The Consequences of Virtual Life and How to Combat Them

Not everything that happens on social media is peachy. This embellished reality hides another less charming one. Behind all the glamour, luxurious vacation pictures, and filtered selfies that give that “wow” factor, the reality is not what it seems. Social media is like a race between the number of likes and followers. Younger people and teenagers can go to great lengths to get as many as possible.

If you can’t imagine your life without social media, you’ve probably fallen victim to social networking sites’ intense power over the public. Chances are that you’ve also experienced some adverse effects social media has on people. Unfortunately, the harmful effects of social media are all too real for many of us. Let’s look at the negative impacts of social media on real people, which happen every day.

  • FOMO (fear of missing out)
  • Unrealistic expectations
  • Negative body image
  • Cyberbullying
  • Stress & Anxiety
  • General addiction
  • Unhealthy sleep patterns

I found this video very interesting: How our brain changes with social media interaction.

5 Crazy Ways Social Media Is Changing Your Brain Right Now By AsapSCIENCE

To help avoid these negative impacts, you must learn to be mindful of all situations. To be mindful means to be more conscious and aware of our patterns. Since much of our social media use involves mindless scrolling, the best way to take control of our use is first to be conscious of how we’re using social networking sites in the first place; this not being the most straightforward task to accomplish; here are some ways to help.

  1. Taking a break from social media allows you to rest, recharge, and regroup. I don’t find this an easy task, but setting reminders or social time limits on your phones does help. You can clear your mind to prioritize yourself and other aspects of your life.
  2. Change your perspective. You can improve your social media experience when you choose to view things from a positive point of view. Viewing things positively also creates a positive mindset. Therefore, you are more likely to find joy, inspiration, and laughter on social media.
  3. You are in charge. Ultimately, you are responsible for your emotions, not anybody else. It takes a strong, willful mind and a lot of practice, but it works. It is not Facebook, Instagram, Twitter, or other forms of social media. It is YOU. You can help manage your emotions by staying in control despite the harmful effects of social media.

I just ended up getting annoyed and exhausted from seeing the same people and scenarios on social media; I started to unfollow and delete anything that physically made me feel unhappy, irritated, or negative. We only live once, so why let another person or situation take our energy? I’ve trained my brain to think this way. For example, does Kim Kardashian’s weight loss situation bring positivity into my life? No! It only makes me upset and anxious that millions of young people find her a role model, idol, mentor, etc. So instead, I choose to block and hide posts about her because it brings no value or happiness feelings to me. So with all the negativity that virtual life gets, there are ways we can combat them and move forward positively.

Do you have a way of turning the adverse effects of virtual life into positive ones? Please share below.

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Why Colours are Important for Branding

Humans are exceptional, visually receptive beings. We make sense of our surrounding environments through the things we experience and feel with the different shades of colors we see. Our decisions and moods are swayed toward colors and lights. Harnessing this has become vital to launching businesses and enterprises, maintaining a sustainable brand image, and driving purchasing, especially in the age of new media and social media.

Today, there is such an influx of content that readers and viewers have the attention spans of hummingbirdsA typical internet user has a viewing span of 2.8 seconds, browsing through millions of bits of content. You strike gold if you can hold their attention. That is when the importance of visual content comes into the picture. A great deal is decided by visual cues on the Internet, the strongest and the most persuasive being color.

Colors can work to manipulate an initial emotional reaction, whether they are present in an advertisement, clothing, or on a wall. It’s thought that neutral colors are for rational focus, while bright colors create an exciting and fast-paced experience. How colors interact is also essential when designing an advertisement, website, or personal network profile. Using an emotional color chart can help identify colors that are contrasting or supportive of each other, as well as what perceived emotional impact they could have on a customer/client.

Here are some numbers showing the effectiveness of colors and tints on Social Media


· Brand recognition increases by 80% with a stable color scheme on social media pages.
· Photos on Facebook get 53% more likes and 104% more comments
· Images on Twitter get 150% more tweets.
· Instagram images with blue as the dominant color could generate 24% more likes than images that are
primarily red.
· Images with multiple dominant colors get 3.25 times more repines than an image with one dominant
color.

I have always been drawn to media content with a neutral color palette and soft earth tones such as taupe, tan, beige, sage, and cream. These colors give me the feeling of calm and safe, like my personality, as I am a truly born introvert who feels the best working on my own or with close friends with whom I’ve built strong relationships. Neutral tones also give me a sense of class and grace. As for bright colors, it makes me feel like I have to put on a show for people, be unauthentic, and be the center of attention; it makes me jumpy and uneasy.

Purchasing intent is greatly affected by colors, due to their effect on how a brand is perceived; colors influence how customers view the “personality” of the brand. While certain colors broadly align with specific traits, purple with royalty, nearly every study on colors and branding will tell you it’s far more critical for colors to support the personality instead of trying to align with stereotypical color associations.

So when considering colors for your marketing and branding, ask yourself (or better yet, collect customer feedback): “Is this color appropriate for what I’m selling?”

What color/s do you think your brand personality portrays?

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Facebook: Please check out my latest Blog Post, Why Colours are Important for Branding. An insight into how color can manipulate your brand. https://wordpress.com/post/algonquincollegesocialmedia.wordpress.com/126091
#emotion, #personality, #branding

Twitter: Tweet, Tweet! New Blog Posted!
https://wordpress.com/post/algonquincollegesocialmedia.wordpress.com/126091
#colors, #branding #business

References

Social Samosa. November 21, 2014. How Colours Play An Important Role In Creatives On Social Media
https://www.socialsamosa.com/2014/11/influence-colour-social-media/

Ciotti, Gregory. August 12, 2020. Color Psychology in Marketing and Branding is All About Context.
https://www.helpscout.com/blog/psychology-of-color/

TURNING YOUR PERSONALITY INTO A BRAND

You may have heard ‘brand personality’ before but didn’t pay much attention to it – and that’s okay. Whether you’ve heard of this term or it’s your first time, you will learn the necessary information to create your brand personality in this blog.

