The Social Media Train – Is Your Business On Board?

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Have you ever wondered why some companies have thrived when using Social Media while others have not? After taking the course “Introduction to Social Media”, I could see the endless opportunities for businesses who use it…

One day, my partner and I talked about the company he works for. We noticed that they really didn’t have a great Social Media marketing plan. Some businesses may feel that once they’ve stepped over that invisible line, there’s no going back. And then some businesses want to see results right away. But growing a social media following takes planning and time. I instantly thought of companies that had taken that leap of faith. Let’s start with Uber…

They first spotted who their target audience was.  They were young adults who most likely would use ride sharing services (between 18-29 years old). What was their objective? According to Anu Goyal February 4, 2016 case study “Uber’s goal is to continually expand globally and bring its services to different cities to allow riders and drivers to connect.” What was their strategy? They wanted to attract customers with cost awareness perks that they can’t find easily anywhere else. By using Facebook and Twitter they were able to engage with their customers and in the end, increase ridership. They stayed true to their objective which was to continually expand and bring its services to different cities. I’m always amazed at Uber’s forward-thinking ideas to keep their audience engaged. Most recently they joined Facebook Messenger, where you can request a ride with just a click without leaving Messenger or downloading the Uber app. Now…that’s cool!

What about Dove? Have you noticed any of their commercials in the last few years? In the US, and according to Case Studies, Dove’s target audience was all women ages 18-35.” Their 2013 “Dove’s Real Beauty Sketches Campaign” brought in 66.7 million views on YouTube with 3.7 million shares. Their videos promote all body types as beautiful. This has allowed them to touch viewers emotionally making them feel connected. They recognized their target audience and objective, created a strategy and finally, chose the right Social Media platforms. Way to go Dove!

Let’s face it, more people are using Social Media to communicate, shop and join communities. Businesses who use strategic social media marketing plans will always be ahead of the game. “Social media skills are no longer considered niche…”, says World Economic Forum: “Instead social media affects the way the whole organization runs.”

What can we learn from this? The benefits are endless when social media strategies are used. It allows businesses to engage with their customer, build brand loyalty and increase profits. The question then lies…is your business on board the Social Media bandwagon?

What Social Media marketing strategies have worked for your business?

What Social Media marketing strategies would you suggest for smaller businesses?


Annex Cloud, Uber’s Marketing Strategy In 7 Steps, Revisited:

Dojo Creative, November 11, 2019, Digital, Marketing examples from McDonalds, Uber, and Airbnb:

Dove – Inspiring Women via Social Media, March 16, 2016:

Digital Vidya, February 4, 2016:

The Gift of Time: Do You Appreciate It?

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Since COVID-19, many people have lost their jobs. We have more time on our hands than ever before. But why are we so confused on what to do with it?

When I was furloughed, I was lucky to still have some work benefits, so I reached out to a counselor. She said, “Patty…you have what we call the gift of time.”

Of course, as a Gen-X this was a foreign concept to me. After losing my job, I could not help but wonder if I was being productive with my time. Keeping my counselor’s words in mind, I decided to start reconnecting with myself.

“To love oneself is the beginning of a life-long romance.”

Oscar Wilde

Being kind to yourself is something most struggle with. But if you think about it…it’s the most responsible thing to do. How would you able to take care of others if you can’t take care of yourself?

What I discovered next was how Social Media would become an important step in my recovery…

I began to follow pages on Facebook and Instagram to inspire me to get healthy and start moving. I found daily tips and tricks that I could easily follow. One thing I learned was to never underestimate the benefits of walking. You can burn those extra calories, strengthen your heart, and improve your mood!

Discovering myself also opened a door of opportunity for learning new things. You may ask yourself, what am I passionate about? It could be learning a new skill such as playing an instrument or discovering a new form of dance. The great thing is, thanks to YouTube, you can learn just about anything! Check out: How to Learn Bollywood Dance.

