The Good (Netflix) and The Bad (Epic Games)

F

Image By: BGR.com

There are many companies with impressive social media strategies, but the one that sticks out to me is Netflix. On Facebook, Twitter, and Instagram they have 55 million, 5.75 million, and 13.2 million followers respectively. That is a massive social media audience for the top subscription based streaming service.

On many of their platforms Netflix splits their content into different regions in order to share the most relevant information with certain target audiences. For example, on Twitter when you search “Netflix”, there are different Netflix twitter pages you can follow based on your region. There is Netflix US, Netflix Canada, and Netflix UK just to name a few. This allows them to post different content based on whats offered in that region. It is the same thing with their Facebook page, but because I’m located in Canada it brings me to their @netflixcanada page.

Netflix is constantly engaging with their audience on their social media pages. They recently released a show called Umbrella Academy and have been retweeting posts from followers who use the hashtag #UmbrellaAcademy. The user tweeting doesn’t have to be famous, the Netflix social media team just has to find it amusing.

When Netflix isn’t engaging with their audience, they are watching and listening. After the Walmart yodelling boy went viral in 2018, Netflix quickly stepped up and dubbed his voice over Archie’s voice from an episode of Riverdale. They even made #yodeldale so their followers would have a hashtag to engage with. The Netflix US Twitter account alone has 754,000 views

Image By: TechRaptor

Epic Games is a game developing company/store which has 2.77 million followers on Twitter, and 550,000 followers on Facebook. I believe that they need to adopt a social media strategy to help with their product and brand awareness.

On Epic Games’ social media pages they have little to no engagement with their audience. Every so often there is a retweet of somebody’s art or a video, but other then that it’s days between posts about different games. If they started engaging more with their audience they would be able to create more of a dialogue about their company and products. Even using more hashtags would help, because it would give their audience something to engage with and have discussions.

By engaging with their audience they would see what their consumers have to say about certain games they have developed. The real-time feedback would help with issues regarding their games or servers. Epic Games should use polls to see what types of games their audience prefers, or what their favourite Epic games. This information would help with their product development and bring awareness to new games they will be releasing.

COM0015 – Blog #1 Tools & Sources

I seem to be behind the times when it comes to using social media listening tools. I have never used an RSS feed or thought to use Google Alerts. If something doesn’t make obvious sense to me, I tend to shy away from it instead of trying to figure it out. Unfortunately, I have always thought of these tools as being complicated. Thankfully, after learning a little bit more about RSS feeds and other trend listening tools, I am no longer intimated by them and will try them out. This will help save time and garner faster results.

In my industry, we do a lot of work with major corporations and I have found the two trend listening tools that I use is Google News and Twitter. I like Google News because of the search capabilities. I can look for a specific corporation within a certain time frame and I can find many different articles quickly to gather information on them. We then turn around and use that information to help sell ourselves to them in hopes to get their business. I also use Twitter for mainstream news. Twitter is a great tool as you can search using hashtags to find topics you’re interested in. It’s also great because of the way it uses short headlines to grab your attention. If you’re not interested in a particular tweet, it takes no time at all to just scan over it and move on.

In my personal life, I use BuzzFeed and Facebook, as well as Twitter, as my main sources of news. I find these social media platforms give you a wide variety of information on many diverse topics. I believe it is very important to be in the know when it comes to current events. It allows us to have intelligent conversations with our peers, and also to make informed decisions in our everyday lives.

In my job, being up to date with what is happening in the world is very important. It’s not always obvious to us when a corporation has an issue that we believe we can help them with. More often than not we have to go looking for issues that they didn’t even know they had. Being able to get out in front of a problem is key and having the right social media tools to do that has proven helpful.

COMM0015 Blog Post 1: Tools and Sources

Understanding the latest trends is critical in the world of social media. You need to keep up the ins and outs of technology and social media.

You need the tools and sources for you to become a thought leader in social media (or at least appear it).

