When I enrolled in this course, I wasn’t quite sure what to expect. I had experience with social media through my own personal uses but with my new job position, I was needing some guidance on how to navigate it on a professional level. All of the assignments and content that we have covered have given me a lot to consider while creating the social media plan for our association. Even just having a blog to write every week has been great practice to get my creative juices flowing again. I have already had compliments at work about the differences they had noticed in my writing since I start this course.
Putting your personal story out there into the world of the Internet is a little terrifying at first. Knowing that complete strangers are reading some of your most personal thoughts. As I was writing though, I realized that the blogs and accounts that I have connected with the most, are all people who are sharing some personal side of themselves. Whether it’s their financial struggles and how they are navigating that, or their most horrible date stories turned into a comedy routine. People are drawn to what they can relate to, or even sympathize with. It helps to remind you that you’re not the only person in the world going through that particular struggle. Sharing your story like that definitely adds a human touch to what can be a rather impersonal experience. When there are thousands of blogs and accounts out there competing for their chance in the spotlight, connecting and drawing people in with your storytelling can be what sets you apart.
I’m still figuring out how to incorporate storytelling into our business. It’s a little more challenging when it’s not your story to tell. I know that finding our voice and bringing that personal touch will help us connect more with our members, and to stand out on the provincial stage.