If upgrading your skills is what you want to focus on, e-learning is the way to go. LinkedIn Premium offers some great online courses that will keep you ahead of your career goals. Most recently, I completed a course called Word Essential Training. Don’t miss out on what LinkedIn Learning has to offer!

How about taking an online College or University course? Social Media is playing a big part when it comes to online education. As a student, you can learn and share information by joining school online groups. Teachers are even getting in on the action and using Facebook pages to share things like class announcements and assignments.

What is important here is to tap into what really makes you happy. It could be something that you have thought about since you were young. Or something that became of interest to you as an adult. Take me for example…

Looking back, it always gave me joy watching my children’s faces light up when I told them a story. So, I used Social Media to inspire my creative side and started writing a blog. By joining Facebook groups, I was able to learn and make real connections with other writers. If you have not yet tapped into your love for writing, I highly suggest using blog platforms like or to get you started. Also check out 7 Tips for Writing that Great Blog Post, Every Time.

Now that you know who you are and what you love to do, why not take your gift of time, and spread the love?

Giving back to society enhances your life in so many ways. Find something that drives you. Is volunteering for a charity something that matters to you? You can search Social Media networks, join Charitable organizations and reach out and talk with other volunteers.

Maybe it is your expertise that you want to share. How about becoming a mentor? Use your time to inspire someone! Share inspirational quotes or photos on Facebook and Instagram. Giving back is rewarding, and you’ll be glad you did.

What can we learn from this? If someone handed you a gift, would you throw it back in their face or would you thank them? We should accept this gift of time and it to reconnect with ourselves and most importantly, with others.

How has Social Media helped you during COVID-19?

Which Social Media Networks do you use to reconnect with yourself?

The Gift of Time: Use it Wisely!

What are You Doing With Your Time? Social Media and You

Resources: 12 Ways to Use Social Media For Education:

AditBlogs: Why Giving Back to Society is Important:

Social Media – The Good, the Bad and The Ugly

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Have you ever wondered how Social Media affects us? Has it helped us as grow as a society? What are the risks of overusing it? Before we can answer these questions, let’s start by explaining what Social Media is…

“Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities.” says Maya. E. Dollarhide, Investopedia.

Today there are many Social Media networks like Facebook, LinkedIn, Twitter, and Instagram. We use these platforms to share photo’s, join in on group discussions, create content and online shop. But how have these and other Social Media networks helped us?


Businesses have used Social Media to their advantage and as a result, have substantially increased brand awareness and profits. “Social media skills are no longer considered niche…”, says World Economic Forum: “Instead social media affects the way the whole organization runs.”

In the past, marketing meant using expensive forms of advertising like radio ads, TV commercials and print ads. Now, companies can reach a more targeted audience with stunning images, video, and content.


Creative blogs let writers share their stories, ideas, and insights. Using Social Media networks like Facebook and Instagram, has allowed writers to increase their visibility and gain the attention of their readers.


Virtual learning is more popular now during COVID-19 than ever before. Virtual tutoring and video conferencing are being used to educate students and help them connect with their peers and teachers.

“Even before COVID-19, there was already high growth and adoption in education technology…investments reaching US$18.66 billion in 2019 and the overall market … projected to reach $350 Billion by 2025.” World Economic Forum.


Some of you may remember a time when we relied on TV and Radio to get the news. Today, information is easily available through networks like Facebook, YouTube, and Twitter. Social Media has allowed for information to be shared, as it happens, and with millions across the world.  

Career and Work

Let’s not forget that Social Media has also had an impact on our careers and how we do business. LinkedIn lets us create our personal brand, learn new skills, and build relationships. There is no doubt that Social Media has had a positive effect on our society, but what are the risks?

Photo by Artem Beliaikin on

Because Social Media is a relatively new technology, we don’t yet know what the long-term effects are. What we do know is that studies can help us understand the relationship between Social Media and negative feelings.

The Journal of Social and Clinical Psychology, outlined a new study showing a casual link between Social Media and well-being, primarily loneliness and depression.  If you or someone else is experiencing depression, there is help: Coping with depression.