Fortunately, there is great tools and websites to keep your knowledge on tap within our ever changing world.

Regarding tools, my favorite social media monitoring tool is Google Trends. This offers me a lot of information on what is hot, or what impact a topic has in today’s social media world.

 

conversationprism

Image Credit Via Wikipedia via Conversationprism. Some Rights Reserved.

 

Google Trends allows you to check on how a topic trends over a period. You can check to see how well a topic did back in 2011. This allows for better planning and why I like Google Trends.

The other social media monitoring tool I enjoy using is Bit.ly. What Bit.ly does is shorten website links to make it manageable for Twitter. However, Bit.ly also tracks clicks on your links. Useful for understanding who is clicking towards your work.

While tools are great, you need great places of information to compliment tracking tools. Again, in this digital social media age there are many.

My first favorite is Mashable. I love Mashable. I call this site the “CNN for millennials.” It offers excellent coverage of news, technology, and science, through the lens of millennials. Excellent coverage on social media, as well as technology trends is why I prefer this site over the real CNN.

Gizmodo also is another site which keeps me up to date on all the latest tech and social media trends. It has daily updates on what is coming in new products including tablets, cleantech, and other products. This is good for understanding here future trends will lie in social media.

A wildcard source I often go to is Author Thomas Friedman, who is perhaps one of the best writers on Globalization on technology trends. His books including The Lexus and the Olive Tree, The World is Flat and Hot, Flat and Crowded all have been New York Times Best Sellers. His way of synthesizing complex political, social and technological issues all into a simple to understand books on trends is why I often go to for the source of information on where we were, where we are now, and what the future holds.

 

 

 

 

 

 

 

COM0015: Blog 4, Out of the Box

facebook-424521_1280

During the last five courses of this Social Media program I have certainly learned a lot. I came into the course actually thinking I already knew a lot about social media and was interested in rounding out my knowledge. However I have learned there is a whole lot more to social media than Facebook, Instagram and Twitter, and people liking my posts!

The main thing I have learned from the course is about all of the helpful tools available to monitor and measure social media activity.  Previous to this I was very much a ‘post and see what happens’ type of person, and not really sure how to track how different posts were faring, and therefore where my time was best spent.

I have learned through social media metrics and monitoring that content is important. socialanalyticstools_sumallThere are some things I have been posting that most people really don’t care to hear about! And other topics that people DO want to hear about, and in fact, want more of! I have begun blogging, and it turns out readers want to hear what I have to say!

One application for social media that I have become more aware of, and am not totally impressed with is the amount of ‘personalized’ advertisements I am seeing on social media. Clearly search engines and social media platforms are in cahoots together, when I start seeing ads on social media about a product I have recently researched, or a destination I may have Googled.

All in all, my knowledge base is much broader after taking this course, and I look forward to continuing to practice what I have learned.

COM0015: Blog post #4 – Out of the box

The fast paced world of the Web2.0 and all of its dynamic changes as it continues to evolve will certainly keep social media managers and businesses hopping through bytes and hoops. Having already learned so much about various applications and websites geared to assisting in that electronic, social journey, there have been a couple of surprising additions to my ever-evolving social media repertoire.

Lastpass

Old-school habits welcome new applications…

One of the very first things I had struggle with, especially with the addition of new opportunities to try suggested media and applications, was having to remember an entire stockpile of passwords. So much so, I’d had to post in the course discussion board for suggestions. Having a made-for-tv-movie kind of life, remembering to make dinner trumps eleventy-billion passwords on any given Sunday.

