We have focused primarily on best practices in a very new and evolving field, what unexpected applications have you found in the field of online marketing and social media?
If Abbott and Costello, that once-famous American comedy duo, were around today, I could imagine their routine going like this:
Abbott: I need an app.
Costello: A nap?
Abbott: No, an app!
Costello: Now wait a minute! Did you or did you not just say you need a nap??
Abbott: No! An app…app…lication!
Costello: Oh! An app!!! Well, why didn’t you say so!
Since beginning these social media courses I have been getting to know social media platforms, tools, trends, etc. and the searches I do for my assignments always reveal something new. Hopefully my understanding of what “apps” are (desktop applications are for desktops and laptops; mobile applications are for phones, tablets and watches) is clear and that I have addressed ”unexpected apps” correctly.
I first discovered Linktree when I was working on my second blog “Strong and Weak Organizations” as it is used by the business I wrote about, “Just Crepe N Around”. Linktree describes itself as “The Only Link You’ll Ever Need – Connect audiences to all of your content with just one link” and indeed, this app leads you to a page where, with a simple click, you can access Just Crepe N Around’s website, Facebook, Instagram and TikTok pages, or you can place an online order or leave a review on Google. The monthly plans go from free to $27.00 a month. Linktree also offers a wide variety of analytics.
I just discovered this app two days ago while planning this blog. Instapage describes itself as “The Industry’s Best Landing Page Builder”. What is a landing page, you ask? (I was puzzled as well.) According to Mail Chimp “a landing page is a standalone web page that a person “lands” on after clicking through from an email, ad, or other digital location”. The site offers a 14-day trial but is otherwise $199 monthly. Instapage also offers landing page management with “Postclick”.
Instapage is explained more clearly by PineBox Studio, “a company that receives compensation from companies whose products and services they recommend”
Customer Relationship Management (CRM) software
CRM software seems to be geared towards businesses selling products. Salesforce, the world’s #1 customer relationship management (CRM) platform, offers this definition: “customer relationship management is any tool, strategy, or process that helps businesses better organize and access customer data. It all started with handwritten notes and Rolodexes, but with the advent and proliferation of digital technology, it eventually evolved into databases stored on individual computers, and then the CRM definition shifted into something far more complex”. Capterra, a company that provides various types of software, has a chart on its site comparing the features and ratings of what is considered the top 10 CRM apps.
This is our last assignment!
Sadly, this is the last assignment for this course. I have enjoyed it immensely and have learned so much, not only from all the research and reading I have done, but also from facilitator Sonia and my fellow students. I’m really looking forward to “Measuring and Monitoring” which I am starting in May.
Blog readers: This is unrelated but I’ve noticed lately that when I search for something, the URL address comes up missing the “www” and I can’t access the page without the first adding “www” after “https://”. Does anyone know why this is happening?
Who’s on First (Abbott & Costello) [Video file]. (2015, September 13). YouTube. Retrieved from https://www.youtube.com/watch?v=DAyrEpiTrkU&t=41s