Is Social Media addictive? Well according to a study by Harvard University, “Self-disclosure on social networking sites lights up the same part of the brain that also ignites when taking an addictive substance.”


KidsHealth tells us that technology gives bullies a whole new platform for their actions. This has a damaging emotional impact on kids and teenagers. The good news is parents can do something to help.  Check out these 18 Tips for Parents and Kids.

In the end, we can agree that Social Media has influenced us in some way or another. Whether its been there to help you connect with people, grow your business, or get the latest news, Social Media is not going away anytime soon. In a world where online and mobile users continue to increase, Social Media will continue to advance.

How has Social Media affected you?

How do you think Social Media impacts society?

Social Media – Explore the Benefits and Downfalls

Impacts of Social Media – The Good and The Bad



Writing Tips Oasis:

Inspiration Feed:

Social Media HQ:

Social Media and Your Career – Are You Ahead of The Game?

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Connecting with people has never been easier with Social Media. We use it in almost every aspect of our lives, for work, entertainment, and for school. But how can we use Social Media to stay ahead of the game when it comes to our careers?

With all the social media platforms out there, you may ask the question, which one should I use? One powerful platform you should recognize is LinkedIn. It is designed for business professionals to network, learn new skills, and search for job opportunities.

According to Business News Daily, LinkedIn currently has 610 million members worldwide. These members include “Executives from 92% of Fortune 500 companies, and 77% of recruiters.” You cannot deny that LinkedIn is the place to be when it comes to your career!

Getting started with LinkedIn could not be any easier. But there are some things you want to keep in mind from creating to managing your profile.

One of my favourite quotes from Oscar Wilde is: “Be yourself; everyone else is already taken.” The key here is to be authentic. People respond to those who represent the real person behind the profile.

Creating Your Profile:

Your profile picture will be the first thing people will see. LinkedIn is a place for professionals, so your picture should represent you in the same way as if you were at work. Check out:11 tips to follow for the perfect LinkedIn profile picture.

Your Personal Brand Statement

What makes you stand out from others? Why not reach out to people you have worked with to get their feedback?  Once your personal brand has been created, make sure to stick with it throughout your profile. Of course, your personal brand statement can be modified as your career changes, so do not worry about tweaking it as you go.

Now go ahead and add your personal brand statement to your ‘header’ where it will be the first thing people see. Check out: How to Write Your Personal Branding Statement.

Work Experience

Whether you are a seasoned professional or just starting out in the workforce, take the time to fill out the ‘experience’ section of your profile. Highlighting your experience and skills will help you get noticed by employers.


“Networking is not only about trading information,” says Bianca Miller Cole, Forbes, “but also serves as an avenue to create long-term relationships with mutual benefits.”

Making connections with the right people can open doors to endless opportunities. It is all about who you know. Start by reaching out to those who you work with or have worked with in the past. In time, your network will grow, so be patient!

Join Communities

Join groups that are in line with your personal brand, then join in on the discussion! This will help you connect with the right people and help you learn from other professionals in the same field.

Asking for a Recommendation

Asking for recommendations or endorsements from your work colleagues will allow your personality and work style to stand out. When asking for a recommendation or endorsement, make sure that you send a personalized note. Your message should ask the person which skills and experience you would like them to highlight. Do not forget, these skills should be in line with your personal brand statement!

Learning on LinkedIn

One great feature this social media platform offers is LinkedIn learning. It is a Premium feature, but I highly suggest subscribing. This is where you can search topics from Project Management to organizing your remote office for maximum productivity. Use these courses to also help you keep in the loop with the newest workplace trends.  

In the end, LinkedIn will give you that competitive edge, allow you to network, learn new skills and create new job opportunities. What have you discovered about LinkedIn? Leave your comments below!

Also check out 6 Tips to Use LinkedIn to its Full Potential and How to Stand Out in 4 Achievable Steps, to get the most out of the LinkedIn.

How to Rock Your LinkedIn Profile


Move Your Career to the Next Level


The Year 2020 and COVID: Millions Lose Their Jobs

What would you do if you were faced with a sudden change that affected your whole life?

