COM0015 Blog #3..Professional Networking Now and in the Future

Since enrolling in this Algonquin College online 5 part Social Media Course January 2017, I have personality run into customers face to face  that I have had conversations with online. Whether it be coordinating their relocation or selling them items from the Allways Gently Used part of the business, it has been awesome to put a face to a voice.

With some clients I have remained in touch though social media, by phone or with them just dropping in with a friend to see what has recently arrived in the Gently Used section.

This year the moving company I work for has been busier than the year prior, it seems that the social media advertising has been working for us in a positive way!  We love it when a potential client mentions to us on the initial call,  I was on your website and decided to give you a call.  My employer and I sit down as time permits to touch base and go over ideas along with discussing just how things are going overall.

At lot of it has been by the trial and error method to date. It is like getting used to a new pair of shoes it takes a bit to feel comfortable and mold them to your feet. My employer has noticed an increase in total moves along with increase in revenue (R.O.I has risen).

Nearing into the month of November in past years we would be thinking about either laying drivers off or cutting each employee back in hours. Lately we have had to turn some last minute bookings away because we have been booked solid, usually 6 to 8 weeks in advance. Being booked 6 to 8 weeks in advance is good for the company which seems to run smoother when all the pieces fit like a puzzle. It also works to our advantage because it leaves us time to work out any last minute issues that may arise from the clients relocation.

With trying to balance out time for my personal life, taking online courses and working full time it sometimes makes it hard to juggle all at once. Especially when work is busting at the seams with not enough time in a day!  You have to prioritize very carefully and have a game plan along with a “what if” secondary plan. Since we are reaching the end of the 5th and final course I will now be able to balance the workload easier. I will be able to concentrate and update our sites and start a blog giving interesting idea’s and information. I have recently touched upon posting some experimental posts on You Tube, I plan on furthering this adventure in the near future. Every so often I enter into Google Search mover smiths falls to see what pops up under sites and images. When we first ventured with social media nothing appeared, it is a whole new ball game now!

Nothing like  finally a great fit !   

It can happen to anyone.

That has the ambition to succeed in life !

 

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Finding social media’s brighter side

In 2011, I barely knew about social media and certainly wasn’t doing it. So while I heard bits about the young Ottawa woman who desperately needed a lung transplant and was tweeting about it, I didn’t really follow her story.

A media sensationhelene_on_twitter_screencapture

Still, it was hard to miss. Hélène Campbell, then 20, became a media sensation across traditional and social media channels with her runaway Twitter campaign to raise awareness about organ donation. She blogged, she was on Facebook, she posted photos on Flickr — she was everywhere. But remarkably, the messages she circulated weren’t all about her (though the blog site welcomed donations to offset living expenses during her lengthy care and treatment away from home).

Hélène had idiopathic pulmonary fibrosis, a condition that impacted breathing, stamina and more, and it was getting worse. When she had to relocate to Toronto with her mom and wait for the transplant that could change everything, she delighted followers around the globe with her effervescent personality and endless optimism. Her online postings were a way to keep family and friends back home updated and close, but she went beyond that. Hélène used her energy and communication skills to underline the huge need for more organ donors, and to encourage others she had met who were also facing enormous health challenges. She made her journey personal, talking breezily about what it was like to wait for an organ donation. She described vividly the precarious limbo that was her day-to-day world, where she had to keep spirits high and stay as well and fit as possible, no matter how she felt physically.

Friends in high places

Hélène and her cause captivated people, including celebrities like Justin Bieber and Ellen DeGeneres.

After the Biebster tweeted his support, online registrations for organ donation increased 600% almost immediately. Ellen became another champion, staying in contact and then having Hélène on her television show to talk about the campaign and her condition — just months before the 2012 double lung transplant that would save her life.

