The time has come to reflect!
It’s been a blast! The ups, the downs, the studying and the reflection of this journey. This is the final piece I will write for the social media certificate program, so it is a perfect subject.
This course has got me thinking about whether I am truly connecting with the audience or talking at them. We all have a story to tell and in a digital age even those behind the computer are seeking a connection, a belonging or identifying. We all live a fast paced life when we are skimming through news articles, our children’s homework and work files. Story telling gives us a chance to build a connection and engage with the reader.
The piece of the course that has truly resonated with me is the power of being you in your story telling. In the world of authentic content everyone has a place to be exactly who they are. We are “spoken to” so often in marketing, social media give opportunities to be exactly the people we are. Authenticity in content is what starts out in the crowd. Successful engagement involved content that tells a story, entertains, engages and promotes conversation. Everyone has a story and a journey and in a world of completive marketing messaging and story telling, readers are seeking something more.
My take away piece is to develop the brand of by business but also to develop my personal brand too. The two are interconnected in a way that my business is a reflection of me and vice versa. The way I tell my story and the voice of my story is a reflection of who I am. It will give insight to future clients if we are a right fit for business.
On a personal note, I would also like to start up my blog again. I started it sometime ago and life got in the way. As a military family that moves and has challenges that come with deployments, different school systems and international moves, I would like to create a connection with those who are in the same situation. Create an outlet and engagement where other military moms can see that what they are going through is normal and others do understand.
It’s been a journey and one that I have certainly grown from.