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You are cruising through life and everything around you is more than amazing. You have a great job, you are well respected at work, and you have great colleagues and friends. But what if, in a blink of an eye, that was all taken from you?

During 2020, COVID-19 swept in like a tidal wave. Most people ended up losing their jobs while some were furloughed. Statistics Canada reported that more than one million Canadians lost their jobs in the month of March alone. The unemployment rate had moved from 2.2 percent to 7.8 per cent since February 2020. How did most manage through such a sudden change in their lives? Lets first start with my story on how I was able to manage through this crisis.

I was happily employed at a well known and successful company for 13 years. I remember walking into the office every morning, with a big smile on my face and hot coffee in hand. There I would greet my trusted colleagues who throughout the years had become my closest and dearest friends. No doubt some feel the same way about their jobs. I was able to work my way up to high level position and life was great! But I would soon be faced with one of the biggest challenges of my life.

The Aftermath Of COVID

Four months later, my colleagues and I started hearing about the potential layoffs and then I got the call. I had I received the news that my position was eliminated. I was heartbroken. How could this have happened?

My job was my lifeline and gave me a sense of worth. Most would say that they lose their sense of identity. Why is that? “We often equate our jobs with our selves”, says Dawn R. Norris, Ph.D. The Next Step: “One of the first questions we ask when meeting someone new is “What do you do?” or “Where do you work?”  Our society is largely driven by money, profit, and earning power, and this makes our professions a major part of how we identify. So, if you lose your job, you can easily lose your identity, too.”

Shock soon set in and I started feeling some strange emotions that I had never experienced before. Julia Austin, Madamenoire quotes Licensed Marriage and Family Therapist Altagracia Andre, Caring Therapists: “Losing your career… can lead to increased mental health issues such as depression and anxiety, a loss of purpose, and lower self-esteem.”

I was going through what I call, the 5 stages of grieving. I was in denial and could not accept what had happened to me. I was angry and started to question myself: “Am I good enough?” I spent months moping around, not knowing what direction my life would go in. Little did I know, these months were a part of the healing process, a chance to start a new chapter of my life…

“Finally, a calm sets in, and you start to feel a lot more in control about not being control. You tell yourself: “It’s going to be okay. There is no point fighting it anymore…I may as well prepare for something new, possibly better.” Dr. Sunny Joseph, Huffpost.

Finding Direction

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I decided it was time to find some direction in my life. I wanted to take back the power I felt that I had lost. 

I started to shift my focus from the past, to moving forward into a bright and liberating future. I saw one door close, and now I had one open in front of me. I was ready to face my fears head on! Tony Robbins words of wisdom came to mind: “Setting goals is the first step in turning the invisible into the visible.Brainy Quotes.

Taking Time For Yourself

I had noticed that my physical and emotional wellbeing had suffered so a good routine of self care was needed.

I began with reflecting on the present. I got lots of rest, started eating better and taking long walks. This gave me the time to reflect and to connect with nature. I began reaching out to family and friends over video. I quickly noticed that a lot of my friends had also lost their jobs and I no longer felt alone.

Self Realization

I never had time to dig deep and analyze who I really was and what I wanted to do. What were my goals and aspirations? What inner talent was hiding somewhere inside of me?

I started by learning how to upgrade my LinkedIn profile so I could stay ahead of the competition. The next step was upgrading my skills, so I researched courses that I enjoyed and would bring life to my resume. I soon became an online learner. Who knew learning would be so much fun? I knew at this point, that my journey of self healing and action was only the beginning…

What I have taken from this experience is that you don’t have to allow change to control you. I was surprised at what I could accomplish. This was the story of my struggle and courage to face what was in front of me. What will be your story?

I am Patty Cado, here to inspire you to believe in yourself. Don’t let life make decisions for you. You make decisions for your life. You will be thankful you did!

How To Accept Change When You Least Expect it?

How To Accept Change When You Least Expect it?

10 Ways To Cope With Big Changes

Mental Health: Getting Help