

Getting to Know my Target Audience

As I am already an active member of these travel groups, I feel like I have a great idea about what the women in my target audience are looking for. Listening is so important to succeeding and I feel that this has given me a great jumping off point! It would be awesome if I could make a partnership with these Facebook groups, but at the very least I can use these groups as a platform to advertise my content.

Now that my demographics are sorted, I can finally start up this travel blog! The only question that truly remains now is if this blog will ever become a reality?