There are many companies with impressive social media strategies, but the one that sticks out to me is Netflix. On Facebook, Twitter, and Instagram they have 55 million, 5.75 million, and 13.2 million followers respectively. That is a massive social media audience for the top subscription based streaming service.
On many of their platforms Netflix splits their content into different regions in order to share the most relevant information with certain target audiences. For example, on Twitter when you search “Netflix”, there are different Netflix twitter pages you can follow based on your region. There is Netflix US, Netflix Canada, and Netflix UK just to name a few. This allows them to post different content based on whats offered in that region. It is the same thing with their Facebook page, but because I’m located in Canada it brings me to their @netflixcanada page.
Netflix is constantly engaging with their audience on their social media pages. They recently released a show called Umbrella Academy and have been retweeting posts from followers who use the hashtag #UmbrellaAcademy. The user tweeting doesn’t have to be famous, the Netflix social media team just has to find it amusing.
When Netflix isn’t engaging with their audience, they are watching and listening. After the Walmart yodelling boy went viral in 2018, Netflix quickly stepped up and dubbed his voice over Archie’s voice from an episode of Riverdale. They even made #yodeldale so their followers would have a hashtag to engage with. The Netflix US Twitter account alone has 754,000 views
Epic Games is a game developing company/store which has 2.77 million followers on Twitter, and 550,000 followers on Facebook. I believe that they need to adopt a social media strategy to help with their product and brand awareness.
On Epic Games’ social media pages they have little to no engagement with their audience. Every so often there is a retweet of somebody’s art or a video, but other then that it’s days between posts about different games. If they started engaging more with their audience they would be able to create more of a dialogue about their company and products. Even using more hashtags would help, because it would give their audience something to engage with and have discussions.
By engaging with their audience they would see what their consumers have to say about certain games they have developed. The real-time feedback would help with issues regarding their games or servers. Epic Games should use polls to see what types of games their audience prefers, or what their favourite Epic games. This information would help with their product development and bring awareness to new games they will be releasing.