After hitting up my BFF, Google, I found my saving grace: LastPass. While there are other various “master password” vaults, this one works really well for me. The premise is that it is an application that remembers all of the passwords stored on your device and saves them all to one location, a “vault”, if you will, which can be accessed via one main password. Like any new, fandangled looking application, it took me a couple of days to adjust to how the process worked, but I can attest that it is a huge relief in an already over-processed brain *not* to have to add handfuls of new passwords to my own cellular vault.

evernote

One-stop-shop for content management

A second welcome addition to my social media repertoire has been the use of Evernote. Oh, I’d heard of it before, downloaded it…and let it sit to collect electronic cobwebs over the past few years. I have friends who swear by it, live by it, don’t-leave-home without it. I’d never really felt I had use for the application. I had Pinterest, and I clip/bookmark a ton of stuff of various topics in that one-stop-shop. BUT, what I hadn’t considered was this:

Now that my goals for Lupus Interrupted have been redefined, new opportunities having arisen for content…my brain is on overdrive with ideas…that come when I’m out shopping, the middle of the night, and generally any time I’m *not* sitting on the couch, laptop in hand. I’ve noticed ideas for content at my doctor’s office which I can look up, and clip for later. I’ve noticed links shared via Facebook that I can quickly add an idea to a note. After an adjustment period, I feel I’ve gotten the hang of it enough that it’s becoming habitual to clip and write content ideas. Now, for the harder part…making and crafting executing the posting of those amazing ideas. 😉

It becomes clearer to see how much the social web can overlap and intertwine. What kinds of unexpected applications have YOU found in your online marketing or social media journey?

COM0015 Blog Post #1- Tools and Sources

To be perfectly honest, I really didn’t have all that much experience in using social media tools until I started taking this program. I had never really needed to track conversations happening online and feedback to my content, because all I really cared about was the number of followers I had on my Instagram. I never really thought into the specifics of actually getting those numbers through online tools. Heck, I never even knew they existed.

With that said, I’d have to say that the tool I feel most comfortable using is Hootsuite, since we’ve learned quite a bit on it through this program’s journey. Aside from that, I use Google Alerts as well to bring my attention to certain phrases and key words that I’m looking for to attract an audience with, and so forth.

As for news, I honestly don’t use any particular online tools or feeds. I tend to go straight to actual news and media outlets like CTV, The Huffington Post, CBC, BBC, etc., etc, for my news. Sometimes I’ll take a gander over at the trending topics on Facebook and Twitter to see what people are really talking about, but I take those articles with a grain of salt until I see a legitimate news source behind them. I find that with online communications nowadays, people are a lot quicker to jump to conclusions about what they see or hear online without actually taking the time to fact check it first. So, personally, I like to take the time to actually look up the news sites myself rather than to further fuel a fire of false information. Sometimes, that false information can be pretty damaging and/or inhibiting to your career and reputation, as you also become an “unreliable source of information and fact.”

I do want to explore and experiment more with using more types of listening/monitoring tools, so I’m hoping to dive into that a little bit more this year. As for news sources and updates, I’ll stick to my current strategy.

COM0015 – Assignment 1 – Blog 4 – Out of the box

bigstock-Hands-on-Whiteboard-with-Think-67538545.jpg

When I started this certificate I thought I knew a lot. I have a degree in communications and a Facebook and Twitter account, so I must know something, right? Throughout the last five courses I learnt how big social media is and how little I actually knew.

The digital media industry is one that is constantly evolving and with so many websites, tools, resources and applications it’s hard to keep pace. The traditional communications/marketing industry has a set communications formula, however social media has not settled into that status as yet. The biggest hurdle to overcome is that the communications styles are quite different to what traditional communications degrees teach you. For this old dog, it was a new trick that needed to the learnt – woof!

The most unexpected part I have discovered through this journey is the impact social media is having on every industry. Newspapers, not for profits and traditional businesses needing a social media presence and many industries don’t even know why. Social media is impacting the way we communication and has created a fundamental shift in how we do it. Many businesses are adapting and creating personal connections with their clients and the businesses that are embracing social media are seeing an impact on their bottom-line.