Hélène’s blog details the phenomenal growth in followers, supporters and other acts of kindness that ensued. Another website, www.beadonor.ca, noted that in three weeks Hélène boosted that tool’s average registration rate for organ donation by 500%. About her efforts to get Justin Bieber’s endorsement, Hélène triumphantly blogged in early 2012: “Guys, we did it. As a team, we used social media, put it into use and for a good cause.”

I guess it’s a bit weird to be just catching up on all of this in 2016, long after most of the action took place. The thing is, I initially looked up www.alungstory.ca to get some background and refresh my memory. Then I got hooked, and couldn’t stop reading. Even when I knew how it turned out!

Still giving…

Hélène had touched my heart. I couldn’t get enough of her we-can-do-it outlook on life. When I learned that she’s still working to help others, long after her health has improved and she’s getting on with life, my admiration grew. In 2015 she became a spokesperson for the Toronto-based Give2Live campaign, an effort to raise funds for those who

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must live away from home while having extended medical treatment. The website states that expenses are estimated at $10,000 in out-of-pocket expenses while waiting for an organ transplant.

I can’t help wondering what Hélène thinks of the social media maelstrom that ensued during the recent presidential campaign in the United States. What would she have to say about the hatred and venom spewing – particularly on social channels – from the Republican party campaign and its legions of supporters?

 

Wanting more

When I looked for a more current example of social media doing good in the health-care world, here’s what I found.

finding_surgeon_through_social_mediaOn her Facebook page, a young Brandon, Man., woman issued a plea in October seeking help for her mother, who had been hospitalized due to severe abdominal pain that left her unable to eat. The woman suffers from celiac artery compression syndrome, a rare medical condition, and her daughter’s post quickly brought an offer for a needed surgical consult that wasn’t available locally.

Now this is a social media story I can support, I thought! Sadly, the consultation with the specialist has not brought answers or relief, to date, but the fact that the daughter’s post was widely shared surely opened the case to a wider audience and expanded the medical possibilities.

These stories have encouraged me that social media does have a brighter side, so now I’m on the lookout for more examples where it has made a difference — especially in health care. Stay tuned!

COM0014 Blog 4 B2C Case Study

Frozen Water AKA Ice in Cube Form spills out of a steel Ice Buck

ALS Association brings icy success for a cure

The ALS Ice Bucket Challenges has been one of the most successful online fundraising campaigns to date. A campaign from small beginnings that went viral and was filling social media news feeds across the world.

This B2C (Business to consumer) or in this base charity to donor campaign, used the power of social media to drive their campaign. Interacting and challenging others to join in and post allowed the campaign to grow. It not only created awareness for a relatively unknown disease it also raised over 220 million dollars.

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The ALS Ice Bucket Challenge started in 2014 to raise awareness and increase donations to research for a cure, it soon became one of the largest social media campaigns in the world.

“More than 17 million people uploaded their challenge videos to Facebook; these videos were watched by 440 million people a total of 10 billion times.” Dididay.com

Participants in the ALS Ice Bucket Challenge were political leaders and celebrities such as George Bush, Barak Obama, Mark Zuckerberg, Matt Damon and Charlie Sheen. These participants also enhanced and influenced the campaigns success, as their participation was seen to the greater community as an endorsement of the campaign. It was more influential due to the organic and authentic way the information was delivered by the influencers. It was not the usual “this is a paid endorsement”; it felt like a true act of support.

The use of social media in this case was an inexpensive way to reach a large audience. The campaign was simple and encouraged others to join in. The challenge place peer pressure on those nominated to participate and this proved to be very successful. The constant stream of posts of people doing the challenge brought constant top of mind awareness to the campaign.

At one point as the awareness and monetary donations became very high there started to be some negative feedback questioning what the organization would do with such a large amount of money. ALS has successfully handled what could have been a PR backlash by providing updates on the research and the success that has happened since starting the campaign. This was a wise strategy as it brought a positive light to the success and also brings personal satisfaction to those who participated.

For those who took part in the campaign, how do you feel knowing that your Ice Bucket Challenge is helping find a cure for ALS?