So what exactly is a brand personality?

Branding is more than just a name, logo, and tagline. Your brand personality humanizes your brand. It’s a set of personality traits that define your business. Think of it as creating a character. A brand personality makes a character for a company that they can use to connect with their customers. The example below lists a handful of personal traits that make up the character of a brand. Building a brand personality is extremely important because it can:

  • Build customer loyalty & trust
  • Connect your business to the right target audience ( a group of people who are most likely to buy your product/service)
  • Create a sincere emotional connection with your customers
  • Helps your business stand out from the crowd
What’s Brand Personality? By
Kat Elizabeth – Personal Branding Coach

You want to build a brand personality that shows your business’s values, culture, and nature. How can you do that? Let’s take the brand personality quiz to start; this will help you identify the personality to use to leverage your target audience https://bit.ly/3RoqaKA. This quiz will give you some inside of what your brand personality should look like to connect with your audience.

I took the quiz, and my results were:

Girl Next Door – Your honest, actionable, and warm approach make it easy for people to relate to you. Your significant purpose is to create strong communities with meaningful, lasting connections. Your gift is to make people feel understood, included, and welcomed just as they are.

What I Stand for – Connection | Fairness | Hard work| Authenticity | Equality | Respect | Honesty | Acceptance Community | Humility

My Brand in Action: Be open about your failures and fears.

Share everyday parts of your life. Services and products are solid, simple, and easy to understand.

Brand Voice: 

Conversational | Warm | Humble | Practical | Honest

Brand Visuals:

Simple | Minimal | Down-to-Earth | Natural color palette

Dislikes/Fears:

Elitism | Being left out | Standing out | Snobs | Hype | Fake people | Unkindness

This quiz says I am not for everyone, and that’s ok. I genuinely feel this daily, and I have come to accept that as a person who has a unique individuality. As the quiz states, some people might think I am dull, ordinary, numb, or practical ( I believe being practical is fabulous, but that’s just me, lol.) I feel that this quiz is on point for me, from the natural color palette to not wanting to stand out. Being able to relate to people/customers and feeling empathy towards them is a gift, and if I can relate to my people and take the time to listen to their feedback, then I think my brand will do well and stand out from the crowd. What’s that saying? ‘the customer is always right.’ Absolutely!


Please take the quiz and send me your thoughts about how it relates to you or not.

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Facebook: NEW BLOG POST! “How To Turn Your Personality Into A Brand” https://bit.ly/3fDHfD6
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References

The Daring Fempreneur. (2022). The Brand Personality Quiz. https://www.thedaringfempreneur.com/brand-personality-quiz

Two Powerful Social Media Trends To Master In 2023

Since the social media industry is moving at an accelerated pace, we need to be disciplined in educating ourselves on the new, upcoming, and updated Social media trends for the coming year of 2023. Social Media platforms are introducing new features and algorithms and refreshing the social experience rapidly; it can become challenging to keep up!

A high percentage of social media users are constantly looking for a new way to stand out from the crowd, not to mention a possible new form of revenue. Social media trends in 2022 were all about social commerce and TikTok, TikTok being the fastest growing platform in 2022. In 2022 we also saw Instagram’s first video strategy take place because Covid-19 significantly impacted face-to-face communication and socialization, pushing media users to document their authentic selves. Still, as we look forward to 2023, we see an alteration in the things brands need to keep in mind to revamp their social media strategy/calendar for the new year.

TikTok & Gen Z

TikTok is breaking records! Over 60% of TikTok users are Generation Z, referring to users born after 1996. Generation Z is one of the most diverse generations yet, with higher than average levels of education, digital, social, and cultural awareness, and an increased tendency to be more raw and real online. Generation Z is fueling the rise of TikTok by expressing confidence, individuality, the value of personal identity, and how to reject stereotypes. This younger generation is feeding the growth of personalized products and brands, forcing companies to seek creative, diverse, authentic new ways to grab their attention, but better yet, keep their attention. According to the latest data from App Annie, the TikTok app’s growth momentum won’t be slowing down any time soon. As App Annie’s 2022 Mobile Forecast report, TikTok will surpass 1.5 billion users in the next twelve months as its cultural influence spreads worldwide.

Authenticity

With the popularity of TikTok and the even more spontaneous BeReal trend, audiences are demonstrating their preference for content that avoids modification in favor of in-the-moment, actual life documentation. BeReal is a photo-sharing application that allows users to post one photo daily to show their followers what they are doing in real time. The BeReal app focuses on authenticity and asks users to be authentic.”Real-life” social media is a concrete example amplified by the pandemic and will continue to grow in 2023.

Authenticity is how a person, people, or brand can stay true to itself and its customers/clients. People value and admire others who can open up and be genuine in person or on video; being able to relate to one another and have an emotional connection is what people want. Social media has come a long way, but connecting to people and brands who just forward promotional content is complex; we want authenticity! Particularly in social media marketing, today’s consumers will more likely choose a brand that is true to their word and delivers on their promises.

I really enjoyed watching this video “How to Show Up Authentically on Social Media” By Austen Tosone.

Facebook: Don’t get left behind by social media in 2023! Check out my new blog, Two Powerful Social Media Trends To Master In 2023 https://bit.ly/3r6QYnY #socialmediatrends, #whatstrending, #2023.

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Any new trends you’ve recently heard about and would like to share? I’d love to hear from you!

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