Oliver Blanchard describes the business return on investment for social media like this:
Investment >>Action>>Reaction>>Non-Financial Impact>>Financial Impact $$$ (ROI)

As the world of social media is so big, navigating every application would almost be impossible. Applications like Feedly.com, Social Spout, Hoot Suite and Google Alerts are streamlining information gathering and analytics. These applications are making it easier to keep abreast of information from many sources in real time.

As for business applications for marketing purposes, every business can benefit from social media strategies and platforms. Not all platforms make sense for every business, however if a business chooses the right social media platforms to engage, provide information and create top of mind awareness, they will see a return on investment as they build loyal customers.

In the simplest terms, social media is here to stay and ultimately impacts the bottom line of businesses. Social media – is your business embracing it?

Accessible Social Media – COM0011 post 2

Hash Tag a11y

???????????????????????????????

One Social Media topic that is near and dear to my heart is Social Media Accessibility (Accessibility in general). #a11y

As an Assistive Technologist and a person with a disability accessibility is important to me for work (I and the clients I work with) and every other aspect of my life.

Working in the Centre for Students with Disabilities has given me hands on experience with accessibility success and challenges. Out of close 20,000 full time students at Algonquin College my department works with over ten percent of the students.. I am not sure that the college population reflects Canada’s or the World’s population but here more than 1 in 10 students have identified as having a disability. Surprising? I have heard the stat – 15% of Ontario’s population has a disability.

I am not trying to build a business case for accessibility (many other people have already done that – The business case for accessibility – MaRS Best PracticesThis is a really interesting video). I want to explore Social Media and Accessibility, the barriers, some of the popular solutions.

Because of the nature of technology and Social Media this could be a perpetual stream of Blogs, as new technologies are used new problems are found, new ways to use tools emerge, tips, tricks and solutions eventually emerge etc.

I am not interested in going on a rant about specific accessibility compliance laws, rules and guidelines but may mention them or parts of them from time to time.

Some important accessibility guidelines:

AODA – Accessibility for Ontarians with Disabilities Act

ADA – Americans with Disabilities Act
(mainly Section 508)
Information and Communication Standards – most relevant to Social Media

WAI – Web Accessibility Initiative
WCAG – Web Content Accessibility Guidelines

What is a disability

Sounds like a simple question and it can. The Ontario Human Rights Code (one of the many layers of law that apply to my workspace and where I live) says.

“Ontario’s Human Rights Code

The Ontario Human Rights Code (the Code) provides for equal rights and opportunities, and freedom from discrimination. The Code recognizes the dignity and worth of every person in Ontario. It applies to the areas of employment, housing, facilities and services, contracts, and membership in unions, trade or professional associations.”
– See more at:
http://www.ohrc.on.ca/en/disability-and-human-rights-brochure#sthash.jM2UaZAo.dpuf

What does accessibility mean to Social Media

I like to think of this question in terms of the WCAG standards

  • Perceivable
    • Provide text alternatives for non-text content.
    • Provide captions and other alternatives for multimedia.
    • Create content that can be presented in different ways, including by assistive technologies, without losing meaning.
    • Make it easier for users to see and hear content.
  • Operable
    • Make all functionality available from a keyboard.
    • Give users enough time to read and use content.
    • Do not use content that causes seizures.
    • Help users navigate and find content.
  • Understandable
    • Make text readable and understandable.
    • Make content appear and operate in predictable ways.
    • Help users avoid and correct mistakes.
  • Robust
    • Maximize compatibility with current and future user tools.

WCAG 2.0 Theme Song Web Content Accessibility Guidelines

These standards address electronic information which seems to cover all aspects of modern Social Media.

Questions to explore next time

  • What are Social Media access barriers?
  • Possible solutions to the barriers – content format, delivery technology, etc.

Social Media Accessibility Awareness

If one person becomes aware of this issue because of this post than the post is a success.

Accessibility starts with awareness and although the idea is not new it is news to a lot of people.

Are you thinking of Social Media Accessibility?

Is this the first time you’ve heard of the idea?